Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise.

Marketing 163

Marketing Marketing Foundations Technology 163

Selfish Giving

JULY 25, 2018

Just about every day someone asks for my opinion on something related to corporate partnerships. Frankly, I expend most of my breath debunking myths about partnership practices! My best responses include lots of facts and figures to support my position. But, honestly, good research is hard to come by. That’s one reason I’m so excited about a new report from For Momentum , an Atlanta-based agency that specializes in building strategic cause alliances.

Public and Nonprofit Management 133

Public and Nonprofit Management Marketing Marketing Retail 133

EveryAction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

Fundraising 107

Fundraising Fundraising Nonprofits Foundations 107

Nonprofit Tech for Good

JULY 27, 2018

According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. 48% say they are somewhat likely. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream for nonprofits, Facebook has sticking power.

Fundraising 95

Fundraising Fundraising Technology Nonprofits 95

The Agitator

JULY 9, 2018

Nonprofits need to exist as long as their issue exists. Most deal with long-term problems. Thus, they need to exist in the long-term. That’s why we preach retention above almost all other things – the donors you have are the ones who will sustain you. As a fundraising professional, it’s your responsibility to think about –and act– in support of the long-term.

Retention 77

Retention Management Nonprofit Leadership Values 77

Mission Minded

JULY 18, 2018

You may get pushback from some of your colleagues when you ask them to take up the discipline of strategic storytelling. At Mission Minded we counsel our clients to craft, tell and retell stories as a way of inspiring belief in the value and impact of their work. We have a formula for it that […]. The post Are Stories Authentic If You Memorize Them?

Values 75

Values Communication Nonprofits 75

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another? Standing out in a crowd of noise, confusion, spammers and fake bots online is a challenge.

Values 139

Values Marketing Marketing Production 139

Fundraising Coach

JULY 9, 2018

Last week, I sent my Fundraising Kick subscribers a couple ideas on how to make the most of the different pace of the summer. Although Kicks are written for nonprofit CEO's, I thought this might be helpful to a larger group of people as well. Happy New (fiscal) Year, Kickers! For many nonprofits, July 1 is the new fiscal year. And with Canada Day being yesterday and the 4th of July being Wednesday, here in North America this is a week many take as a vacation.

Fundraising 68

Fundraising Fundraising Nonprofits 68

The Nerdy NonProfit

JULY 18, 2018

Recently I had the opportunity to sit down with Steve Boland of Next in Nonprofits to discuss WordPress. I loved this topic because the landscape of website CMS’ is quite confusing, but WordPress can be a great choice for most nonprofits, regardless of size or budget. A few of the topics we touched on include: Custom vs. Theme vs. Divi. Vetting plug-ins.

Nonprofits 52

Nonprofits Technology 52

The Agitator

JULY 31, 2018

Today I’ll avoid a detailed foray into important topics like donor identity, commitment and segmentation and instead focus on the simple, human concept of gratitude. With this question: “Why do so many nonprofits fail at the most basic task of saying “Thank You” to their donors?”. Over and over The Agitator has railed about the importance of the Thank You.

Retention 63

Retention Psychology Universities Food 63

Mission Minded

JULY 11, 2018

Summer brings the quiet of an empty campus and the focus you need to get through your backlog of emails and articles. Not only is this a time for productivity, it’s also the perfect opportunity to learn something new to help you communicate even more effectively at your school. Why not join the Mission Minded […]. The post Learn Something New, Even Though School is Out appeared first on Mission Minded.

Production 64

Production Communication Marketing Marketing 64

Pam Moore

JULY 18, 2018

A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?

Marketing 96

Marketing Marketing Technology Foundations 96

Selfish Giving

JULY 18, 2018

As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers! Partnership notes. ??Did World Cup sponsors score nil goals on purpose ? Marketing your cause ?? ??Pedigree’s content marketing has gone to the dogs.

Food 100

Food Management Marketing Marketing 100

Fundraising Coach

JULY 22, 2018

Steven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the "incomplete story.". You see, when I write fundraising letters , my first reaction is to tell the prospect what a good job my nonprofit is doing. We really have things under control.

Fundraising 65

Fundraising Fundraising Nonprofits 65

Kivi's Nonprofit Communications Blog

JULY 24, 2018

Don’t you just love it when you spend a meeting coming up with ideas, and then NONE of them go anywhere? Brainstorming is seriously over-rated — when you do it wrong, which is most of the time! Beth Kanter shares her tips here on how to do brainstorming right. As Beth points out, asking the right question or framing the problem that you are brainstorming about is essential to your success.

Communication 56

Communication Nonprofits Production 56

The Agitator

JULY 22, 2018

Among the many skills attributed to Steve Jobs was his ability to create a “reality distortion field”—a mental force he created to persuade himself and others to believe almost anything. Colleagues from early days note it was this skill that enabled Jobs and his team to develop the original Macintosh computer and deliver the software in the unheard-of period of just 10 months.

Fundraising 53

Fundraising Fundraising Retention Production 53

Mission Minded

JULY 26, 2018

My colleague Jennie recently wrote a blog post in which she highlighted the importance of sharing stories. In it she shared her own story of wondering whether she was really ready to climb Mt. Kilamanjaro. A wild race through Heathrow airport, just in time to make her flight, not only got her to her destination; it […]. The post Are Your Stories Flat or Fantastic?

Nonprofits 53

Nonprofits 53

Pam Moore

JULY 18, 2018

A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?

Marketing 60

Marketing Marketing Technology Foundations 60

Selfish Giving

JULY 11, 2018

I love holidays because cause marketing campaigns tend to be clustered around them. Last week's holiday, Independence Day , was no exception. My favorite campaign last week? A hashtag campaign from Keep American Beautiful (KAB) and Fishbrain. The latter bills itself as the most popular mobile app for people who love fishing. They have four million users!

Food 100

Food Fundraising Fundraising Activism 100

Fundraising Coach

JULY 22, 2018

Steven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the “incomplete story.” You see, when I write fundraising letters , my first reaction is to tell the prospect what a good job my nonprofit is doing. We really have things under control.

Fundraising 52

Fundraising Fundraising Nonprofits 52

Ann Green

JULY 26, 2018

It’s hard to believe we’re more than halfway through 2018. It doesn’t seem like that long ago I wrote this post – How to Do Better in 2018. I hope your fundraising and communications are going well so far this year. Are they going well? Are you even paying attention to how things are going? Let’s revisit that post from the beginning of the year.

Retention 49

Retention Communication Fundraising Fundraising 49

iMarketSmart

JULY 23, 2018

We’re getting pretty good at marketing rollover IRAs here at MarketSmart. Here are some of the things we’ve learned as we’ve crafted a value proposition that generates massive amounts of money for good causes. NOTE: If you haven’t cracked the code on seriously turning up the dial with your rollover IRA marketing, maybe it’s time you contacted us ?

Fundraising 49

Fundraising Fundraising Values Marketing 49

The Agitator

JULY 14, 2018

We know that trust in nonprofits is waning. You can see it in the Edelman Trust Barometer that we talked about in February, along with the reasons why trust is important to fundraising. And last week, the Charity Commission in the UK came out with similar results , showing a drop in trust for UK charities. Unfortunately, the Commission’s report shrouds legitimate concerns about the levels of trust in nonprofits with poor methods, hyperbolic headlines, and hidden agendas.

Civil Society 49

Civil Society Governance Health Fundraising 49

Kivi's Nonprofit Communications Blog

JULY 12, 2018

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means that you need to decide when you will STOP emailing and snail mailing people and remove them from your active lists.

Marketing 49

Marketing Marketing Communication Activism 49

Selfish Giving

JULY 4, 2018

Happy Fourth of July ! Because of the holiday I'm publishing an abbreviated newsletter this week. I'll be back next week with a full newsletter. But as I'm in London the following week, you may see another abbreviated newsletter on Wednesday, July 18th. Try to be patient with me. ?? Partnership notes ?? ????These are America's most patriotic brands.

Food 100

Food Associations Management Nonprofits 100

NonProfit Hub

JULY 6, 2018

Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules.

Values 54

Values Culture Nonprofits Recruitment 54

EveryAction

JULY 18, 2018

Non-partisan civic engagement efforts are so important to the health of our democracy, but how do you protect your canvassers from the record-breaking summer heat? Here are five tips for keeping you and your canvassers safe while they're engaging voters and knocking doors. 1. Stay hydrated. Make sure that you and your canvassers have access to plenty of cold water.

Medical 46

Medical Health Education Education 46

iMarketSmart

JULY 25, 2018

Sometimes people ask us why we don’t allow donors to be anonymous when taking donor surveys. I guess they actually believe donors want to be anonymous. I think that’s probably because they (the fundraisers) might prefer to be anonymous. But their preferences have nothing to do with the donors’ Trust me on this. Your donors want you to know them individually.

Fundraising 45

Fundraising Fundraising Philanthropy 45

The Agitator

JULY 8, 2018

“Never, ever, think about something else when you should be thinking about the power of incentives.”. — Charlie Munger, investor, author, philanthropist and Warren Buffet’s irreverent partner at Berhshire Hathaway. In my post on the future of “full service” agencies I urged that we all give serious thought to re-directing the financial incentives to reward innovation, growth and value.

Energy 49

Energy Values Management Fundraising 49

Kivi's Nonprofit Communications Blog

JULY 26, 2018

One way to earn better coverage is to get out of the office and meet reporters face to face. Flickr Creative Commons photo by Per Egevad. If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. But if you have been disappointed with the results of your releases, it might be time to try a different approach: getting your top leader out of the office and in front of the journalists you’re c

Communication 47

Communication Foundations Values Marketing 47

Fundraising Report Card

JULY 31, 2018

It may be disappointing, but one of the best outcomes you can arrive at after analyzing your organization's data is to realize that you need to measure a different set of metrics. The post 2 Outcomes You Should Arrive at after Analyzing Your Fundraising Data appeared first on Fundraising Report Card.

Fundraising 40

Fundraising Fundraising Culture 40

NonProfit Hub

JULY 27, 2018

Here’s a hard truth: at some point, if it hasn’t happened already, a potential donor will tell you “no” when you ask for money. It stings, but it’s a normal part of life in the nonprofit sector. And while this may feel like the end of the world at first, with the right attitude , you can turn that rejection into a positive learning experience. First thing’s first, it’s important to identify the different types of “no”—sometimes not all hope is lost.

Construction 50

Construction Nonprofits Retention 50

EveryAction

JULY 12, 2018

We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year , and we're so excited to be headed down South to the Big Easy! Considering our team is obsessed with all that is NOLA, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for the Netroots Nation 2018 Conference.

Food 41

Food Governance Culture Marketing 41

iMarketSmart

JULY 11, 2018

In my last post, I tore up the concept of the disappearing donor. I proclaimed that donors are not disappearing. Rather, our sector’s fundraising practices are driving donors to avoid our communications because most nonprofits fail to understand and provide value. Instead, too many listen to vendors, suppliers, and so-called experts in the field who are driven by their own self-interests— leading the sector to march further downward on the declivity.

Values 45

Values Nonprofit Organizations Nonprofit Organizations Collaborations 45

The Agitator

JULY 2, 2018

From Make to Stick by the Heath brothers: “Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline. Once you understand that fact, you can make any decision about this company`s future as well as I can.”. “Here`s an example,” he continues.

Marketing 49

Marketing Marketing Nonprofit Management Management 49

Kivi's Nonprofit Communications Blog

JULY 17, 2018

Last week, in Part I of this post , I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?” In Part I, I talked about ways to approach this question with your email list. . Today, let’s talk about communicating via print.

Retention 45

Retention Energy Communication Marketing 45

Fundraising Report Card

JULY 25, 2018

Zach and Tim answer questions about handling negative metrics, what the one monthly or weekly metric every fundraiser should monitor is, and benchmarking in tribute donations. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Click here to listen on YouTube! Topic Timestamps TJ from Indianapolis, Indiana … Continue reading "Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (Season 2, Episode 4)"

Fundraising 40

Fundraising Fundraising 40