Sat.Sep 19, 2020 - Fri.Sep 25, 2020

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Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Nonprofit Marketing Guide

Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. Instead of casting a wide net, nonprofits are often better served by identifying a handful of journalists who are influential in reaching their highest-value audiences – then working to build relationships with those journalists.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97 billion. $511 was given online in

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Get Ready to Pour on the Gratitude

Ann Green

You may have started working on your year-end appeal. Just as important, if not more important, is planning how you’ll thank your donors. . Some of the themes of 2020 should be – this is more important than ever and planning ahead. Many organizations leave thanking their donors as a last-minute to-do item and it shows. You can’t do that this year, as well as in future years.

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Newsletter: Creative Examples of Benefits for Virtual Sponsors ; OkCupid Wants You to be a VILF in November ; 5 Ways to Market Your Nonprofit in Age of Resistance ?

Selfish Giving

Three things to share with you today. First, join Doctors Waters and Giagrando (the Cause Docs !) for a FREE clinic that will address all your complaints, issues and problems around corporate partnerships. It's all happening tomorrow, September 24, at 2pm EDT. All the details were in last week's newsletter. You can sign up to participate here. You'll receive a reminder and a Zoom link.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Nonprofit Brand and Style Guide [Video Tour]

Nonprofit Marketing Guide

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.) Style Guide (word choices that convey voice and tone, preferred ways to say things, grammar/punctuation choices, formatting guidelines, etc.

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[Guest Posts] 10 Tips for Creating a Highly Effective Planned Giving Appeal

Fundraising Coach

Today's guest post is from planned giving expert Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as staff and as a consultant, he's helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti. 10 Tips for Creating a Highly Effective Planned Giving Appeal. By Tony Martignetti.

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Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It

Nonprofit Marketing Insights by GlobalOwls

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. Do you want to get More Donors for your Nonprofit, Charity, NGO? See how to improve your Digital Marketing efforts in 2020 and get more Donors. Digital marketing is a powerful tool that can help a business reach customers from every corner of the world. Over the years, digital marketing has enabled every size of business to establish authority in the market.

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Your Top Questions for Other Comms Directors?

Nonprofit Marketing Guide

I’m starting to think about questions for the 2021 Nonprofit Communications Trends Report Survey, which we typically open in early November. This has been such a strange and different year. I’m wondering how much we should switch up our questions and how much we should leave as is. We typically alternate some questions every other year. So, we would typically ask this year about.

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2020 Election: How to Change Your Digital Media Strategy

NonProfit Hub

When 2020 began, we knew we were in for a wild ride with a presidential election cycle. Little did we know everything else this year had in store for us. With the upcoming election on everyone’s minds, many nonprofit organizations are becoming concerned about how their fundraising efforts will be affected in this already-challenging environment. The good news is that elections generally have little effect on charitable giving – with the exception of nonprofits that are tied closely to political

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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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When props don’t cut it – advocating for your virtual volunteer roles

Twenty Hats

Or, why it’s better to invest in what you need than improvise with props. When the pandemic first hit, my stepdaughter, Ali, had to make a video. As a veterinary resident, part of her job involved teaching, and that responsibility did not end with the shut-in. Ali was expected to make a training video from home on how to extract a bone marrow sample — without an examining room, without equipment, and most especially without an animal.

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Is Email More Inspiring Than Social Media?

Nonprofit Marketing Guide

According to the newly released 2020 Global Trends in Giving Report , it is! This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Maybe it’s time for that mindset to switch? Here is what the report says: 26% of donors worldwide say that email is the communication tool that most inspires them to give with social media coming in a close second at 25%.

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How to Survive Today and Thrive Tomorrow

NonProfit Hub

Chantal Sheehan is a speaker at Cause Camp 2020. Oh, 2020. It started off strong, but by March, our world had been turned upside down by the ‘Rona. While we’re all learning how to live, work and play (at home, all together, all the time, aah!!) those of us in the nonprofit sector may soon be struggling to survive. So how can nonprofits set themselves up to thrive, not just survive, 2020 and beyond?

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[Guest Post] 10 Tips for Creating a Highly Effective Planned Giving Appeal

Fundraising Coach

Today’s guest post is from the “Planned Giving evangelist,” Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as frontline fundraiser and as a consultant, he’s helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti. 10 Tips for Creating a Highly Effective Planned Giving Appeal.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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How to Write a Strong Vision Statement for your Nonprofit

Nonprofit Marketing Insights by GlobalOwls

Tips for writing a non-profit vision statement that will shape your organizations future. Are you looking to shape your organization’s future? Start with writing a Strong Vision Statement for your Nonprofit. Check out our tips for writing a Strong Statement. A vision is much more than a mere statement. It has an element of certainty attached to it, a philosophy, and a tactical tool.

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Mixed Links for Nonprofit Communicators – September 25, 2020

Nonprofit Marketing Guide

Well another week of 2020 is done. How many more to go?!? Let’s distract ourselves with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a couple of reports with useful data, fundraising tips, misinformation traps to avoid and more. It’s time for Mixed Links… M+R shares Four Misinformation Traps Nonprofits Should Avoid in the 2020 US Elections (and Beyond).

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4 Steps to Cast Vision for Your Nonprofit

Women's Non Profit Alliance

In keeping with this year’s theme of “2020 vision,” we have covered many topics: seeing through obstacles, focusing on the path ahead, taking an inside look at your ministry, and overcoming clouded vision. This month, on the brink of planning for 2021, we bring to you: vision casting. Is your vision statement still true? Is it easy to understand? Your vision statement describes the future of where you want to go.

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Foundations and nonprofits need democracy. "Democracy" doesn't need them

Philanthropy 2173

Here's the 5th article in the series I've written for the Chronicle of Philanthropy: " What Now: The Philanthropic Future our Democracy Needs " [link] Foundations and nonprofits exist within a set of norms and laws unique to democracy. If democracy falls, if a vengeful, authoritarian government grows, those norms and rules will be under ever more threat.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.