Here’s Why Blended Asks Should Be A Strategy In Your Fundraising Toolbox
Bloomerang
DECEMBER 27, 2021
Do you think a donor wants to be asked for a capital gift in April, a bequest gift in July, and an annual gift in November – all in the same calendar year? No, they don’t. That kind of asking pattern can feel like “nickel and diming” to donors, which is why blended asks are so important. . But that’s what all too often happens when you silo departments and campaigns: Asking becomes centered on your organization’s processes.
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