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Mary Alice Holley. In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Mary Alice Holley of BC/DC Ideas shares some tips on becoming a thought leader and what being media savvy can do for your nonprofit. ~Kristina. Guest Post by Mary Alice Holley of BC/DC Ideas. If your nonprofit wants to gain notoriety, broaden awareness of your work, establish the credibility of your organization, and attract more supporters an
Today on CauseTalk Radio , Megan Strand and I talk to Bill Spae , CEO of Vasari LLC , a Dairy Queen franchisee with 76+ locations in Texas, New Mexico and Oklahoma. Vasari is the second largest franchisee in the DQ system! Vasari leads several cause marketing programs, including a fundraiser for Share Our Strength that has raised $335,000 since 2014.
If you’re stuck trying to figure out a special way to show appreciation to your donors, how about having an open house at your organization? If you can’t hold one on site, have it at a restaurant or other venue. You may be able to find someone to donate space. Invite other supporters, too. You could just have an event for donors, but why not invite other supporters such as event attendees, email subscribers, and social media followers, as well?
Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments. of video and photos into a story that gets compiled and stored right within their Instagram profile. Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when clicking o
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Sometimes, you can get coverage by connecting with journalists when they are looking to find an expert as they report their own stories. But how can you make sure your organization gets the reporter’s call when she or he needs a source in your subject area?
In the P.S. to his post Big Can Be Beautiful Too , Tom, commenting on readers’ remarks notes, “I thought the key takeaway was about organizational culture — it starts at the top and, irrespective of the size of the organization, can be stifling or inspiring.” Nothing more aptly illustrates this than the release last week by WikiLeaks of the Democratic National Committee emails.
Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO NOT chase it! Instead, redirect the time you might invest in Pokemon Go and, instead, “go” see half a dozen very important major donors, “go” visit your wealthiest legacy society members, and “go” reshuffle your Major Gift Officers’ caseloads to optimize them for results.
Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO NOT chase it! Instead, redirect the time you might invest in Pokemon Go and, instead, “go” see half a dozen very important major donors, “go” visit your wealthiest legacy society members, and “go” reshuffle your Major Gift Officers’ caseloads to optimize them for results.
Are you afraid of tech? You’re not alone! If you’re a nonprofit leader, finding the time to adopt a new CRM (constituent relationship management) system, send donor thank you letters, keep contacts up to date, send annual tax receipts, and more can feel overwhelming. The first of its kind, free, online only Nonprofit CRM Summit […]. The post How to Simplify Fundraising with Tech at the #NPOCRM Summit appeared first on The Concord Leadership Group, LLC.
“I’m just too busy!” you scream to yourself. But all nonprofit communicators have a lot of their plates, so why do some thrive while others merely survive? Find out during our brand new budget-friendly webinar : Be CALM not BUSY: The Secrets Behind. Smart and Successful Nonprofit Marketing. Presented by Kivi Leroux Miller. Wednesday, August 10th at 1:00 p.m.
I was struck by the headline on a piece in Fortune that reads: Netflix says Geography, Age and Gender are “Garbage” for Predicting Taste The point of the article: Netflix uses one predictive algorithm worldwide, and it treats demographic data as almost irrelevant. “Geography, age, and gender? We put that in the garbage heap,” VP of product Todd Yellin said.
The IRS recently released proposed regulations that provide guidance for the nonqualified deferred compensation arrangements of tax-exempt organizations.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Want to make your donors feel like a million bucks? "Handwritten notes are the gold standard," says Lynne Wester, author of the book The 4 Pillars of Donor Relations. "Donors rarely get those personal touches.". Here are some simple truths: When you give someone a gift, you expect them to say "thank you." And when a donor makes a contribution to your nonprofit, you should always say thank you.
We are hosting the August edition of the Nonprofit Blog Carnival, which is a round-up of posts from bloggers in the nonprofit sector on a particular theme. Our theme is “What You Did (or Thought, or Felt) This Summer.” I tend to get more introspective and make big business decisions during two times a year — over the year-end/New Years holidays and during the summer when I’m taking vacation breaks from the daily grind.
An essential element for any organization, whether brand new or starting over, is a focused and concise strategy. The problem is that most organizations and their consultants don’t have the foggiest idea what a real strategy is. In the absence of a true strategy it’s almost certain that the status quo will be perpetuated. In a post titled Beware Of The ‘S’ Word!
Published in English , French , and Spanish , the goal of the 2016 Global NGO Online Technology Survey is to gain a better understanding of how nonprofits, NGOs, and charities worldwide use online technology. The data will be released on January 30, 2017 in the second annual edition of the Global NGO Online Technology Report. The survey will be live through October 31 and your participation and promotion of the survey is greatly appreciated.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
A chart from Third Sector’s Report. Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. America’s individuals, estates, foundations, and corporations gave $373.3 billion dollars to charities last year. Almost 80% of that dollar amount came from individuals (including bequests).
It’s Friday. Time for some cool, refreshing Mixed Links… Vu Le explains Why the new overtime rules are good for nonprofits and thus for our community. Ellie Lord shows you how to Make Marketing Analytics as Simple as 1, 2, 3. Are you respecting your Donors on the “C” List ? Here are 54 #NPTech Twitter Accounts You Should Be Following. The Fundraising Strategies and Nonprofit Tech Carnival just launched.
Hispanics are now the fastest growing voter block in the US, including in most swing states. According to Pew Research : “The number of Hispanic eligible voters has grown at one of the fastest clips of any group over the past eight years and is projected to be 40% higher in 2016 than in 2008, according to a new Pew Research Center analysis of government data.
Nonprofit campaigners who work on hot-button issues can struggle with community management. Dicussions on social networks can be meaningful, powerful, and even controversial. But sometimes these discussions can also attract online harassment, which can be challenging to manage. In 2014, I helped conduct a national poll on online harassment with Craig Newmark, founder of craigslist and craigconnects, and Lincoln Park Strategies to learn more about the types of harassment people endure.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. Wow! This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way. Van, I hope you and your team will share out what works, what doesn’t, and how other orgs and causes can use this technique to build the empathy
For this edition of the Hubcast, we caught up with Robbe Healey, Vice President for Philanthropy at Simpson Senior Services. She is also a founding member of Aurora Philanthropic Consulting and a world renowned speaker and currently serves on the AFP Ethics Committee. Ethics in the nonprofit sector, as well as in general, aren’t black and white and that’s what makes the topic so tricky.
Last week I posted on the topic of emotion in fundraising, riffing off of Ken Burnett’s piece, Adventures in Emotional Space. Whenever I write about emotion in fundraising, I’m generally urging the need for more of it (in comparison to logic and building the rational case). But of course, we all know about having ‘too much of a good thing’ I suppose we’ve all seen the fundraising appeal that’s made us cringe because of its schmaltziness, exploitiveness, blata
One of our clients achieved extraordinary results last year. They generated more leads for planned gifts and uncovered more previously undisclosed legacy gifts than ever before (74!). Unfortunately, their marketing budget for the following year was reduced by 50%. Why? Because not enough people died last year. Yep. You read that correctly. Here’s what happened: The organization received 50% less dollars last year due to less deaths and hang-ups with estates that were beyond the fundraiser&
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Part 1. Dig in a.s.a.p. to these tested and terrific ways to get your people out of the heat and into action—shared by peer fundraisers and communicators in the field. There’s no better source of ideas, guidance, and support! Personalize to Connect! Here’s where you rely on your robust, reliable donor management software. The more you know and log about your prospects and donors, the better you’ll connect with them.
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