How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches
Selfish Giving
JUNE 6, 2017
Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. I built my presentation around this definition of what content marketing for cause marketing is: Creating consistent, interesting and useful content that builds a loyal audience. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).
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