Selfish Giving

MARCH 13, 2019

A few weeks ago I got a call from a nonprofit with a dilemma. A company approached them about a cause marketing campaign on social media. Great, right? But there was one issue. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward. Should they connect their cause with cussing? I encouraged them to go for it, but they turned down the partnership.

Marketing 150

Marketing Marketing Retail Recruitment 150

Nonprofit Tech for Good

MARCH 11, 2019

Date: April 16, 2019. Time: 1 pm EST/10 am PST. Presented by: Gary Wohlfeill of CrowdRise by GoFundMe. This webinar will walk through the basics of crowdfunding so that your nonprofit can utilize this growing fundraising method to bring in more money for your cause. In addition to covering crowdfunding best practices, additional topics include: The difference between peer-to-peer fundraising and crowdfunding – and how you can use both in your fundraising campaign simultaneously.

Nonprofits 104

Nonprofits Fundraising Fundraising 104

Ann Green

MARCH 12, 2019

A newsletter can be a great way to engage with your donors, but the key word here is can. How often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. It’s possible to create an engaging newsletter your donors will want to read.

Nonprofits 95

Nonprofits Foundations Fundraising Fundraising 95

Kivi's Nonprofit Communications Blog

MARCH 12, 2019

Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the home screen (as shown below).

Nonprofits 88

Nonprofits Technology Activism Marketing 88

Pam Moore

MARCH 14, 2019

Imagine this: A couple of years ago as we were in the midst of some MAJOR business model changes, I went to get my nails done on a Sunday, and I brought two books with me, Essentialism: The Disciplined Pursuit of Less and The One Thing. When I sat down at the salon, I thought, “Why did I bring two books to a one-hour nail appointment?” And it hit me: I couldn’t decide between two books about focus!

Marketing 60

Marketing Marketing Technology Production 60

Nonprofit Tech for Good

MARCH 14, 2019

Daniella Dowiak is an account manager at Cathexis Partners. She has worked in the nonprofit sector for more than ten years. With a deep understanding of nonprofits’ limited resources, she is passionate about helping organizations get the most out of their technology. Peer-to-peer campaigns and events are such an effective way to extend your fundraising reach that many nonprofits today consider them a key part of the fundraising mix.

Fundraising 90

Fundraising Fundraising Recruitment Technology 90

NonProfit Hub

MARCH 12, 2019

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. That means going above and beyond to grow your list by being strategic about how you promote it. Follow these suggestions to step up your newsletter marketing game. Your pop-up matters. A newsletter popup is one of the first things your audience should see when visiting your website.

Production 67

Production Marketing Marketing Fundraising 67

Pam Moore

MARCH 14, 2019

Imagine this: A couple of years ago as we were in the midst of some MAJOR business model changes, I went to get my nails done on a Sunday, and I brought two books with me, Essentialism: The Disciplined Pursuit of Less and The One Thing. When I sat down at the salon, I thought, “Why did I bring two books to a one-hour nail appointment?” And it hit me: I couldn’t decide between two books about focus!

Marketing 60

Marketing Marketing Technology Production 60

iMarketSmart

MARCH 15, 2019

Donors build relationships with nonprofits the same way they build relationships with people. Slowly! Step 1: Meet through friends. Step 2: Chat a bit. Step 3: Find out what we have in common. Step 4: Get together privately. Step 5: Share memorable experiences. It takes a long time. People don’t suddenly become best friends overnight. It happens through many, lightweight engagement experiences.

Technology 49

Technology Fundraising Fundraising Philanthropy 49

NonProfit Hub

MARCH 14, 2019

It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. Let’s start with these 10 ideas to cover the basics. 1. Does your homepage inspire action? You have a very finite amount of time to prove why someone should remain on your website. People are easily distracted. In a matter of seconds your website needs to answer, “Why should I care?

Marketing 69

Marketing Marketing Nonprofits Management 69

Kivi's Nonprofit Communications Blog

MARCH 14, 2019

If you aren’t reporting your communications results regularly to your management and board, you need to start. Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? Start the discussion with these five questions. One of those questions is about objectives for your communications plan.

Leadership 68

Leadership Communication Management Marketing 68

Kivi's Nonprofit Communications Blog

MARCH 13, 2019

Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Last week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!” moments and tell those “what if we … ” stories that work out in the end, even though the idea may seem a little too crazy or bold at the start.

Nonprofits 63

Nonprofits Communication Marketing Marketing 63

Kivi's Nonprofit Communications Blog

MARCH 15, 2019

Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything. Today’s Mixed Links is a special round up of communications and marketing breakout sessions from this year’s conference. Each session includes “collaborative notes” which are Google Docs where attendees add insights from the sessions and panelists include links to their presentations.

Communication 61

Communication Advertising Collaborations Nonprofits 61

iMarketSmart

MARCH 11, 2019

There are eight components of my innovative fundraising methodology : 1. Accepting the Pareto principle. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising. The Pareto principle recognizes that 90 percent of your dollars will come from 10 percent of your donors. It applies to planned gifts, too: 80 – 90 percent of your planned gift dollars will come from 10–20 percent of your planned gift donors. 2.

Fundraising 40

Fundraising Fundraising Law Technology 40

iMarketSmart

MARCH 13, 2019

I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers would be gone by now. Sure, they are having a hard time these days but they are still kicking! A couple of years ago, I predicted Hillary Clinton would be president (I don’t think I was the only one).

Law 40

Law Philanthropy Values Leadership 40