Fundraising Coach
NOVEMBER 25, 2014
'We are thrilled to announce that Ask Without Fear!® is now available in Chinese! Thanks to the tranlators at Shantz Language Services , people raising support in China and in Chinese speaking populations around the world will be able to read Ask Without Fear! in Simplified Mandarin. This Chinese translation of Ask Without Fear! joins the growing family of translations that now included Dutch , Polish, and Spanish.
EveryAction
NOVEMBER 7, 2014
'The fundraising call has always been a staple of donor outreach. However, changes + advancements in the ways you communicate with your audience means adjusting your approach to the dreaded cold call. There''s a certain amount of anxiety that goes along with calling your donors and asking for their support - and their money. These days, potential donors receive solicitations from a myriad of media sources, both online + off.
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Nonprofit Tech for Good
NOVEMBER 11, 2014
'As a follow-up to 25 Online Gift Stores That Benefit Nonprofit s , below are 10 holiday gift programs that benefit nonprofits. Gifts range from symbolic adopt-an-acre of a national park gifts to funding a classroom project in a low-income community. These gift programs are ideal for socially and environmentally conscious holiday shoppers that would prefer their holiday spending directly empower nonprofits.
The Agitator
NOVEMBER 13, 2014
'It’s been 10 years and 5 Harry Potter movies since 2004 and the approach of Canadian nonprofits to their websites hasn’t changed much since. That’s the conclusion of the brilliant 2014 State of the Web Nation , a landmark website benchmarking study of Canadian charities. This detailed study, conducted over the past 11 months and just released by Canadian consulting firms Good Works and Envision Online Media is a ‘must read’ You don’t have to work for a Canadian nonprofit to benefit
Kivi's Nonprofit Communications Blog
NOVEMBER 18, 2014
'More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). Here’s some preliminary data. We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” This is what that ranking looks like as of today: Which social networks will be most important to nonprofits in 2015 (preliminary data from the 2015 Nonprofit Communications
Ann Green
NOVEMBER 24, 2014
'What’s your opinion of #GIvingTuesday? Do you think it’s a great way to raise more revenue and find new donors, or is it a complete waste of time? Maybe it’s a little of both. In case you don’t know, #Giving is on December 2. It’s a global day to give back and is a nice contrast to Black Friday and Cyber Monday. WHAT IS #GIVINGTUESDAY?
Fundraising Coach
NOVEMBER 13, 2014
'Legendary weatherman Al Roker is attempting to set a Guinness record for the longest weather broadcast with a 34-hour weather report. 34 hours! For every hour of reporting, he gets a 5-minute break. You can watch the #Rokerthon live here. Does your donor feel like you''re subjecting her to your version of a #Rokerthon. Al is using this stunt to, in part, help raise money for the USO.
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Nonprofit Tech for Good
NOVEMBER 29, 2014
'The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below.
The Agitator
NOVEMBER 2, 2014
'Everybody in marketing — whether they’re selling cars, cell phones or causes/charities — has the same problem … keeping their current customers engaged. In the commercial world, marketers use all sorts of personal and individual behavior (or inactivity) data to trigger relevant customer contacts aimed at repeat sales or ‘softer’ relationship building.
Kivi's Nonprofit Communications Blog
NOVEMBER 20, 2014
'I am so excited about next week, not only because it’s Thanksgiving, but because this is when we see a huge wave of nonprofit thank you videos being released. And I LOVE THESE THINGS. I’ve started my 2014 Playlist of Nonprofit Thank You Videos. If you have one and want me to consider adding yours to the list, just leave me the link in the comments on this blog post.
Nonprofit Marketing Blog
NOVEMBER 14, 2014
'PhotoPhilanthropy is an amazing organization that brings together photographers and nonprofits to tell stories that drive action for social change. They believe in the power of images to inspire action. The folks at PhotoPhilanthropy are seeking entries for their Activist Awards, which honor outstanding work by photographers in collaboration with nonprofit organizations worldwide.
Fundraising Coach
NOVEMBER 3, 2014
'I am often asked where my next speaking events are. Here are the upcoming trainings and talks for November 2014 into January 2015. In addition to online events, I''ll be on all over the USA and in two other countries! Updated 11/15/2014: Included PennyBridge''s invitational breakfast in Örebro, Sweden and the talk at the former Crystal Cathedral in Garden Grove, CA.
Getting Attention
NOVEMBER 19, 2014
'Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the key questions to consider is: “How important is the role of design in our website?
EveryAction
NOVEMBER 3, 2014
'If you work in the nonprofit sector, you''re probably familiar with the RFP process + the fact that it can be a stressful, labor-intensive, time consuming, yet truly fundamental part of the job. But there are things you can do to make developing, distributing, and reviewing RFPs as painless as possible.
The Agitator
NOVEMBER 18, 2014
'Editors’ Note: The following is an excerpt from Roger’s Retention Fundraising: the new art and science of keeping your donors for life. Available here in paper or e-book versions. ————————————————————————-.
Kivi's Nonprofit Communications Blog
NOVEMBER 12, 2014
'I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really - it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this great tool they were working on that will let you know what words are over-played and should be avoided in your nonprofit communications.
Nonprofit Marketing Blog
NOVEMBER 18, 2014
'Your #GivingTuesday campaign will depend on SHARING. Sharing can happen through many channels: email, in person events, volunteer activities, and phone outreach. But today we are focusing on social media sharing. #GivingTuesday is an inherently social event – a big, exciting, international party for generosity – and you’re invited! Now is the time to take a look at each of your social channels and get them ready for #GivingTuesday.
Fundraising Coach
NOVEMBER 18, 2014
'Even though I''m currently doing fundraising trainings in Europe, I''m still basking in the glow of the Nonprofit Storytelling Conference in Seattle. An amazing experience. I''ve probably been to hundreds of conferences. But this one was like no other. A couple hundred people came together to shape their nonprofit''s stories. Some were "communications" people; others were "fundraising" people; and a fair number were CEO''s and board members.
Getting Attention
NOVEMBER 10, 2014
'Post YOUR open nonprofit marketing and communications positions here. Account Director Fenton Communications. (Washington, D.C.). Associate Director of Communications American Rivers (Washington, D.C.). Associate Director of Marketing Lincoln Center Theater (New York, NY). Communications Coordinator Neighborhoods Organizing for Change (Minneapolis, MN).
EveryAction
NOVEMBER 14, 2014
'Right now, thousands of donors are being scared, confused, bored, or straight up turned away from donating online.
The Agitator
NOVEMBER 24, 2014
'One of my all-time favorite fundraising copywriters is Tom Gaffny. For nearly 30 years he ran the creative shop at Epsilon and continues to post top results with his firm, Tom Gaffny Consulting. What sets Tom and other great fundraising copywriters apart from the pack is their ability to go way beyond skillfully putting words on paper or digits online.
Kivi's Nonprofit Communications Blog
NOVEMBER 3, 2014
'Nancy Levesque. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Nancy Levesque serves as Director of Marketing Communications and directs the marketing communications initiatives of the National Summer Learning Association (NSLA), an organization whose mission it is to close th
Nonprofit Marketing Blog
NOVEMBER 5, 2014
'An NPR story caught my attention this morning. Maybe you heard it too? The story was about a psychologist’s study on. what kind of message inspires people to give more.
Care2
NOVEMBER 4, 2014
'A 24-hour fundraising campaign like #GivingTuesday (mark your calendar for December 2 nd , 2014) is the perfect opportunity to experiment with new tactics and tools, and to showcase inspiring stories from your nonprofit. Whether you’re integrating a #GivingTuesday campaign within your larger year-end campaign, or keeping it separate, there’s no limit to ways you can make your nonprofit stand out among the crowd with something unique, fun, or innovative.
Getting Attention
NOVEMBER 5, 2014
'I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise. That’s GlobalGiving’s sweet spot—connecting donors like yours (and you, and me) with causes that we may not find, know of and/or be able to easily donate to. They do a fantastic job of it: Since 2002, GlobalGiving has raised $151,783,082 from 407,034 donors who have supported 10,812 projects.
EveryAction
NOVEMBER 26, 2014
'Thanksgiving is a favorite holiday in the EveryAction office. How could you we not love an entire day revolving around family and food? In the spirit of Thanksgiving, we challenged our team to think of one way to give thanks or give back to people, communities, or organizations that are meaningful to them.
The Agitator
NOVEMBER 30, 2014
'All fundraisers are now caught up in the year-end fundraising frenzy. Only 31 days left to make your numbers for the year. Pressure. Pressure. And more pressure. Our U.S. fundraisers couldn’t even totally relax through their Thanksgiving holiday. Many were worrying … will three online appeals per week be enough or too much?! ‘Gluttony’ and ‘indigestion’ take on multiple meanings.
Kivi's Nonprofit Communications Blog
NOVEMBER 6, 2014
'Image source: https://flic.kr/p/8fVJ1b. Fundraising goal established. CHECK. Compelling stories selected. CHECK. Email arc created. CHECK. Donation landing page updated. CHECK. Sounds like your year-end online fundraising campaign is off to a solid start. Wanna kick it up a notch? Try one of these 4 tactics to boost your online fundraising this December. 1) Offer a Match and Promote the Heck Out of It.
Nonprofit Marketing Blog
NOVEMBER 24, 2014
'I know it’s a short week, and we’re all busy prepping for December campaigns so I’ll keep this short: Have you let your donors know that your participating in #GivingTuesday? If not, now is the time to send them a short message. Use this email template as a starting point, include your specific campaign plans, tailor it to your audience, and send it before Thanksgiving.
Care2
NOVEMBER 6, 2014
'All nonprofits struggle with donor retention. It''s a buzz word, it''s a motivation, and it''s a burden. We''re reaching the fundraising season where asks are being tailored and success stories are being drafted. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Here''s a challenge for you.
Getting Attention
NOVEMBER 11, 2014
'My friend and colleague Kivi Leroux Miller, over at Nonprofit Marketing Guide, provides a wonderful service for nonprofit marketers like us—her annual report of trends in the field. I urge you to take five to ten minutes right now to respond to her 2015 Nonprofit Communications Trends Survey. What you’ll get in return: Special preview webinar on 2015 trends for survey takers ONLY (you’ll know the trends almost a full month before anyone else!).
iMarketSmart
NOVEMBER 7, 2014
'1. It can turn them into more committed and more charitable donors. . “Among those supporters who didn’t have a charitable plan and then added one, subsequent charitable giving nearly doubled (inflation-adjusted)” according to Dr. Russell James (the foremost researcher in planned giving fundraising). 2. It helps make middle-aged donors into excellent prospects for irrevocable planned gifts.
The Agitator
NOVEMBER 17, 2014
'Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? A matching gift offer? Some design/creative gimmick? A breakthrough premium? Use of a video? A magic word in the email subject line? Well, the answer proffered by this article in Science magazine is: Promise the donor that 100% of their gift will go to the mission/cause; none to ‘overh
Kivi's Nonprofit Communications Blog
NOVEMBER 26, 2014
'More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email.
NonProfit Hub
NOVEMBER 7, 2014
'This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our November/December edition, we explored how to build your 2015 marketing plan. To reserve your free copy of our January/February issue on donor retention, sign up today. . ————————————————. When year-end approaches, everyone is thinking about making that last-ditch ask—but ‘tis the season to give thanks as well.
Nonprofit Marketing Blog
NOVEMBER 11, 2014
'It’s game time! What a great time of year! For all fundraisers, November and December are the playoffs and Superbowl. Success in the next seven weeks will provide the financial foundation for the impact that can be made on those we serve in 2015. If you could invest energy in a program that could double the growth of your December giving, of course you’d do it, right?
Getting Attention
NOVEMBER 3, 2014
'Post YOUR open nonprofit marketing and communications positions here. Affiliate Marketing & Communications Coordinator American Civil Liberties Union (New York, NY). Communications and Brand Manager National Dance Institute (New York, NY). Communications Officer The Brookings Institution (Washington, D.C.). Communications Officer National Women’s Health Coalition (New York, NY).
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