Nonprofit Marketing Guide
AUGUST 4, 2021
Rachel D’Souza-Siebert. Guest Post by Rachel D’Souza-Siebert, MPPA. Early in my nonprofit career, I learned that the job of a fundraising professional was securing resources to achieve a financial goal that would serve my employer. I had a responsibility to use whatever was at my disposal to build (less than) transformational relationships with donors.
NonProfit PRO
AUGUST 3, 2021
NonProfit PRO would like to recognize all the tireless effort that the best and brightest nonprofit employees and board members have devoted toward nonprofit missions. We are now accepting nominations for our annual Nonprofit Professional of the Year Awards.
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Ann Green
AUGUST 4, 2021
Thanking your donors is just as important, if not more important than fundraising. Yet many organizations spend a lot of time putting together a fundraising campaign and treat thanking their donors as an afterthought. We’re still in a time of uncertainty. Charitable giving has gone down over the last 20 years. The Vanishing American Donor While people were generous last year during the height of the pandemic, it’s hard to know how long that will last.
Bloomerang
AUGUST 3, 2021
Turn New Supporters Into Strong Supporters. First impressions are important. A donor’s first experience with your organization should be a good one as it can be the difference between turning them into a repeat supporter or someone who gives once and never again. . Studies show that donor retention is one of the best ways to boost your nonprofit’s bottom line because it’s easier to satisfy a supporter who has already given and who is already interested in your organization than to try to recruit
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
AUGUST 3, 2021
Every nonprofit communications director I know has way too much work to do. It’s the nature of comms work (so many ideas, so many channels, etc.) and the nature of nonprofit work, where we often think we have to do everything for everyone right away. But we can’t do it all at once. We have to make decisions and prioritize based on the capacity we have available.
NonProfit PRO
AUGUST 5, 2021
GameStop made headlines around the world this year. You might be wondering, as a nonprofit professional, what this has to do with the industry. What you’ll soon discover is that a nonprofit crash is in the making. Moreover, leaders in the social good sector who believe “it can’t happen here” are mistaken.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bloomerang
AUGUST 5, 2021
On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails. Additionally, information you may have been able to glean up to this point in time—a user’s location or other online activity—will be hidden from you.
Nonprofit Marketing Guide
AUGUST 2, 2021
Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: The Annual All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.
NonProfit PRO
AUGUST 3, 2021
As the executive director of a nonprofit, I’ve seen firsthand the devastating effects the pandemic had on organizations like ours and philanthropic efforts in general. Recovering from our own internal setbacks while focusing on the acute needs of those we serve, my peers and I are now taking stock of lessons learned and reexamining how to move forward collectively.
Nonprofit Tech for Good
AUGUST 1, 2021
By Corey Blake , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Selfish Giving
AUGUST 4, 2021
This article in Event Marketer specifically talks about the post-pandemic landscape for sports sponsorships , but it could be easily be applied to nonprofit event sponsorships. Let me paraphrase. 1. You now have an at-home audience you need to appeal to. If you opt for hybrid events, you have to find ways to deliver the event experience to couch supporters.
Nonprofit Marketing Guide
AUGUST 5, 2021
During our Master Class on the seven different styles of nonprofit writing , we talk a bit about editing too, and knowing ourselves as writers. As we close the workshop, I asked participants to pick one of the six quotes about editing as their own personal mantra to remember as they write and edit at work. We’ve done this workshop a few times and three of them are standout favorites, so I thought you might like them too.
NonProfit PRO
AUGUST 2, 2021
As someone who’s been working with and on monthly donor programs for almost 30 years now, the order of operations comes up a lot. It often creates a pause or a stop in the growth of monthly donors. Of course, we’re only human and, as fundraisers, we often tend to focus — and agonize — about things that are least important. But they’re easier. They make us feel we’re more in control.
Bloomerang
AUGUST 4, 2021
This is part two of a three-part series. You can read part one here. Stay tuned for part three! . Now that you’ve prepared for your search, it’s time to dive into the search and selection process. The search: Cast a big net. By casting a big net in your search, you dramatically increase your chances of finding the best possible match. To get a deep and diverse talent pool, we recommend beginning by building a list of credible lead sources.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Candid
AUGUST 6, 2021
The Ford , Skoll , and Compton foundations have announced the launch of a donor collaborative to help strengthen the impact of moving image storytelling. Seeded with more than $8 million in commitments from the three foundations, the International Resource for Impact and Storytelling (IRIS) aims to raise and deploy up to $30 million in support of communities worldwide — including in Latin America, the Middle East, Africa, and South Asia — that are reclaiming narratives by advancing climate solut
Nonprofit Marketing Guide
AUGUST 6, 2021
Bow & Arrow, Auburn, AL. How is everyone holding up out there? Take a deep breath. Then take a look at the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have tips from Love Island, a storytelling welcome series, hashtag help, and more. It’s time for Mixed Links… Peter Panepento tells you where to begin in Hook Your Readers From the Start.
NonProfit PRO
AUGUST 6, 2021
The conventional wisdom in today’s health insurance marketplace holds that nonprofits should not consider a self-funded health insurance model because cash flow concerns make such a plan too risky. This notion is false, and it has been perpetuated for years by both the insurance carriers and the broker community.
Blue Avocado
AUGUST 2, 2021
The topic of functional expenses has garnered attention at nonprofit board meetings over the past year. Many nonprofits feel pressure from foundation and government funding sources to maintain a certain level of program expenses as a percentage of total expenses (for example, greater than 75%). This metric has always been a matter of debate. Nonprofits […].
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Foundation Group
AUGUST 2, 2021
The post What Is a Fiscal Sponsor? appeared first on Foundation Group®.
Mission Minded
AUGUST 3, 2021
Learn what “Wheel of Fortune” can teach you about your organization's brand and how it can become an original and identifiable voice at the table. The post What Wheel of Fortune Can Teach You About Your Brand appeared first on Mission Minded.
NonProfit PRO
AUGUST 4, 2021
Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both.
The Volunteer Hub
AUGUST 1, 2021
The Importance of Volunteers. “The value that volunteers provide our organization is tremendous. We could not achieve our goals and provide the support we do to the community without our volunteer’s commitment to the cause,” said Mary Bachman, Director of Volunteer Resources, Catholic Charities of St. Paul and Minneapolis. “I don’t know how to put into words how important volunteers are to our mission!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Elevation
AUGUST 5, 2021
Confusion frequently arises about how to structure and design microsites versus parent websites. A microsite is an individual webpage or group of webpages that are used to support, enhance, or supplement your primary, or parent, nonprofit website. The main difference between a microsite and a parent site is the microsite's focus on a single, narrow topic or theme compared to the broader scope of your parent site.
NonProfit Hub
AUGUST 3, 2021
Vacation requests, fewer conference invites, sporadic emails—summer tends to be a lighter season for the nonprofit sector. For many people, summer is a chance to slow down and recharge, meaning that the work might slow down, too. This year in particular, HubSpot found that employees across various sectors are starting to unplug and take long-awaited vacations as places start to reopen, leading to an even bigger summer slump.
NonProfit PRO
AUGUST 6, 2021
In the chaos of the 2020 pandemic, many individuals in the nonprofit arena have experienced downsizing, rightsizing and organizational employment reevaluations. As the tide of uncertainty moved in a variety of directions, organizations lost valuable employees, including executive directors. As we move into the fall of 2021, many organizations have determined to organizationally regroup and begin to look for new employees plus leadership.
Women's Non Profit Alliance
AUGUST 5, 2021
Recently, one of our board members quoted this statement from AW Tozer: “Every man must choose his world.” In that particular board meeting, we were deliberating over different options that would allow us to serve our targeted audience better. With so many good options out there – our first step was to define our calling more clearly so we could make the right choices for those we feel most called to serve.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Non Profitvote
AUGUST 1, 2021
While most people think of August as the last throes of summer before school and business hours return to normal, those in the civic participation space know that three of the biggest moments in our country’s trajectory towards a more inclusive democracy happened this month: The Voting Rights Act of 1965 , which outlawed racial discrimination in voting, became law in August.
Lets Talk Nonprofit
AUGUST 4, 2021
Trout, like donors, spend their days filtering information. Fish are always alert, looking above and below the surface, watching what passes by in the river. In fact, I imagine that a trout's thought process looks like this: Not food. Not food. Not food. Hooray! That looks like food! So, when an angler casts a line - and the trout thinks that might be food - the angler has successfully attracted the fish's attention.
NonProfit PRO
AUGUST 4, 2021
Currently, Kim Goldsmith-N'Diaye, director of development at Médecins Sans Frontières/Doctors Without Borders in the U.S., leads all of the fundraising at MSF, including mid-level gifts, major gifts, planned gifts, corporate gifts and foundation gifts. In an exclusive interview with NonProfit PRO, Goldsmith-N'Diaye shared more about MSF’s donor retention efforts, gave an overview of its communications strategy, explained why its monthly giving program is so critical and much more.
NonProfit Hub
AUGUST 3, 2021
Vacation requests, fewer conference invites, sporadic emails—summer tends to be a lighter season for the nonprofit sector. For many people, summer is a chance to slow down and recharge, meaning that the work might slow down, too. This year in particular, HubSpot found that employees across various sectors are starting to unplug and take long-awaited vacations as places start to reopen, leading to an even bigger summer slump.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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