Selfish Giving
OCTOBER 18, 2016
Today on CauseTalk Radio , Megan and I talk to Christy Phillips-Brown , Director, External Communications & Community Relations, for Food Lion , a grocery store chain with 1,000 stores in 10 states, about their efforts to fight hunger. Never Miss a Show - Sign up for Email Updates. On the show, Megan, Christy and I discuss: Christy Phillips-Brown, Food Lion.
Pam Moore
OCTOBER 11, 2016
Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing?
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Nonprofit Tech for Good
OCTOBER 18, 2016
Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the.ORG,NGO and.ONG domains. Unlike the.ORG domain which can be bought and used by any brand or individual, the new.NGO domain is only available for purchase by nonprofits, charities, and NGOs. Once bought, the nonprofit, charity, or NGO must then complete a verification process at OnGood.ngo to begin using the domain.
The Agitator
OCTOBER 6, 2016
There’s no question that if organizations are to thrive in a future marked by fast-moving change a substantial transformation in mindset, methods and metrics is essential. Over and over The Agitator has attempted to deal with why these changes are essential. A sampling our thoughts on Mindset here. Methods here and here. And Metrics here , here and here.
Fundraising Coach
OCTOBER 27, 2016
To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit. While you may understand the importance of donor stewardship, it’s not always clear how to take the best course of action.
Kivi's Nonprofit Communications Blog
OCTOBER 26, 2016
It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. This is a hard first step, but one that’s essential: If you want someone to meet your deadlines, they have to believe it’s important to do so. And that means that they understand the strategic role of communications for your organization, and how great communications are essential to great programmatic and fundraising results.
Selfish Giving
OCTOBER 4, 2016
Today on CauseTalk Radio , Megan and I talk to Kim Van Syoc , Executive Director at the Banfield Foundation , about the organization's successes and challenges in the first year of operation. The Banfield Foundation was founded in 2015 by Banfield Pet Hospital (BPH) , which operates more than 950 pet clinics, mostly located in PetSmart stores across the country.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
OCTOBER 11, 2016
The technology to donate online was launched in the late 1990’s and through a process of trial and error NGOs have slowly been able to build donor’s confidence in the technology and grow their online donor database. Today online donations make up an average of 7-10% of an NGO’s annual budget and online giving continues to grow – and will continue grow – every year.
The Agitator
OCTOBER 11, 2016
“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Ring! Telemarketing Mysteries and Case Studies two years ago. Two years later both Tom and I revisited the subject of telemarketing in Telefundraising Reveals the Pulse and Hanging Up on Your Donors. Both pieces outlined why telemarketing is so important.
Fundraising Coach
OCTOBER 16, 2016
Major gift fundraising can be a wonderful experience for donors and for the nonprofit. The results are great - both for donors and for the nonprofits. But an unseemly truth about major gift fundraising is: it's hard. There are times of long, disciplined waiting. I recently talked to Bill Littlejohn about leading fundraising efforts. He said that fundraising plans seem to go wrong immediately after we start them.
Kivi's Nonprofit Communications Blog
OCTOBER 6, 2016
Want your supporters to pay more attention to deadlines? Use one of these email subject lines: a race to the finish. across the finish line. almost over. are you in? are you missing out? can we count on you? can you make it by midnight. can’t be short. can’t wait. coming up short. days left. deadline. did you forget? did you miss this? don’t forget. don’t miss. ending soon. ends today. ends tonight. falling short. final call. final chance. final day(s). final reminder. help us finish strong. hou
Selfish Giving
OCTOBER 11, 2016
Big Lots Charity Pinup for the 2016 Program. Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. Last fall, Big Lots mobilized its nearly 1,500 stores and raised $2.2 million!
Pam Moore
OCTOBER 3, 2016
It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers.
Nonprofit Tech for Good
OCTOBER 23, 2016
Twitter Moments as defined by Twitter are curated tweets collected into a story. First launched in October 2015 in partnership with a select few media partners, as of September 29 all Twitter users can now create Moments. For nonprofits active on Twitter, Moments are new way to showcase the best tweets about your event or campaign. Moments are meant predominately for live reporting and mobile consumption.
The Agitator
OCTOBER 17, 2016
For much of the year, fundraisers can at least pretend to ourselves that our cause or charity is the the only game in town (of course our donors know better). We can delude ourselves into thinking … This email, this letter, this video, this Facebook post, this text message will be the highlight of my donor’s day … Nothing else is going on … It will be the only such message they’ll receive on the day … They can’t miss it … It will really stand out &
Mission Minded
OCTOBER 5, 2016
Recently one of our clients, the executive director of a large membership organization, asked an important question: How do I conduct video conference calls from my home-office in a way that will reflect the brand of our organization and the authority of my position? This is a question most of us will face at one […]. The post How to Maintain Your Brand in a Video Conference Call appeared first on Mission Minded.
Kivi's Nonprofit Communications Blog
OCTOBER 13, 2016
The Presidential election has become — quite unfortunately — a daily case study in crisis communications. Nearly every day this fall — and sometimes more than once a day — one or both of the major candidates has been forced to respond to a crisis, whether it’s negative news about his or her past with the release of damning audio or leaked emails, or through his or her own missteps.
Getting Attention
OCTOBER 26, 2016
We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond).
Pam Moore
OCTOBER 6, 2016
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. It can even help generate leads, speed up the sales cycle and increase sales.
Nonprofit Tech for Good
OCTOBER 9, 2016
According to Facebook , organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly, or quarterly average organic reach.
The Agitator
OCTOBER 5, 2016
A few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off. Without question, a key reason the Boomer generation had so much cultural impact (and some political) in the 60s and 70s was its sheer numbers relative to the rest of the population.
Ann Green
OCTOBER 19, 2016
If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Your donors are busy and may put your letter aside to handle later, and then never get to it. Or, they may not see your fundraising email in their ever growing inbox. While some donors will respond to the first appeal, most are going to need a few reminders.
Kivi's Nonprofit Communications Blog
OCTOBER 20, 2016
Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. And some have no CLUE how they got on your email list! If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Think of it this way, if you’re at a party with coworkers or friends, would you approach each conversation the exact same way?
Getting Attention
OCTOBER 4, 2016
Register Now: Thursday, October 6 at 1pm EDT. Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers. They’ll develop confidence and skills while you’ll get more of the donations and donor loyalty you seek—without additional budget or hires. Bonus: They’ll connect your organization with their personal networks—many of whom you’d never reach otherwise.
iMarketSmart
OCTOBER 26, 2016
No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise. Think about this: Only 4% of dissatisfied customers actually voice their complaints. That means 96% are hidden, ensuring that you’ll never have a chance to make things right.
Nonprofit Tech for Good
OCTOBER 22, 2016
An Instagram Photo and Video Essay. by Heather Mansfield. For many years I’ve wanted to visit the Hague, Netherlands. Known as the International City of Peace and Justice, there are more than 160 NGOs in Den Haag working to make the world a better place. I was in the Netherlands for the International Fundraising Congress and without a scheduled agenda and only the hope of meeting some NGOs staff, I took the train down from Amsterdam and wandered the streets with a smartphone in hand and
The Agitator
OCTOBER 3, 2016
I can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link! So I’m thrilled with this excellent piece by Colin Bickley — Can Telefundraising Survive the Cellphone Age? — published in NonProfitPRO. Colin is properly balanced in his analysis, covering the growing hurdles that telefundraising faces — chiefly, cellphones, compliance issues, and changing consumer attitudes associated with intrusive communica
Ann Green
OCTOBER 5, 2016
Have you been to a party and ended up stuck in a conversation with someone who talks too much about herself or brags about all the wonderful things he’s done? You roll your eyes in frustration and plan your escape to the drinks table. Imagine your donors having the same reaction when all your communications sound like one big bragfest that have nothing to do with them.
Kivi's Nonprofit Communications Blog
OCTOBER 25, 2016
If you’re totally new to the Instagram scene and are looking to gain quick momentum early on, one way of going about it is to tie your launch to an event or fundraiser. Boys’ Club of New York did just that with a soft launch leading up to its fall fundraiser, during which guests were asked to provide even more exposure for the page by using a specific hashtag.
Mission Minded
OCTOBER 20, 2016
If you know what makes your school special, but struggle to put it into words, you’re not alone. Maybe it’s easy for you, but you notice that none of your colleagues describe your school in quite the same way as you do. When everyone describes your school in whatever haphazard way strikes them in the […]. The post How Two Schools Increased Applications and Yield Through Branding appeared first on Mission Minded.
Getting Attention
OCTOBER 27, 2016
Guest blogger Maureen Wallbeoff, Vice President at Firefly Partners , brings a people-focused, collaborative influence to the Firefly team and clients. . If the title of this blog post resonates with you, you have lots of company. . In fact, most nonprofit organizations have a degree of dissatisfaction with their online engagement tools – primarily because there is no perfect platform.
Care2
OCTOBER 25, 2016
Facebook just launched a way for your nonprofit to raise money directly on the social network platform: Facebook Fundraising. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is right for your organization at all?
The Agitator
OCTOBER 4, 2016
I had just read Tom’s Telefundraising Reveals The Pulse containing Colin Bickley’s terrific analysis of the state of telefundraising, and some very helpful comments from Agitator readers, when up popped this headline in my news feed: Stanford Hangs Up on Telemarketing—Will Others Follow? In a Chronicle of Philanthropy piece, writer Timothy Sandoval reports on Stanford University’s decision to abandon its annual giving phone-athon employing student callers.
NonProfit Hub
OCTOBER 26, 2016
Maintaining a blog is like running a marathon. You can’t just do it on a whim—you have to be in it for the long run, otherwise you won’t be rewarded. So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. Your blog is going to have an awfully hard time being exceptional if its content is a flop.
Kivi's Nonprofit Communications Blog
OCTOBER 27, 2016
A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. Unlike reported news stories, op-eds are opinion pieces that are written by those who aren’t on the staff of a newspaper, magazine or website. They offer outside voices the opportunity to express opinions and share ideas in their own words.
EveryAction
OCTOBER 31, 2016
Happy Halloween from all of us at EveryAction! Each year, our staff marks the occasion by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and the start of end-of-year fundraising push with some fun. Tweet us your favorite nonprofit costumes at @EveryActionHQ - you could win some ghoulishly great gear!
iMarketSmart
OCTOBER 21, 2016
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” But, don’t be fooled by stereotypes. Interestingly, private companies have learned that the most successful salespeople are not the extroverts or the introverts. Rather, they are the ambiverts (those personalities that reflect a balance of extrovert and introvert features) that succeed most in sales.
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