Selfish Giving

DECEMBER 6, 2016

Today on CauseTalk Radio , Megan and I talk to Abby Lunardini , Vice President of Brand Marketing and Communications at Virgin America , about #TinyDogsTinyFares. With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to its animal shelter partners: The San Francisco Animal Care and Control, The American Society for the Prevention of Cruelty to Animals and Animal Haven.

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Communication Marketing Marketing Nonprofits 217

Fundraising Coach

DECEMBER 8, 2016

I've been glad to hear of my clients' #GivingTuesday success. Matching gifts and leveraging peer-to-peer approaches seem to be the most effective reasons for their success. But #GivingTuesday is over, now what? 3 Post #GivingTuesday Suggestions Start planning 2017's #GivingTuesday If you've determined #GivingTuesday should be part of your fundraising calendar, start planning 2017.

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Fundraising Fundraising Nonprofits 105

The Agitator

DECEMBER 11, 2016

In his post Addition by Subtraction in Non Profit Marketing (or how Coke’s brand would work as a non-profit) , Nick Ellinger of DonorVoice effectively points out that Coke’s success isn’t attributable to adding ‘new things’ Coke is successful because it took out what is generic. So what is generic for your nonprofit? One great candidate is the thank you letter.

Non-Profits 95

Non-Profits Marketing Marketing Nonprofits 95

Nonprofit Tech for Good

DECEMBER 4, 2016

Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s early launch of their Facebook Fundraising Tools , only a select few nonprofits currently have access to Twitter Donations. It is unclear if Twitter has plans to provide access to more nonprofits in the near future, but doing so would be a smart move.

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Nonprofits Communication Fundraising Fundraising 100

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

Values

Kivi's Nonprofit Communications Blog

DECEMBER 8, 2016

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be. Nonprofits don’t exist to grab sexy headlines. They exist to solve problems and make the world a better place — and their resources are best spent on actively working on solve those problems. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions.

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Energy Nonprofits Activism Management 88

Ann Green

DECEMBER 14, 2016

I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).

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Communication Recruitment Homelessness Fundraising 79

iMarketSmart

DECEMBER 19, 2016

I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry. Too many homeless people are freezing. We are running dangerously low on blood. “Opportunity” messages: You can make a huge difference for Sarah.

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Homelessness Children Fundraising Fundraising 74

The Agitator

DECEMBER 20, 2016

In our tiny world of Fundraising Blogdom a mammoth event occurs tomorrow. So we’re sending you advance notice. After nearly 6 years and 600 posts the crowdblog 101 Fundraising will release its last official post on December 22nd. Then, they’re turning over the publishing baton to The Resource Alliance and its new digital platform, The Resource Café. 101Fundraising is a pioneering effort led by Dutch fundraising advisor Reinier Spruit and online marketer Jeroen Beelen and powered by a crew of ene

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Marketing Marketing Fundraising Fundraising 75

Nonprofit Tech for Good

DECEMBER 22, 2016

In the late 1990’s nonprofits began to launch websites, experiment with email marketing, and sign up for their first “Donate Now” service. Then, in the late 2000’s nonprofits embraced social networking sites, first Myspace and YouTube, then Facebook and Twitter. Now, in the late 2010’s, we’re on the verge of yet another seismic shift that will have a profound impact upon online communications and fundraising – the rise of digital payment systems.

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Fundraising Fundraising Production Activism 96

Kivi's Nonprofit Communications Blog

DECEMBER 13, 2016

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget! Here’s how to read this graph: Find your nonprofit’s overall budget size along the bottom.

Communication 80

Communication Nonprofits Marketing Marketing 80

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

Nonprofits

Ann Green

DECEMBER 7, 2016

Guest Post by Jeremy Silverstein. Fundraising for your nonprofit organization occurs year-round as you build relationships with donors, host events, and ask for donations. However, research shows that almost one-third of yearly online giving occurs in December. Capitalize on generosity this holiday season as you engage donors and boost donations. Here are 10 ways you can do that.

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Insurance Fundraising Fundraising Nonprofit Organizations 74

Selfish Giving

DECEMBER 20, 2016

Today on CauseTalk Radio , Megan and I talk to David Hessekiel , the founder and president of Cause Marketing Forum Inc. , which recently changed its name to Engage for Good ! This wide-ranging conversation includes the rebranding of the organization, the evolution of cause marketing and what we can look forward to in 2017. Never Miss a Show - Sign Up for Email Updates.

Marketing 113

Marketing Marketing Nonprofits 113

Getting Attention

DECEMBER 6, 2016

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers.

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Fundraising Fundraising Marketing Marketing 72

The Agitator

DECEMBER 1, 2016

When will some fundraisers wake up to the fact that the tragedy of donor flight is largely self-inflicted. Other than the 16% of donors lost to death virtually every other reason for not giving — abandoning support of an organization — is influenced and controlled by the actions the organization itself takes. Perhaps nowhere are the sloppy, copycat practices of some fundraisers more pronounced that on #GivingTuesday.

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Fundraising Fundraising Retention Marketing 69

Nonprofit Tech for Good

DECEMBER 25, 2016

Date: Tuesday, February 7. Time: 1pm EDT (New York). Cost: Free. Presented By: Heather Mansfield. Over the last two decades the global NGO sector has embraced online technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use new technology. Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations.

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Technology Activism Communication Fundraising 94

Kivi's Nonprofit Communications Blog

DECEMBER 6, 2016

Little black dresses and pumps. Blue jeans and flats. Cargo shorts and tennis shoes. Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. How to motivate your community to act , including fundraising and advocacy campaigns.

Communication 74

Communication Nonprofits Production Values 74

Fundraising Coach

DECEMBER 27, 2016

These three trainings will get your 2017 fundraising and goal setting off to a great start! The 7 Habits of Highly Ineffective People & How to Beat Them (free) Join neuropsychologist Dr. Theo Tsaousides as he teaches us about the 7 blocks the brain puts in the way of accomplishing our goals. He's an expert on how the brain works and how we can help our brains help us complete our goals.

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Fundraising Fundraising Retention Nonprofits 65

iMarketSmart

DECEMBER 14, 2016

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. [First name], I’m really counting on you! 2. [First name], when you look back on this moment, you’ll be so glad you [mission-oriented copy here]. 3. [First name], this is your chance to make a huge impact on [mission-oriented copy here]. 4.

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Children Marketing Marketing Communication 63

Getting Attention

DECEMBER 1, 2016

Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right.

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Communication Marketing Marketing Nonprofits 67

The Agitator

DECEMBER 22, 2016

After ten years of Agitator Christmases, we’ve never been able to improve upon this holiday message. With all your online solicitation programs firing away like an AK-47 on auto-pilot until January 1, fundraisers probably aren’t doing much heavy lifting today … unless it’s carrying in the booze for the office party. But maybe — over some spiked punch — you might contemplate and chat about your year’s performance — yours personally and your organiza

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Fundraising Fundraising 68

Nonprofit Tech for Good

DECEMBER 13, 2016

The launch of the.NGO and.ONG domains will change how nonprofits, charities, NGOs, and ONGs worldwide use the Internet for branding for decades to come. To help NGOs understand how and why, the webinar below was presented by Heather Mansfield on December 13, 2016 to 230 NGO staff. The webinar highlighted how how the.NGO and.ONG domains and their functionality differ from the.ORG domain and featured OnGood – the new global directory of verified NGOs and ONGs.

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Associations Technology Nonprofit Organizations Nonprofit Organizations 76

Kivi's Nonprofit Communications Blog

DECEMBER 5, 2016

Angela Mrozinski. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Angela got her B.S. in Natural Resources Management from Grand Valley State University in Michigan and an M.S. in Environmental Advocacy and Organizing from Antioch University New England in New Ha

Communication 69

Communication Universities Environmental Nonprofits 69

Care2

DECEMBER 31, 2016

In just a few hours we will ring in 2017. Now is a good time for nonprofits to not only reflect on the impact and lessons learned from your 2016 marketing and fundraising strategies, but to also begin preparing for the year to come. With the rapid evolution of tech and increasing noise on social media networks, organizations need to be able to adapt to new technology and figure out ways to break through the clutter.

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Marketing Marketing Fundraising Fundraising 67

iMarketSmart

DECEMBER 21, 2016

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order. Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter).

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Fundraising Fundraising Marketing Marketing 60

Lets Talk Nonprofit

DECEMBER 7, 2016

December 5 is. International Volunteer Day , a day created by the United Nations more than three decades ago. From their website: "Your voluntary engagement might sometimes go unnoticed to the world, but your actions count in the communities that have benefited from your hard work.". Indeed. Nonprofits couldn't do their good work without volunteers - from board members and committee members to on-the-ground and behind-the-scenes supporters.

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Values Volunteerism Volunteerism Food 52

The Agitator

DECEMBER 5, 2016

As we near the end of 2016 some folks will be checking the rear-view mirror to determine how they did and whether they met their goals. Others will be looking out the front windshield and focusing on their plans and goals for 2017. Regardless of the direction in which they’re looking, there’s a pretty good chance that most fundraisers will be talking about or at least paying lip service to concepts like ‘retention’, ‘donor experience’, ‘donor journey’ and the

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Retention Fundraising Fundraising Nonprofit Management 67

Concord Leadership

DECEMBER 3, 2016

Looking for something in the garage today, I found myself saying, “I’m not seeing it.” Every where I looked, I said, “I’m not seeing it here.” When I moved things and looked, I said, “I’m not seeing it here.” It got to the point where I’d stopped looking for the item…I’d started to tell myself […].

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Leadership 52

Kivi's Nonprofit Communications Blog

DECEMBER 14, 2016

“More confidence in my ideas and recommendations.” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence. That’s a word we hear all the time from people as they finish the program — and over 100 communications directors have so far. The Mentoring Program gives participants a strong foundation on which they can develop creative ideas and better recommendations for their management teams.

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Communication Foundations Nonprofits Management 69

Care2

DECEMBER 22, 2016

The way we do things in the nonprofit world often differs from the way the private sector operates. While there is good reason for nonprofits to have distinct business models, there are some things that the private sector does right that nonprofits could really benefit from by incorporating them into their own business models.

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Nonprofits Marketing Marketing Fundraising 61

iMarketSmart

DECEMBER 9, 2016

Tony Robbins , the author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true! Your supporters want to see what you’ve done with their money. If you share that information with them, they’ll give you more gifts. Tweet this! Here are my 5 best practices for delivering fundraising progress reports: 1.

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Education Education Fundraising Fundraising 53

Getting Attention

DECEMBER 14, 2016

Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise. Here’s a proven but frequently overlooked method to help you get there: consistent communications. Consistency enables your people and prospects to recognize your organization’s communications in a flash.

Communication 52

Communication Participation and motivation Associations Values 52

The Agitator

DECEMBER 12, 2016

Following the U.S. elections, I received tons of emails from groups urging me to subscribe to their action updates, bulletins, latest news, etc. I did. But in doing so I vowed I would track the follow-up of the various organizations to see how well they did in persuading me to do more than simply sign up. And, of course, I wondered just whether all this post-election activity was worth the effort in terms of fundraising.

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Activism Fundraising Fundraising Retention 63

Mission Minded

DECEMBER 16, 2016

If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace […]. The post What’s on Your Wish List?

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Collaborations 45

Kivi's Nonprofit Communications Blog

DECEMBER 7, 2016

Budget-Friendly Webinar TOMORROW, December 8th. 1:00 P.M. Eastern (10:00 A.M. Pacific). Recording included if you can’t join us live, but you must register in advance. Great communications after the first gift are what leads to the second gift. But many nonprofits blow this step with lousy thank you letters and follow-up. Learn how to talk to your supporters so they feel appreciated, included, and inspired to give again during: How to Say Thank You and Share Your Successes. with Your Suppo

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Communication Fundraising Fundraising Nonprofits 67

NonProfit Hub

DECEMBER 15, 2016

In our roll-up-my-sleeves and get-r-done , scrappy nature, we tend to take advantage of any and all resources at our fingertips in the nonprofit sector. We do everything we can to save money, achieve our mission and learn as much as possible at home or from our office. The problem is that we can only get so far by teaching ourselves through YouTube videos and endlessly searching Google.

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Leadership Nonprofits Technology Retention 51