Selfish Giving

OCTOBER 11, 2016

Big Lots Charity Pinup for the 2016 Program. Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. Last fall, Big Lots mobilized its nearly 1,500 stores and raised $2.2 million!

Children 178

Children Retail Construction Health 178

Pam Moore

OCTOBER 11, 2016

Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing?

Leadership 167

Leadership Marketing Marketing Foundations 167

The Agitator

OCTOBER 11, 2016

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Ring! Telemarketing Mysteries and Case Studies two years ago. Two years later both Tom and I revisited the subject of telemarketing in Telefundraising Reveals the Pulse and Hanging Up on Your Donors. Both pieces outlined why telemarketing is so important.

Fundraising 104

Fundraising Fundraising Nonprofits Nonprofit Management 104

Nonprofit Tech for Good

OCTOBER 11, 2016

The technology to donate online was launched in the late 1990’s and through a process of trial and error NGOs have slowly been able to build donor’s confidence in the technology and grow their online donor database. Today online donations make up an average of 7-10% of an NGO’s annual budget and online giving continues to grow – and will continue grow – every year.

Fundraising 100

Fundraising Fundraising Nonprofits Technology 100

Kivi's Nonprofit Communications Blog

OCTOBER 13, 2016

The Presidential election has become — quite unfortunately — a daily case study in crisis communications. Nearly every day this fall — and sometimes more than once a day — one or both of the major candidates has been forced to respond to a crisis, whether it’s negative news about his or her past with the release of damning audio or leaked emails, or through his or her own missteps.

Public and Nonprofit Management 80

Public and Nonprofit Management Nonprofits Law Communication 80

NonProfit Hub

OCTOBER 10, 2016

Modern nonprofit fundraising is more than writing an appeal letter and waiting for donations to pour in. Of course, fundraising letters are still important and valuable tools, but donors and supporters often need more incentive to support your organization. After all, their time and finances are valuable; you need to show them how your organization values its supporters and uses donations to further your cause.

Fundraising 63

Fundraising Fundraising Production Advertising 63

The Agitator

OCTOBER 12, 2016

How many people will die, be imprisoned or tortured, sleep on the street, go without water or food, be denied (something, anything) … if you don’t RESPOND TODAY ? Most fundraisers have been brought up to stress urgency, urgency, more urgency. In the old days of printed newspapers, weekly newsmagazines and network nightly news, ‘urgency’ might actually been something reserved for special events and rare occasions.

Fundraising 91

Fundraising Fundraising Food Communication 91

Kivi's Nonprofit Communications Blog

OCTOBER 11, 2016

In a few short weeks, we will open up the 2017 Nonprofit Communications Trends Survey . But before that happens, I have to put this year’s questions together, and I need your help. Think about your own work challenges, and where having some data about what other nonprofits are doing could help you make your case. Think about those times where you wonder, “Is anyone else having this problem?

Communication 73

Communication Nonprofits 73

NonProfit Hub

OCTOBER 13, 2016

Imagine you’re standing at a bus stop. Maybe you’re checking your mobile email. Maybe you’re texting a good buddy of yours. Either way, you definitely have your phone out. You look up, and you see this: Okay, first of all, you notice an adorable kitten, staring down at you, begging you to help out. You also notice that there’s a number to text in order to donate.

Fundraising 62

Fundraising Fundraising Technology Universities 62

The Agitator

OCTOBER 13, 2016

Years ago I traveled almost constantly in my work and every Monday I’d head for the airport and return home on Friday. So, when asked what her Dad did for a living, it came as no surprise that 8 year-old Caity Craver answered: “He’s a flight attendant” What did surprise — and delight — me occurred one Monday morning as I bent down to hug Caity goodbye for the week.

Retention 87

Retention 87

Care2

OCTOBER 14, 2016

"What if your organization’s culture encouraged you, and everyone who worked there, to embrace self-care without guilt? What if you could feel the vibrancy of your organization when you stepped into the physical office or hear it in the voices of staff when they talked about what it is like to work at your organization?". These are questions you're asked in The Happy Healthy Nonprofit: Strategies for Impact without Burnout , Beth Kanter and Aliza Sherman's newest book that was just released.

Culture 60

Culture Nonprofits 60

Kivi's Nonprofit Communications Blog

OCTOBER 10, 2016

Communications directors, fundraisers, social media managers – anyone who communicates with supporters of a nonprofit – you are all eligible to participate in our Day in the Life of a Nonprofit Communicator series. We started this popular series over 3 years ago to get a glimpse into the everyday, nitty-gritty things you have to do for your job as a nonprofit communicator.

Nonprofits 71

Nonprofits Communication Management Fundraising 71

NonProfit Hub

OCTOBER 14, 2016

Incentive-based fundraising puts your donors first. When it comes time for them to give, incentives can show supporters that their donations are valued at your organization. If you’re just learning the basics of incentive-based fundraising and want some ideas on how you can incorporate it into your organization, you can check out our first guide, Incentive-Based Fundraising 101.

Fundraising 54

Fundraising Fundraising Production Non-Profits 54

Mission Minded

OCTOBER 11, 2016

I was recently invited to InspirED’s Sparkcast Podcast to chat about independent school branding, and the impact it can have on your school’s enrollment and development efforts. Have a listen! What You’ll Learn How and why Mission Minded recently helped SSATB successfully rebrand itself into The Enrollment Management Association. What brand is in relation to independent […].

Associations 45

Associations Management 45

iMarketSmart

OCTOBER 14, 2016

I haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company? So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Do you prefer Facebook?

Education 40

Education Education Fundraising Fundraising 40

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2016

Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. Presented by online fundraising expert, Kerri Karvetski.

Fundraising 68

Fundraising Fundraising Nonprofits 68

Ann Green

OCTOBER 12, 2016

By Kerri Moore. It’s hard to raise money and it’s more difficult if you have limited resources. In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Some don’t even involve asking for money but emphasize building relationships with the donors you already have. Low-cost fundraising isn’t just about saving your nonprofit some extra cash.

Fundraising 89

Fundraising Fundraising Advertising Production 89

The Agitator

OCTOBER 10, 2016

I know we have some Agitator readers who would probably prefer that Roger and I stay out of politics and keep our political views to ourselves. And we have probably many more readers who are jubilant over Donald Trump’s self-destructing behavior during Sunday’s night’s debate. So terrible that he might cost the Republican Party its congressional control.

Fundraising 82

Fundraising Fundraising Marketing Marketing 82

iMarketSmart

OCTOBER 12, 2016

I’m constantly reminding people that fundraising is about facilitating and helping donors feel good ! To do both, you might want to consider employing the concept of “Goal Proximity” (also known as “ Goal Gradient Helping “). Classy.org says it nicely here : “People are more willing to give when you are closer to your fundraising goal.” Tweet this!

Fundraising 40

Fundraising Fundraising Marketing Marketing 40

Kivi's Nonprofit Communications Blog

OCTOBER 14, 2016

Hope you had a great week! Today is my birthday so let’s celebrate with some Mixed Links (among other things)… If you want to create compelling content people will read, you need to let go of these 7 Bad Writing Habits You Learned in School. Hubspot shared an infographic on What Successful Marketing Looks Like Today. Looking for attention on Instagram?

Communication 74

Communication Psychology Nonprofits Marketing 74