Selfish Giving
DECEMBER 4, 2013
'Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. I’m breathless at the possibilities. Drones can take my kids to soccer and lacrosse practices. A drone can fetch my coffee from Starbucks. Out of sugar for that coffee? How about a drone delivery of a packet of Splenda from my neighbor down the street.
Nonprofit Tech for Good
DECEMBER 4, 2013
'For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content for social media and manage social networks, new media managers need at least two hours weekly to research social media trends and best practices. For those nonprofits that allocate staff time, embracing early adoption is key to social media success.
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Fundraising Coach
DECEMBER 2, 2013
'For the past three years, Fundraising Kick has been helping nonprofit leaders raise more money than they thought possible! Each week, Fundraising Kick subscribers get a short email with an extremely practical strategy for making 5-10 major gift calls that week. Can you imagine what a difference an additional 5-10 major gift calls each week will make for your program?
The Agitator
DECEMBER 11, 2013
'Russ Reid, a pioneer in monthly giving and direct response television (DRTV), died Saturday, December 7 at his home in Sierra Madre, California. He was 82 years old. Word of Russ’ death reached The Agitator via Tom Harrison, the chairman of the agency that Reid founded in 1964 and that still bears his name. Tom’s call brought forth a flood of memories reminding us how much good in the world one, hard-driving, committed fundraiser can truly accomplish.
Getting Attention
DECEMBER 5, 2013
'Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. As a program officer preparing a presentation for our board, I search for one answer: “What is the common thread in the successful video nonprofit storytelling projects this board has funded?
Nonprofit Marketing Blog
DECEMBER 25, 2013
'Image credit: flickr member nateOne After the busy nonprofit year-end giving season comes the often overlooked nonprofit thank you season. Remember to give thanks for donations early and often. Showing constant, authentic appreciation for your donors (new and old) is crucial for retaining supporters. Need to breathe some new life into your donor gratitude plan?
Selfish Giving
DECEMBER 6, 2013
'Today on CauseTalk Radio , Megan and I talk to Tony Smith and Vince Owen of Mobal , a UK company focused on providing travelers with affordable and reliable international cell phones. Nice business but that’s not the good news, as Tony and Vince explain. Mobal donates 90 percent of its profits to the Krizevac Project , which creates self-sustaining businesses in Africa that help the poorest of the poor.
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Fundraising Coach
DECEMBER 17, 2013
'At this point in the year, you’ve already sent your direct mail fundraising letter. (You have, haven’t you?) So this can be an awful time, marked by nail biting and incessantly looking at database reports to see if anyone has given. It can feel like fundraising is totally out of your control. But fundraising is not totally out of your control. This isn’t a time to coast!
The Agitator
DECEMBER 23, 2013
'Why does Google have to invent it?! Imagine this as your year-end appeal. Twelve days featuring twelve different aspects of your nonprofit’s program, each with a unique giving opportunity, each explained with its own graphic or video. Try Google’s version. A kind of ‘Advent calendar’ of giving. Roger and I think your donors would find something like this quite engaging in the holiday season.
Getting Attention
DECEMBER 17, 2013
'Some of you may remember my stories about my wondrous Great Aunt Frances. We grew into close friends over the years I lived a few blocks from her in NYC. Aunt Frances was fantastic—a warm, loving, down-to-earth lady who’d had many life adventures and was a fantastic cook. Her stories of life as a girl in the Bronx—where her mother stored the live fish bought to make gefilte fish each Shabbat (the Jewish sabbath) in the bathtub overnight—were memorable.
Nonprofit Marketing Blog
DECEMBER 6, 2013
'In a recent review of U.S. Trust’s Insights on Wealth and Worth report on wealthy donors, The New York Times shared three key reasons why donors don’t give. While the report focused on those who have at least $3 million in investable assets, it’s not hard to imagine that these reasons are similar for donors of all income levels. Here are three reasons donors may opt not to give to your organization this December, and some ways you can address their concerns: Donors are concern
Mission Minded
DECEMBER 18, 2013
'One of the many benefits of our work is the ongoing opportunity to learn new things from our clients. As the year winds to a close, we’ve taken a few minutes to reflect on what we’ve learned, what inspired us, and what makes us feel grateful.
Nonprofit Tech for Good
DECEMBER 31, 2013
'#FundraisingFriday is a campaign meant to inspire individuals to commit to donating at least $10 to one of their favorite nonprofits every Friday. First tweeted in May 2012 from @ NonprofitOrgs , the #FundraisingFriday hashtag has since then been tweeted and retweeted thousands of times. If you are a nonprofit, use the #FundraisingFriday hashtag to ask your followerers and fans to donate.
Fundraising Coach
DECEMBER 3, 2013
'#GivingTuesday is here! Last Thursday was Thanksgiving here in the USA. Last Friday was "Black Friday," the day retailers hope to sell enough to end the year in the black. Yesterday was #CyberMonday, the online retail version of Black Friday. Today is #GivingTuesday ! (Backed by the United Nations Foundation , Giving Tuesday is intended to be a global phenomenon.).
The Agitator
DECEMBER 12, 2013
'Angie Moore, in Tuesday’s FS Online post Predicting Weather is not Like Predicting Donations , notes that a good many fundraisers deny themselves the benefits of predictive modeling simply because, just like the weather forecast, they don’t understand what’s behind it. Given the “increasingly crowded and competitive landscape”, Angie urges fundraisers to drop their current, and generally crude, approach to segmentation and start understanding the benefits of predictive modeling.
Getting Attention
DECEMBER 11, 2013
'We’re at countdown time for your year-end campaign. Realistically, you can’t do much to strengthen your database (e.g. your ability to segment your list as you want to) or re-brand at this point. But… there is one element you can strengthen NOW to help you hit your fundraising goal this year—your email subject lines. Your subject lines are vital—If your people don’t open your email, you won’t motivate interest OR donations.
Nonprofit Marketing Blog
DECEMBER 2, 2013
'(Note: This is an updated version of a post I wrote for our friends at Constant Contact.). December is here and it’s prime time for fundraisers. Thirty percent of all online giving happens in December , with 10% of the money annually donated online coming in during the last 3 days of the year. Plus, with tomorrow’s #GivingTuesday initiative, you may see even more new donors supporting your cause.
Care2
DECEMBER 6, 2013
'As your nonprofit is gearing up for year-end fundraising and making plans for 2014, there is some interesting data available from the report Women Give 2013 New Research on Charitable Giving by Girls and Boys. You may think it’s odd for children to be a donor audience, but for many children, charitable giving is an important part of their family values and upbringing.
Nonprofit Tech for Good
DECEMBER 3, 2013
'Now through December 31 nonprofits can receive an additional 10% off the Fall Webinar Special. This year-end webinar special ensures that your nonprofit can lock in the lowest price for the webinars that will be offered by Nonprofit Tech for Good in 2014. Your nonprofit can purchase registrations for webinars currently scheduled in 2014 or credits for webinars not yet scheduled – or a combination of both.
Fundraising Coach
DECEMBER 23, 2013
'Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot. When she''s not writing, but she spends most of her time running races to support local nonprofit organizations in Boise, ID. I''ve asked her to share on how to improve volunteer-staff relations within nonprofits. Her three points would make great resolutions for your new year!
The Agitator
DECEMBER 15, 2013
'I’m never disappointed with how Charity:Water goes about raising funds to deliver safe, clean water to those who need it. Their year-end fundraising campaign is a great example of doing it right. Here’s a screenshot of the email appeal I received … Since this is a year-end appeal, and the recipient already knows all about Charity:Water and their modus operandi, what more do they need?
Getting Attention
DECEMBER 18, 2013
'Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. Facebook is a vital tool for most of us, and their attention to the nonprofit market (as with the introduction of the Donate button this week) is fantastic. However, they change the platform’s ways and rules at a million miles an hour, making it tough for us nonprofit marketers to use this important channel well to move our missions forward.
Nonprofit Marketing Blog
DECEMBER 20, 2013
'As you send your final emails of the year, your subject lines will be even more crucial to your campaign’s success. Here’s a helpful guest post from our friend, Ryan Pinkham of Constant Contact. As Constant Contact’s Content Developer, Ryan helps small businesses and nonprofits recognize their full potential through marketing and social media.
Care2
DECEMBER 18, 2013
'Yesterday on Care2’s Frogloop, we discussed the value of Facebook’s new Donate button and its potential impact on nonprofits. If you did not get a chance to read it, I encourage you to, as there are some implications you need to be aware of. For example, since Facebook won''t provide donor data to nonprofits this could easily lead to people receiving multiple donation solicitations when they just donated to the organization via Facebook, thus angering supporters, as Rob Manix, one o
iMarketSmart
DECEMBER 11, 2013
'I don’t like the term “moves management”. Why? Because it focuses on you and your organization. It’s about your moves. Sure, it uses alliteration so it sounds nice and it rolls off your tongue easily. But, it focuses too much on the wrong stuff. Instead, I prefer the more common term used mostly in the private sector… customer relationship management (CRM) ?
BDO
DECEMBER 11, 2013
As this year’s Thanksgiving weekend shopping extravaganza drew to a close, a surprising number of consumers kept their credit cards out and purse strings loose.
The Agitator
DECEMBER 3, 2013
'In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. That’s because when it comes to planning new offerings and new appeals most organizations make the mistake of starting by segmenting their donor bases by demographics (age, gender, education, income) or by past behavior (Recency.
Getting Attention
DECEMBER 23, 2013
'Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications and Marketing Associate , The Green & Healthy Homes Initiative (Baltimore, MD). Communications Director , City Year Los Angeles (Los Angeles, CA). Communications Associate , Missouri Foundation for Health (St.
Nonprofit Marketing Blog
DECEMBER 13, 2013
'As part of Network for Good’s Fundraising Fundamentals premium training , I am reviewing a lot of nonprofit websites to offer feedback and suggestions for improvement. While most of these sites are not “broken” in the technical sense, many of them are broken when we look at them through a fundraising lens. Without clear paths to donate to your cause, your website is working against your fundraising efforts.
Care2
DECEMBER 16, 2013
'The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. The big question on every nonprofit organizations'' mind is, will this Donate button help their charity raise a decent amount of money?
iMarketSmart
DECEMBER 29, 2013
'As 2013 comes to a close I’m reminded of how grateful I am to be involved with such amazing people who, like me, want to make the world a better place. That includes all of you! Thank you for subscribing to my blog and listening to my rants all year long. Without you I’d be shouting in an echo chamber. And, in case I don’t say it enough, I truly do appreciate your feedback (even when it’s critical!).
BDO
DECEMBER 12, 2013
The latest edition of the Nonprofit Standard Newsletter is now available! This quarter’s issue features an update on the latest FASB Board proposal related to its not-for-profit financial reporting project, which discusses potential changes to nonprofit statements of cash flows.
The Agitator
DECEMBER 29, 2013
'Let me take a wild guess … you are not really doing any heavy lifting today on the fundraising front. At best, you’re weeding out your email folder. Or trying to figure out how to use the latest digital device you received (or, more likely, bought for yourself) for Christmas. So here’s a simple, fun distraction about top trending online videos.
Getting Attention
DECEMBER 2, 2013
'Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Specialist , National Association of Dental Plans (Dallas, TX). Communications Specialist , The Crow Canyon Archaeological Center (Cortez, CO). Communications Guru Intern and Multimedia Guru Intern , University of Pittsburgh Office of Childhood Development (Pittsburgh, PA).
Nonprofit Marketing Blog
DECEMBER 30, 2013
'As 2013 winds down, we’re looking back on what topics were most popular on the blog. From online trends to donor communication tips, here are some of our top posts from the past year. How to make your donors twice as generous Some insights on the positive effects of peer pressure, via GlobalGiving. 2 rules for getting more online donations Meet donors where they are and make it incredibly easy to give. 3 ways to stand out to your donors Lessons from charity:water on how to put donors at t
Care2
DECEMBER 4, 2013
'Nonprofits often question what kind of an impact social media has on donors. Does engaging with people on social media encourage them to donate money? Does it prompt people to make an extra donation in a year, or increase their financial contribution? In short, does having someone follow your nonprofit organization on social media mean that they are committed to your organization?
iMarketSmart
DECEMBER 3, 2013
'Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on the type of emails your “customers” (donors) actually want from you. It’s interesting that the top 3 are emails you should be sending yet, sadly, many nonprofits fail to do so.
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