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It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. This is a hard first step, but one that’s essential: If you want someone to meet your deadlines, they have to believe it’s important to do so. And that means that they understand the strategic role of communications for your organization, and how great communications are essential to great programmatic and fundraising results.
Today on CauseTalk Radio , Megan and I talk to James Citron , CEO, of Pledgeling and Victor Cho , CEO of Evite about Evite Donations , which has raised over $1M in donations for 20,000 nonprofit organizations across the United States. Evite Donations is a free tool that turns every Evite event into an opportunity to give back. Hosts can select their favorite nonprofit from the 10,000+ members of the Pledgeling network, or recommend a new nonprofit.
To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit. While you may understand the importance of donor stewardship, it’s not always clear how to take the best course of action.
Twitter Moments as defined by Twitter are curated tweets collected into a story. First launched in October 2015 in partnership with a select few media partners, as of September 29 all Twitter users can now create Moments. For nonprofits active on Twitter, Moments are new way to showcase the best tweets about your event or campaign. Moments are meant predominately for live reporting and mobile consumption.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
If you’re totally new to the Instagram scene and are looking to gain quick momentum early on, one way of going about it is to tie your launch to an event or fundraiser. Boys’ Club of New York did just that with a soft launch leading up to its fall fundraiser, during which guests were asked to provide even more exposure for the page by using a specific hashtag.
Lots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future. But … mixed in with the emails and phone calls reporting the ‘good’ came one message that deserves immediate attention because I suspect it’s far from a lone example. “Roger, “You’ve written this post many times but may be worth writing another version of it.
Maintaining a blog is like running a marathon. You can’t just do it on a whim—you have to be in it for the long run, otherwise you won’t be rewarded. So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. Your blog is going to have an awfully hard time being exceptional if its content is a flop.
Maintaining a blog is like running a marathon. You can’t just do it on a whim—you have to be in it for the long run, otherwise you won’t be rewarded. So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. Your blog is going to have an awfully hard time being exceptional if its content is a flop.
We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond).
A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. Unlike reported news stories, op-eds are opinion pieces that are written by those who aren’t on the staff of a newspaper, magazine or website. They offer outside voices the opportunity to express opinions and share ideas in their own words.
An Instagram Photo and Video Essay. by Heather Mansfield. For many years I’ve wanted to visit the Hague, Netherlands. Known as the International City of Peace and Justice, there are more than 160 NGOs in Den Haag working to make the world a better place. I was in the Netherlands for the International Fundraising Congress and without a scheduled agenda and only the hope of meeting some NGOs staff, I took the train down from Amsterdam and wandered the streets with a smartphone in hand and
Achieve and The Case Foundation just released their 2016 Millennial Impact Report, which focuses on millennial behavior and attitudes toward social good and cause engagement. They carried out extensive national research and gained insight on the trends of today’s young adults. But what does it all mean for you? For an up-close-and-personal look at their findings, check out the report.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise. Think about this: Only 4% of dissatisfied customers actually voice their complaints. That means 96% are hidden, ensuring that you’ll never have a chance to make things right.
Janis Walton. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Janis Walton lives in Gonavies, Haiti and is the Director of Special Projects and Liaison to the English Speaking Community for Eben-Ezer Mission Inc. a 501(c)3 nonprofit.
Spurred on by my post The Curse of Fundraising Innumeracy , reader Mikaela King over at the National Geographic Society decided to “dog pile” on with what she termed “another illiteracy” in our sector — testing illiteracy. Mikaela noted, “A lack of discipline in conducting accurate A/B split testing, truly ensuring randomized segments, making sure your test segments are large enough to ensure to statistical significance, only testing one element at a time (u
Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Facebook just launched a way for your nonprofit to raise money directly on the social network platform: Facebook Fundraising. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is right for your organization at all?
How are all you nasty witches and warlocks out there in Nonprofit Communicatorland? Let’s finish the week with some frightfully good Mixed Links… A truly scary topic to kick things off – Credit Card and ACH Fraud: How Nonprofits Can Detect and Avoid It. Haters gonna hate. Learn how you should be Navigating Naysayers: Managing Difficult Social Media Interactions.
Guest blogger Maureen Wallbeoff, Vice President at Firefly Partners , brings a people-focused, collaborative influence to the Firefly team and clients. . If the title of this blog post resonates with you, you have lots of company. . In fact, most nonprofit organizations have a degree of dissatisfaction with their online engagement tools – primarily because there is no perfect platform.
Agitator readers in the U.S. have been inundated with political ads of all kinds. An estimated $4.4 billion in TV spending alone. Up from $3.8 billion in 2012. Enough is enough. “Too much”, as Grandma Craver used to say, “will make a dog sick.” Sadly, most fail the basic test of informing viewers on the “why” of a candidacy, not to mention the “what” and “how” the candidates will perform if elected.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Next Wednesday, I’ll be joining Blackbuad’s CEO Mike Gianoni and leadership expert Lisa McLoed in a Twitter chat for leaders. We’re calling it #LeadWithPurpose. This wide ranging chat will cover questions like: What does it take to lead with purpose? How can you bring purpose if you’re a mid-level manager? How do you as a […].
Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.” Jeff Brooks, Creative Director at TrueSense Marketing and author of the blog Future Fundraising Now puts it this way: “Crusty, old-school, no-nonsense advertising copywriters spend more time on the ten to twe
Roger’s been touting neuroscience lately and the application of what we know about how the brain processes stuff to produce sounder marketing/fundraising. Here’s an example of ‘Neuromarketing 101′ I recently came across. I commend this useful compilation of effective email marketing approaches based on neuroscience principles, put together by Emma, a pretty slick email marketing firm Emma (hey, Charity:Water gives them a rave).
You’re probably reading this on Monday morning. Are you going to do your best work this week? Indeed, what motivates you to do your best work? A deadline, prospect of recognition by peers or superiors, fear of failure, the thrill of creating something new, the goal itself (personal or institutional), team élan, something much deeper and haunting (as in, “I’ve never been able to impress my Mom/Dad!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either. Instead, a private companies have learned that only a person who is suited for each of those roles should handle them— separately. The same applies for fundraisers.
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