Selfish Giving

MAY 23, 2017

Today on CauseTalk Radio , Megan and I talk to Alison McArthur , Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program. Whirlpool is fighting against education inequality by installing washers and dryers in schools to remove this barrier to attendance, and give students the confidence they need and deserve to get through class each day.

Children 174

Children Education Education 174

Pam Moore

MAY 22, 2017

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.

Marketing 167

Marketing Marketing Production 167

iMarketSmart

MAY 24, 2017

Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s. One of my best friends died last year at 54. I am 47. I think the fundraising sector needs to change, now! I don’t have time to wait. Today could be my last day.

Technology 70

Technology Retention Production Non-Profits 70

Ann Green

MAY 24, 2017

Do you think you’re doing a good job of thanking your donors? Think hard about this, because there’s a good chance you’re not. You may have every intention to, but thanking donors often takes a back seat to fundraising when you should spend equal time doing both. This is why you need a thank you plan. You probably have a fundraising plan and maybe a donor relations plan, but a specific thank you plan is just as important.

Non-Profits 68

Non-Profits Retention Food Communication 68

Fundraising Coach

MAY 25, 2017

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking corporate gifts? Don't be "that" guy At one point in the conversation, one of the panel shared his pet peeve: nonprofits who don't do any research before asking.

Philanthropy 65

Philanthropy Collaborations Food Children 65

Kivi's Nonprofit Communications Blog

MAY 25, 2017

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway. Repurposing content makes sense, and it works! I like simple rules. So I created five of them to help guide your repurposing strategy.

Communication 61

Communication Fundraising Fundraising Management 61

Mission Minded

MAY 23, 2017

Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact.

Activism 60

Activism Values Foundations Nonprofit Organizations 60

NonProfit Hub

MAY 24, 2017

Finding grants for your nonprofit organization is a lot like shopping for a pair of jeans. They come in all shapes and sizes, require some self-reflection and can be an incredibly time-consuming process. And maybe it’s not your favorite thing to do. Plenty of resources exist to find that perfect grant for your organization that has the style, flexibility and price tag you need – or maybe that’s the jeans.

Nonprofit Organizations 58

Nonprofit Organizations Nonprofit Organizations Foundations Education 58

Kivi's Nonprofit Communications Blog

MAY 22, 2017

Stacy Harbaugh. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Stacy Harbaugh is the Communications Director for Midwest Environmental Advocates, a Madison, WI-based public interest environmental law center.

Communication 59

Communication Sociology Environmental Law 59

iMarketSmart

MAY 22, 2017

The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are responsible for: Meeting sales/revenue and profitability targets. Planning and budgeting. Hiring and firing. Training and coaching. Analyzing and evaluating people and data. Setting goals for others. Leading and motivating.

Management 45

Management Fundraising Fundraising Nonprofits 45

The Agitator

MAY 25, 2017

Our subject line today is the model of perfection … according to online marketing firm Marketo. Why? It’s clear and direct … not clever. ‘Unclear subject lines’ is the first of eight biggest email mistakes marketers make according to Marketo in this white paper. They cite a case study reporting that clear subject lines received 541% more clicks than clever ones.

Marketing 55

Marketing Marketing Fundraising Fundraising 55

NonProfit Hub

MAY 23, 2017

From improving literacy to helping communities recover after natural disasters, nonprofits take on vital roles to do good in the world. There are currently over 1.5 million nonprofits registered in the United States, which includes private foundations, public charities, chambers of commerce and civic leagues. These nonprofit organizations each have a unique and powerful mission to serve their community and the world at large.

Collaborations 47

Collaborations Nonprofits Education Education 47

Getting Attention

MAY 24, 2017

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities.

Participation and motivation 40

Participation and motivation Values Communication Marketing 40

Pam Moore

MAY 21, 2017

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the last minute to figure out how to utilize social media as a component of your launch.

Production 167

Production Marketing Marketing Entrepreneurship 167

The Agitator

MAY 22, 2017

I’m thinking about this recent article in NonProfitPRO — Does the Nonprofit Industry Have an Employment Problem? — by Tracy Vanderneck. Tracy cites two reports, one a cross-industry study and one focused on nonprofits , which converge on the exact same number regarding average annual employee turn over. It appears that nonprofits hold onto staff at the same rate as other sectors.

Nonprofits 49

Nonprofits Nonprofit Management Management Fundraising 49

NonProfit Hub

MAY 25, 2017

Social media has become something of a cultural touchstone: grandmas and toddlers alike engage in some form of social media on a regular basis. And while social media has done wonders to connect people from across the globe, it has also made us a little complacent. We tend to think social media can take care of all of our essential marketing and communication, and that simply isn’t true.

Marketing 45

Marketing Marketing Recruitment Culture 45

Getting Attention

MAY 24, 2017

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities.

Participation and motivation 40

Participation and motivation Values Communication Marketing 40

Kivi's Nonprofit Communications Blog

MAY 23, 2017

Abby Jarvis. Abby Jarvis of Qgiv is back today to talk about events with a peer-to-peer fundraising component and how to get your supporters to fundraise for you. ~ Kristina. Guest Post by Abby Jarvis. When running an event, it’s so easy to focus on getting tons of registrants and to neglect everything else. It’s so satisfying to see registrations come pouring in!

Participation and motivation 50

Participation and motivation Fundraising Fundraising Recruitment 50

The Agitator

MAY 21, 2017

“Craver, it’s perfectly fine to believe in miracles, but let me tell you, it sure helps to organize for them.” With those words my first fundraising mentor left me with an indelible understanding that while great things can and do happen, the probability of success increases markedly with careful and meticulous planning. Which brings me to the ‘miracle’ of the ACLU’s swift, precision-like response across the nation to civil liberties threats triggered by the election and inauguration

Fundraising 56

Fundraising Fundraising Nonprofit Management Management 56

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. It could be (and often has been) videos of cats , or babies —or both. It could be a photo, a short story, an op-ed—anything. Whatever the form, there is something about viral content that is inherently attractive to viewers.

Associations 44

Associations Nonprofits Technology 44

Kivi's Nonprofit Communications Blog

MAY 26, 2017

Happy Friday! My kids just got out of school so I really need some Mixed Drinks.I mean Links… Kivi is doing a free webinar for Bloomerang, June 1st, on What a Communications Plan Should Look Like. Last week Vu Le at Nonprofit AF, posted How Donor-Centrism Perpetuates Inequity, and Why We Must Move Toward Community-Centric Fundraising. This obviously started a discussion about the merits of door-centered fundraising including these: Jeremy Hatch said Donor-Centered Fundraising Is Not The

Communication 44

Communication Nonprofits Marketing Marketing 44

NonProfit Hub

MAY 26, 2017

It’s no surprise that flocks of young people are leaving Facebook , and it isn’t particularly surprising why they’re leaving, either. With almost every parent in America (and around the world, for that matter) on Facebook, young people don’t want to give Mom and Dad another way to cramp their style. And, especially among younger Gen-Zers , many of them are refusing to sign up in the first place.

Advertising 34

Advertising Production Marketing Marketing 34

Kivi's Nonprofit Communications Blog

MAY 24, 2017

When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. But do you also prep them for what to do when the “on air” light is off or when the reporter closes the notebook? If you aren’t, you’re overlooking a crucial detail — one that can lead to some unfortunate headlines.

Law 51

Law Communication Nonprofits 51

The Agitator

MAY 24, 2017

Is there such a thing? Or just an oxymoron? I’m thinking about the first Trump budget. Here is a ‘plan’ that would rip to shreds our social safety net; our commitment to affordable, accessible health care; and our protection of the environment, food safety and much more that we expect from government. While enlarging tax breaks for the wealthiest in the nation.

Governance 45

Governance Food Health Fundraising 45