Nonprofit Tech for Good
DECEMBER 16, 2014
'Social network communities are highly responsive to giving and promoting your nonprofit on cause awareness days provided that your nonprofit prepares at least one month in advance. The trick is to build a sense of anticipation among your fans and followers and an essential first step is to select and add relevant cause awareness days to your nonprofit’s editorial calendar.
Fundraising Coach
DECEMBER 22, 2014
'I''ve been enjoying Joe Garecht''s work at The Fundraising Authority for years. And I''m thrilled that he''ll be teaching in The Nonprofit Academy in January. He''ll be teaching on How to Write a Successful Non-Profit Fundraising Plan , so I''ve invited him to share a few tips here as well. You can connect with Joe on Twitter @FundraisingAuth. And you can read about his upcoming webinar, and join the Academy, at: How to Write a Successful Non-Profit Fundraising Plan.
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Ann Green
DECEMBER 11, 2014
'2014 is winding down and the New Year is just around the corner. I hope you had a successful year. The end of the year is a good time to figure out what worked and where you can make improvements for next year. Here are five ways you can improve your fundraising and communications in 2015. Tell stories. Don’t bore your donors with a lot of facts and statistics.
The Agitator
DECEMBER 22, 2014
'To some, Charity:Water — both in terms of fundraising success and on-the-ground accomplishment — has been an inspiration; to others, a con job. To some, a success to envy; others to emulate; but to others a ‘success’ to privately hope crashes and burns. The same mixed reaction could be found with the Ice Bucket Challenge. And with Kony 2012.
iMarketSmart
DECEMBER 1, 2014
'I get it! I get it! Tell stories! There’s been a lot of talk about storytelling for fundraising recently. Just a few weeks ago lots of folks even attended a Nonprofit Storytelling Conference. The reason I say, “I get it!” is (first) because telling stories to generate revenue is not a new concept. In fact it’s been around as long as people have been able to speak.
Kivi's Nonprofit Communications Blog
DECEMBER 10, 2014
'Somya Qureshi. Last month we heard from Somya Qureshi from NonprofitNinja.org on the easiest place to get started with collecting data. Today she has some ideas on how to take that donor data and turn it into a communications startegy. ~Kivi. In the last post, I talked about some of the basic metrics that nonprofit organizations could start measuring regularly in order to track donors to ensure that the donor base grows over a period of time.
Nonprofit Tech for Good
DECEMBER 16, 2014
'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Your nonprofit can create your own cause awareness day campaign or build one around those cause awareness days that already exist, such as Earth Day on April 22 ( #EarthDay) , Internation
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EveryAction
DECEMBER 2, 2014
'At last, #GivingTuesday is upon us! In case you don''t know, the Tuesday following Thanksgiving, Black Friday and Cyber Monday is dedicated to giving back after all of the indulgences of the days before. Since its founding in 2012, #GivingTuesday has grown into a internationally recognized day of charity and of sharing hope + awareness around the boundless causes + endless opportunities to give back.
The Agitator
DECEMBER 3, 2014
'Along with your general avalanche of year-end online fundraising messages, I hope you’re including video to sell your story. December should deliver a boatload of compelling video fundraisers to eager donors! And in case you’re wondering what makes for a compelling video — one so impressive it will not only elicit a gift but also be widely shared by the recipient — here’s an article from the New Republic aiming to shed light.
Nonprofit Marketing Blog
DECEMBER 18, 2014
'Editor’s note: This post was written by Joe Waters , author of Fundraising with Businesses and Cause Marketing for Dummies. You can also check out Joe’s work on his blog Selfish Giving. I’ve always admired The Salvation Army bell ringers. In addition to donating their time and ringing their signature bell in all sorts of terrible weather, the program raises a sack of money that rivals Santa’s.
Kivi's Nonprofit Communications Blog
DECEMBER 2, 2014
'Rachel Lichtman. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Rachel Lichtman is the Communications Manager at The Trevor Project.
Nonprofit Tech for Good
DECEMBER 28, 2014
'All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. That said, the rapid sales of smartphones worldwide ensure a growing a mobile app audience in coming years, but for nonprofit mobile apps to be successful they must be well-designed and useful.
Fundraising Coach
DECEMBER 2, 2014
'Today, I''m pleased to share with you a fun post by Simone Joyaux. Simone is one of the most provocative and insightful fundraising consultants I know. She is particularly good at working with boards and governance, so I asked her to write a piece in relation to her new book, Firing Lousy Board Members: And Helping the Others Succeed. You can read her latest thoughts at her blog: [link].
EveryAction
DECEMBER 18, 2014
'Whether you''ve been filing reports for years or managing your first PAC, you understand the crucial role that filing software plays in making sure the numbers always come out right. We asked Vicky Schumacher, the EveryAction Team''s PAC pro , for some tips on how to avoid the most common, annoying filing pitfalls + the ways that you can leverage your accounting tech into an advantage at reporting time.
The Agitator
DECEMBER 14, 2014
'Editors’ Note: The following is an excerpt from Chapter 18 of Roger’s Retention Fundraising: the new art and science of keeping your donors for life. Available here in paper or e-book versions. What better time than the end of this year and the start of a new year to review — and improve — how your organization shows its appreciation to donors. __ Remember when you first fell in love?
Getting Attention
DECEMBER 3, 2014
'Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday ? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? Should you have built an all-org #GivingTuesday giving team to capitalize on the relationships with donors and prospects many of your colleagues already have?
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2014
'Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . With year-end giving in full swing, make sure you are thanking your donors in a way that will keep them giving for years to come. Our free download, 20 Dos and Don’ts for Nonprofit Thank You Letters , will tell you what you should (and shouldn’t) do when creating your thank yous for your donors.
Nonprofit Marketing Blog
DECEMBER 29, 2014
'If your organization is like most nonprofits, you concentrate your fundraising efforts on donor acquisition. That’s understandable! Donors are your organization’s lifeblood, and they need to be inspired each year to support your good work. The dirty little secret of development is that only 27% of donors in a given year will give again the next year.
Fundraising Coach
DECEMBER 16, 2014
'I love finding practical tools that can help nonprofits thrive. The new book Train Your Board (and Everyone Else) to Raise Money is just that. Crisis with nonprofit boards. Gone are the days when boards could be rubber-stamping social clubs. More than ever, nonprofits needs boards that will advocate for their cause. Interestingly, board members are increasingly wanting to be advocates.
EveryAction
DECEMBER 8, 2014
'If the huge success of #GivingTuesday teaches us anything, it''s that good marketing is a nonprofit''s best friend. Could your organization use some help in making the most out of its marketing resources? Are you looking to brush up on your skills or just curious about what your colleagues around the country are up to? Here''s a list of nonprofit marketing conferences that every marketing maven should have on their radar for 2015.
The Agitator
DECEMBER 16, 2014
'Some of marketing guru Seth Godin’s blog posts are simply elegant in the way they make such important points. Here’s an example, written about attracting customers … a group that to Godin includes “donors, backers, voters, members, vendors” He asks: What kind of customers do you want? And offers some possibilities: Price shoppers.
Getting Attention
DECEMBER 18, 2014
'Here’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts ! Q: Should I include an ask in announcing a big win? Tomorrow we’ll email supporters to celebrate a recent victory. This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about).
Kivi's Nonprofit Communications Blog
DECEMBER 18, 2014
'Sean King. Sean King has been on our radar for about 3 years now – when he participated in our very first Mentoring Program and shared his organization’s wonderful video series. He recently asked us for #GivingTuesday advice which we happily gave…under the condition he share the process and results with us! ~Kivi. Guest Post by Sean King of Youth Education in the Arts (YEA!).
Ann Green
DECEMBER 4, 2014
'Donor retention continues to lag. One reason is people feel they only hear from the nonprofits they support when the organizations are asking for money. You need to communicate with your donors throughout the year. If you’re feeling stressed about how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).
Fundraising Coach
DECEMBER 17, 2014
'I''ve been seeing lots of "gifts for travelers" lists. Unfortunately, most of them are full of expensive items that are of questionable value. Do we really need $85 galoshes ? Or a $70 light bulb ? Here are some real gifts you can get your favorite traveling fundraiser! I know, I use them on every trip. For convenience, I''m linking as many as I can to Amazon.
EveryAction
DECEMBER 30, 2014
'In the nonprofit world, donors are essential. And at the end of the year, after all of the fundraising and cold calling and calling-to-action , it''s important to express appreciation for the supporters that are so instrumental in keeping your organization moving forward (and if we''re honest, keeping the lights on!). A standard thank you is always nice, but going the extra mile to show your donors how much they mean to you can pay out dividends down the road.
The Agitator
DECEMBER 15, 2014
'Dorothy Craver died last night. She was 99 and ¾. She was my Mother. I will miss her lots. I owe her so much. Normally I don’t traffic in personal reminiscence in The Agitator, except to remind Tom of our shared past and our mutual obligations to the future of the nonprofit community. This is an exception. Every fundraising copywriter writes — or should — with an individual, a real person in mind.
Getting Attention
DECEMBER 11, 2014
'Thanks to guest blogger Allison Fine, who authored this new guide to nonprofit relationship building, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. One of the most amazing things about social media is that they allow people to talk directly with one another. This is also one of the things that make social media so terrifying for organizations used to broadcasting at people rather than speaking with them.
Kivi's Nonprofit Communications Blog
DECEMBER 16, 2014
'What to Cover at Editorial Meetings. In working with several clients over the last few years, I’ve started to see a pattern develop about what should be covered in nonprofit editorial meetings, and who should be in what meeting. Of course, every organization puts their own personal spin on it, and exactly who is in what meeting varies based on the size of the organization, how many layers of management are in between the executive director and the content creators, who’s empowered t
Care2
DECEMBER 29, 2014
'I love year-end planning. It forces me to reflect on what worked this past year and what didn''t. While many nonprofit practitioners are setting personal resolutions at this time of year, I think it''s equally important that nonprofits set resolutions too. Here are three that are at the top of my list. Join me and kick them off in early January. Reconnect With Your Donors.
Fundraising Coach
DECEMBER 30, 2014
'As we wrap up the year, it''s amazing to see what a year it''s been. Many of you are reporting increased donor retention, better storytelling results, and increased fundraising (some of you dramatic increases!). As I''ve been reflecting this year, I''ve been remembering that I initially wrote Ask Without Fear!® for nonprofit board members. I''d moved backed to Maine and was amazed at the passion and creativity of the people here.
EveryAction
DECEMBER 10, 2014
'If this is your first time coming to RootsCamp , then welcome! If you’re a seasoned pro (like many on the EveryAction team) then we’re excited to see you again. If you aren''t attending, there''s still time! Tickets are on sale until the end of the week.
The Agitator
DECEMBER 2, 2014
'Editors’ Note: The following is an excerpt from Roger’s Retention Fundraising: the new art and science of keeping your donors for life. Available here in paper or e-book versions. ——————————————————————————- Among the many great insights in Clay Shirky’s Cognitive Surplus (2010, Penguin), I came across one valuable lesson for those of us inv
Getting Attention
DECEMBER 10, 2014
'17-year-old Malala Yousafzai gave an unforgettable speech as she accepted her Nobel Peace Prize today. Despite her youth, Malala’s words show her insight and communications finesse! In fact, this core message from the speech is an unbeatable combo of passion, specificity and brevity. Use this triad as a checklist for your organization’s messages.
Kivi's Nonprofit Communications Blog
DECEMBER 12, 2014
'Are you ready for the holidays? Me neither! Let’s commiserate over some Mixed Links… Early Bird registration for the 2015 Nonprofit Technology Conference in Austin ends December 15th. The conference will take place March 4th – 6th. Kivi and I hope to see you there! 99designs has launched their third annual “ 12 Days of Design ” initiative, part of their 99nonprofits program , which provides a few nonprofits each month with free design “contests” (their term for g
Mission Minded
DECEMBER 4, 2014
'With 2014 coming to a close, we thought you’d enjoy these reflections on how our colleagues and clients inspired us this year, and why these experiences make us feel grateful. One of the best parts of our work at Mission Minded is that, on a daily basis, we are given the chance to help nonprofits […].
Nonprofit Marketing Blog
DECEMBER 22, 2014
'Here at Network for Good, we’re reflecting on 2014 and planning for the upcoming year. We’re locking down webinar topics and presenters for next year, putting the finishing touches on some incredible—and free!—fundraising eGuides, getting posts queued up for this blog, and brainstorming ways to help nonprofits raise more money online (because that’s what we’re here for!).
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