Selfish Giving

SEPTEMBER 19, 2018

Surprise, surprise. Recent research confirms that companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp. That's why every nonprofit should be targeting a company's employees and customers - and not limiting themselves to the company's checkbook.

Retail 100

Retail Children Collaborations Food 100

EveryAction

SEPTEMBER 21, 2018

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming. When you’re managing an understaffed development team, you’re always rearranging your to-do list.

Energy 83

Energy Collaborations Management Leadership 83

Nonprofit Tech for Good

SEPTEMBER 15, 2018

The 2018 Global Trends in Giving Report is based on the survey results of 6,057 donors worldwide and available for download in four languages – English , español , français , and português. Sponsored by the Public Interest Registry and produced by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online technology effects giving.

Technology 77

Technology Nonprofits Fundraising Fundraising 77

Kivi's Nonprofit Communications Blog

SEPTEMBER 17, 2018

Nick Houser. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Nick Houser has eight years’ experience writing, including time as a copywriter, online news reporter, sports columnist and now marketing and communications manager with the

Communication 65

Communication Public and Nonprofit Management Nonprofits Energy 65

NonProfit Hub

SEPTEMBER 17, 2018

Hurricane Florence finally made landfall over the weekend, ravaging the Atlantic coast with devastating winds and torrential rain. Mandatory evacuation orders were enforced in several coastal cities. And as coverage of people fleeing their homes comes on our televisions and computer screens, those of us not affected by the storm may be feeling helpless and eager.

Disaster Relief 67

Disaster Relief Nonprofit governance and management Governance Production 67

iMarketSmart

SEPTEMBER 20, 2018

Here are 8 reasons why you might want to read my new book: Engagement Fundraising. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. To better understand fundraising from the major donor perspective. To become aware of an unconventional (but common sense based) approach to fundraising. To avoid the common pitfalls of traditional fundraising tactics/strategies/advice.

Fundraising 40

Fundraising Fundraising Leadership Technology 40

Fundraising Report Card

SEPTEMBER 19, 2018

Zach and Tim discuss the Pearson Family Members Foundation vs. The University of Chicago lawsuit and when you should turn down a major gift. Read this blog post for additional context for this episode: [link] Click here to listen on YouTube! Topic Timestamps Introduction [00:00] Lawsuits! [00:34] Pearson Family Members Foundation vs. The University of … Continue reading "Do You Really Want Every Donation?

Universities 40

Universities Foundations Fundraising Fundraising 40

NonProfit Hub

SEPTEMBER 21, 2018

When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. You must appeal to an audience that consists of young people who barely know how to address a letter, older people who are unfamiliar with WiFi and still clinging to their 2007 flip-phones and everyone in between. The solution? Knowing how to balance new and traditional media.

Advertising 57

Advertising Marketing Marketing Communication 57

Care2

SEPTEMBER 19, 2018

Fundraising can be challenging for any nonprofit, but it’s the backbone of any healthy organization. The causes your nonprofit advocates for should be shared with the world and deserve to be supported by your community. So do what you can to help them help you! Implementing some small tips will help solve the 5 greatest challenges nonprofit organizations face with processing donations.

Nonprofit Organizations 39

Nonprofit Organizations Nonprofit Organizations Fundraising Fundraising 39

Nonprofit Tech for Good

SEPTEMBER 20, 2018

By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. At the start of 2018, we (the NextAfter team) set out to understand exactly what recurring giving looks like from the donor’s perspective. After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried).

Fundraising 106

Fundraising Fundraising Values Nonprofits 106

Kivi's Nonprofit Communications Blog

SEPTEMBER 20, 2018

We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you. About 50 people participated in each poll.

Nonprofits 57

Nonprofits Activism Management Communication 57

NonProfit Hub

SEPTEMBER 19, 2018

Nonprofits are always striving to do more—raise more money, donate more items, impact more lives. Often times our desire to do more is stifled by our limited capacity. After all, we can’t save the world by ourselves. That’s where collaboration comes in. Nonprofit collaboration can take a number of forms, and there isn’t one right way to do it.

Collaborations 56

Collaborations Nonprofits Marketing Marketing 56

Ann Green

SEPTEMBER 17, 2018

Many of you may be working on your year-end appeal, which is great, but have you given any thought to how you’ll thank your donors? Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last minute to-do item and it shows. Thanking your donors is something you need to take seriously.

Retention 68

Retention Homelessness Children Communication 68

Kivi's Nonprofit Communications Blog

SEPTEMBER 19, 2018

Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Commun

Management 51

Management Marketing Marketing Communication 51

Kivi's Nonprofit Communications Blog

SEPTEMBER 21, 2018

Venkman’s. Atlanta, GA. It’s almost the weekend! Let’s wind down with some of the finest articles, posts, tips, and more from around the world of marketing and fundraising. We’ve got lots of stuff for you fundraisers out there as well as Facebook Live tips, the latest data on marketing, and how to fire someone (eek!). It’s time for Mixed Links… Find out How to Get More Engagement With Facebook Live.

Communication 53

Communication Nonprofits Technology Retention 53