Selfish Giving
JUNE 28, 2016
Today on CauseTalk Radio , Megan and I talk to Matt Hodges , Vice President of Public & Investor Relations at GameStop, about the chain's first-year fundraiser for Autism Speaks , which raised a whopping $1.2 Million. On the show, Megan, Matt and I discuss: Matt Hodges, GameStop. Why GameStop chose Autism Speaks. How did GameStop survey employees to find out what their favorite causes were?
Pam Moore
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurab
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Fundraising Coach
JUNE 23, 2016
It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them. Unemployment benefits helped his family, for a while. But he had worked for a low wage, and his benefits were only a fraction of that—and then they ran out. The only thing keeping Amadou, his family, and lot of families in Somerville, Massachusetts from starving was the SNAP program—what we all call “food stamps.
Kivi's Nonprofit Communications Blog
JUNE 1, 2016
via GIPHY. Shame. Embarrassment. TERROR! These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Sometimes the mistake is harmless, like a small typo. Sometimes it’s a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text (stupid headline here!).
Nonprofit Tech for Good
JUNE 25, 2016
It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyond traditional social media marketing and an understanding that there is no immediate payoff in terms of fundraising. In time, Snapcash may be used for fundraising, but for now it’s all about being an early adopter.
Ann Green
JUNE 1, 2016
When your donors open your appeal letter or newsletter, do you bombard them with a bunch of boring, mind-numbing statistics, or do you share a story about how the Johnson family moved out of a shelter and into a home of their own? If you’re making a difference, you have stories to tell. Donors love stories. Stories bring the work you do to life by using everyday language to create a scene.
Selfish Giving
JUNE 6, 2016
The 2016 Cause Marketing Forum Conference was held in Chicago last week. As usual, it was excellent and full of learning, inspiration and friendship. Congrats to David Hessekiel , Megan Strand and the whole CMF team for an outstanding event. The conference is that one time of year I get to see everyone in the cause marketing world. I'm definitely recharged!
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Fundraising Coach
JUNE 3, 2016
I'm honored to find myself on the list of America's Top 25 Fundraising Experts. It's great to be in the company of people like Jerold Panas, Penelope Burk, Tom Ahern, and Simone Joyaux. You can see more about the list at: 2016 America's Top 25 Fundraising Experts The post One of 2016's top 25 Fundraising Experts appeared first on FundraisingCoach.com.
The Agitator
JUNE 16, 2016
Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: Silos and #2: False Attribution. Silos. Those who work in organizations with more than one department are familiar with silos. The online personnel do little to coordinate with the offline folks.
Mission Minded
JUNE 21, 2016
“Tell me about your organization.” This command often strikes fear and freeze in the minds of nonprofit staff and board. Not quite sure how to summarize all the good done by their organization they begin a recitation of programs, facts and figures. Instead, we recommend your begin with a high-level overview—your One Minute Message—driven by a deeply […].
Ann Green
JUNE 15, 2016
Guest post by Jeremy S. Over the last couple of weeks, the theme of this blog has been telling your stories. We’ve looked at both written and visual stories. This guest post by Jeremy S. of Goodwill Car Donations shows us how to tell verbal stories – either in person or on video. These tips can also be useful when writing a story. Whatever method you use, keep telling your stories!
Selfish Giving
JUNE 20, 2016
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. We cover: Mollye Rhea, For Momentum.
EveryAction
JUNE 3, 2016
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.
Fundraising Coach
JUNE 17, 2016
Fundraising in nonprofits can be an almost thankless task. At the end of each fiscal year, no matter how well you did, you start again at zero. It can feel like funds don't come in as quickly as you or your leaders would like. In fact, it's easy to start thinking that people aren't giving. That they're tired. So it's great to have the researchers at GivingUSA collect real data on giving.
The Agitator
JUNE 14, 2016
The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.
iMarketSmart
JUNE 17, 2016
Og Mandino, author of The Greatest Salesman in the World wrote: “The only certain means of success is to render more and better service than is expected of you, no matter what your task may be.” His book, written in 1968, is about a poor camel boy who achieves a life of abundance. It’s still popular today and serves as a philosophical guide for salesmanship and success.
Kivi's Nonprofit Communications Blog
JUNE 20, 2016
Is your writing dry and boring? A lot of nonprofit messaging is. Eliminating jargon and overall wordiness is a great place to start, but here are 20 more ways that you can bring your writing back to life. 1. Use more descriptive nouns and verbs. Don’t say child when you can say teenager or toddler or even 16-year-old or 3-year-old. 2. Add short anecdotes or stories.
Selfish Giving
JUNE 14, 2016
Today on CauseTalk Radio , Megan and I talk to Julie Cottineau , founder and CEO of BrandTwist , a brand consultancy, and creator of Brand School Online , a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets. Julie is also the author of a new bestseller: TWIST: How Fresh Perspectives Build Breakthrough Brands.
NonProfit Hub
JUNE 7, 2016
The process of starting a nonprofit requires a fair amount of savvy and know-how. Building from the ground up, it’s often difficult knowing where to start. Questions arise like “What do I need” and “Why do I need it?” One of the biggest question marks comes up when it’s time to calculate the cost of your nonprofit. Harbor Compliance offers free informational resources for every state that can begin to answer the “whats” and “whys” in your initial budget.
Fundraising Coach
JUNE 17, 2016
I just sent this out to everyone getting weekly #FollowUpFriday email reminders : It's #FollowUpFriday!It's Follow Up Friday! Over on the [link] page, D.C. Dreger quoted a John Grisham character calling today "fish Friday." D.C. says, "These are contacts and calls that have been sitting around for a while so, like fish, they are beginning to stink. He sets aside time to make the contacts and calls so his Monday is a fresh start.".
The Agitator
JUNE 9, 2016
In working on the Starting Over series that we’ll launch next week I’ve been fretting, worrying and, frankly damn near exploding with frustration. So please permit me this rant. There’s no question that virtually everyone has an excuse for not changing. Frankly I blame most of this resistance to the idiocy of stingy boards and CEOs who want no part in understanding donors’ needs nor paying to find out how much they can about them.
iMarketSmart
JUNE 27, 2016
Here are 5 great lessons fundraisers can learn from Subway : 1. Ask for feedback. 2. Say please. . 3. Use the word “YOU” often. It makes people feel special. 4. Create menus to make it clear what you want them to do (menus will help them make a decision too). 5. Make engaging with your organization easy and fun. What are your thoughts?! SHARE THIS BLOG POST OR LEAVE YOUR COMMENTS BELOW!
Kivi's Nonprofit Communications Blog
JUNE 9, 2016
There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change.
Mission Minded
JUNE 1, 2016
With your One Minute Message and your Two Minute Messages developed, you’re well prepared to give an arresting introduction and explain why your organization is needed. Used effectively, these messages give you a greater chance at keeping your listener interested. Now it’s time to paint a picture of the impact of your work. What happens […].
NonProfit Hub
JUNE 23, 2016
Nick Small has been at Nonprofit Hub for the last two years with his hands in everything from social media strategy to business development and running marketing efforts. As the new Managing Editor, you’ll be seeing his byline a little more often and a shift in voice from Nonprofit Hub content. __. Before you get too upset with the title of this article, hear me out. .
Getting Attention
JUNE 16, 2016
Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless. But there’s something we nonprofit communicators CAN DO — respond to crises like these with thought, respect, and relevance.
The Agitator
JUNE 6, 2016
In a recent, reasonably intelligent Adweek article reviewing giving by millennials, Dennis McCarthy at Blackbaud commented: “My 23-year-old son wouldn’t know what to do with an envelope.” I’d say the same about my 22-year-old daughter. Among other handicaps, she doesn’t have a checkbook. But she does have a bank account and manages to shop online, although more as a last resort when she can’t find the precise item/brand she wants in a shop in downtown Auckland
iMarketSmart
JUNE 24, 2016
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this! The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission.
Kivi's Nonprofit Communications Blog
JUNE 6, 2016
Need some new ideas for your newsletter, blog, or social media? Consider one of these five summer-inspired themes: 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your readers about anything related to summer heat? Humane societies can offer tips for keeping pets cool. Agencies that address children’s issues can remind parents not to leave their kids in cars with the windows rolled up.
Care2
JUNE 24, 2016
It’s been a pretty tough year for communities across the nation. With the need for the #BlackLivesMatter movement and the killing of communities of color, the tragedy at Pulse in Orlando , and the passing of HB2 in North Carolina, lots of nonprofits have been stepping forward as a resource, a support center, or through advocacy.
NonProfit Hub
JUNE 15, 2016
When organizations look at donor and volunteer demographic information, the popular thing to do is separate them into generational segments. By now, you know the stereotypes; people in their early 20s don’t volunteer and if you’re looking for donors, look first to the older people in the community. However, a new study on giving and volunteering makes the argument that you should stop looking only at the generations, and instead take a look at families.
Getting Attention
JUNE 8, 2016
Please share your questions and tips here, or via a blog post emailed to nonprofitcarnival@gmail.com by Friday, June 24. I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours— Launching an all-staff team of messengers. Here’s why: You know what you need to do but can’t get beyond the limits of time, expertise, and budget.
The Agitator
JUNE 28, 2016
The billboard in Boston’s Logan Airport caught my eye and got me thinking: “Can you design an experience your customers really want to have?” Modified for Nonprofit Land the question became: How many nonprofits can truly claim to know their donors well enough that they can deliver experiences their donors really want to have? Not many. In fact, I suspect there are very, very few indeed.
iMarketSmart
JUNE 29, 2016
“Content is money!” That’s what Abila says. Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy: Donors are turned off by poor content, which may cause them to stop giving to your organization. Make it easy to understand, highly personalized, and relevant. 2. Show impact: Weave it into all of your communications content. 3.
Kivi's Nonprofit Communications Blog
JUNE 13, 2016
Cynamon Frierson. Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. ~Kristina. Guest Post by Cynamon Frierson. In January 2016, I dove into nonprofit work as the Communications and Marketing Manager for the Lung Cancer Initiative of North Carolina, and it has taught me a lot in these last few months.
EveryAction
JUNE 22, 2016
Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment.
Care2
JUNE 6, 2016
Running the Women S tartup Challenge and our social change web agency, Rad Campaign I get pitched a lot of different products. I recently discovered Spendrise , a platform for creating positive change everywhere you spend money. Here's how it works. 1. Start a Pledge You support a Spendrise campaign by pledging to spend money if the business makes a positive change that you believe in.
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