Selfish Giving

JUNE 20, 2018

I don't leave Boston often, but when I do it's for two reasons. The first is to visit YOU to help with your your cause marketing campaigns. The second is to to go London! Did you know that I'm a yuuuge Anglophile? Favorite TV Show of All Time: Downton Abbey Favorite Book: A Christmas Carol Favorite Comedian: Mr. Bean Childhood Hero: Lord Byron Last Time I Cried: Prince Harry & Meghan Markle's wedding. ??

Management 100

Management Food Nonprofits Foundations 100

The Agitator

JUNE 19, 2018

Donors are changing far faster today than most of the organizations they give to. Their expectations are rising at the very moment their trust and loyalty are declining. Unfortunately, far too many nonprofits fail to understand this reality. As a result they’re woefully unprepared to cope. Few organizations understand why their donors give… few bother seeking feedback and listening to their donors… and even fewer discipline themselves to diligently measure their donors’ exp

Fundraising 66

Fundraising Fundraising Communication Production 66

Ann Green

JUNE 20, 2018

By John Killoran. Your email newsletter is a great way to stay in touch with supporters, but using extra tools and strategies can have a huge payoff! Check out the reasons why. Like all nonprofits, your organization relies on the support of its donors and partners.You know that maintaining strong relationships year in and year out is essential to continually growing a stable base of support.

Activism 58

Activism Philanthropy Communication Retention 58

EveryAction

JUNE 20, 2018

World Refugee Day is held every year on June 20th to honor and commemorate the strength, courage and perseverance of past and current refugees across the globe. In June of 2018, this mandate feels more pressing than ever, as thousands of families seeking asylum are torn apart and children are held in cages at the U.S. border, all during the ongoing Syrian refugee crisis.

Children 57

Children Health Associations Education 57

Kivi's Nonprofit Communications Blog

JUNE 20, 2018

If you have never been to a Waffle House, the title of this blog post made absolutely zero sense to you. If you have been to a Waffle House, then you know they have yummy hashbrowns. And you also know they can be ordered in a variety of delicious ways: Scattered on the grill (in other words, plain). Smothered with sauteed onions. Covered with melted cheese.

Homelessness 53

Homelessness Communication Nonprofits 53

The Agitator

JUNE 18, 2018

You’ve just made a wise decision: you are investing more in both donor-focused retention efforts and new ways to bring in the right donors for your program. Surely, your file will grow and your retention rate will increase. But when you look at the stats a year later, your file has grown. But your retention rate is down. Did you invest poorly? Congratulations.

Retention 63

Retention Values 63

NonProfit Hub

JUNE 19, 2018

Every nonprofit has its own, unique approach to fundraising. If you’re a fundraiser, you may prefer to raise money online through social media, crowdfunding and emails, or maybe you like to stick to more traditional, in-person tactics. In the end, the method you choose doesn’t matter, as long as you’re gathering enough funds to make an impact and keep your organization afloat.

Fundraising 54

Fundraising Fundraising Nonprofits 54

iMarketSmart

JUNE 20, 2018

Let’s start at the beginning. Almost 10 years ago, when MarketSmart was a marketing agency for private sector businesses and I first offered to help a charity generate leads, I recommended an outreach effort that included a mini-survey. It worked! So we expanded it to a more comprehensive survey and it worked even better. The only problem was that the organization didn’t have enough staff to call the highly qualified leads.

Fundraising 45

Fundraising Fundraising Marketing Marketing 45

The Agitator

JUNE 17, 2018

Jeff Brooks recently posted his 5 th Law of Fundraising, which is “The more effective the fundraising campaign, the more complaints it will generate.”. If this dictum were the law of gravity, I would have floated away. Some of my most effective campaigns have come in with donor notes that complimented the communication – a rarity. And some of my least effective campaigns have came with notes that included the scatological, the blasphemous, and the anatomically implausible.

Law 56

Law Retention Values Activism 56

Kivi's Nonprofit Communications Blog

JUNE 18, 2018

I need more submissions for our Day in the Life of a Nonprofit Communicator blog series! Won’t you please share all the things you do on a daily basis to make the world a better place ? We started this popular series in 2013 to get a glimpse into the everyday behind-the-scenes things you have to do for your job as a nonprofit communicator. We created it as a fun way to help us better understand our community’s needs and to also let other nonprofit communicators know they aren’t alone in

Communication 41

Communication Nonprofits Management Marketing 41

Nonprofit Tech for Good

JUNE 18, 2018

Hi everyone! I need to take a break from blogging until August 1. To write the 2018 Global Trends in Giving Report. My family and I are in the process of moving from St. Louis, Missouri to Tucson, AZ. There’s not much new to write about social media and fundraising these days. Hope you are enjoying your summer! Thank you, Heather Mansfield.

Fundraising 40

Fundraising Fundraising 40

iMarketSmart

JUNE 22, 2018

1. Indecisive. They want and need to give and they might have organizations in mind, but they haven’t decided where to give yet. 2. Fearful. They are afraid to give impulsively. They’ve done that before and encountered donor remorse. So they put the money in the holding pen as a ‘circuit breaker’ 3. Unprepared. They have a good idea of which organization they want to give to but feel they still need to do their due diligence before they pull the trigger. 4.

Foundations 40

Foundations Values Fundraising Fundraising 40

The Agitator

JUNE 20, 2018

When you are in the business of asking donors about themselves and customizing their donor journeys based on that, you almost always get the question: “But what about those folks who don’t answer the survey?” There are couple of answers to this. The first is: keep asking. If there’s a datum that you need to effectively talk to your donors, it becomes mission critical to get it.

Retention 51

Retention Universities Fundraising Fundraising 51

Kivi's Nonprofit Communications Blog

JUNE 22, 2018

Santa Fe, NM Photo Credit: Deena Davis. It’s Friday! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today we have Instagram TV news, email marketing tips, and more. It’s time for Mixed Links… Colin Delany answers the question Should Nonprofits Focus on Email or Facebook?

Communication 41

Communication Nonprofits Marketing Marketing 41

Fundraising Report Card

JUNE 19, 2018

Let’s discuss apps, tools and other resources you could (and should) be using at your development shop to save time and reduce inefficiencies. The post 3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. 2 appeared first on Fundraising Report Card.

Nonprofits 40

Nonprofits Fundraising Fundraising Culture 40

NonProfit Hub

JUNE 22, 2018

If you’re thinking about starting a nonprofit and the plan is to use grants alone to get it funded—think again. So many first-timers think grants are the way to go as their main funding source. But, typically, most granting organizations won’t do startup work. They tend to prefer organizations with a history of success and a set of results to base decisions off of.

Homelessness 41

Homelessness Finance Nonprofits Children 41

iMarketSmart

JUNE 18, 2018

$410 billion. Hooray! Right? Not so fast! Lots of folks are not so happy. So today I’m going to tell you what they are missing that makes them all wrong for being so salty. First, here are some of the downers I recently read and heard after the $410 billion figure was announced. . Holding pens. The biggest surge was in giving to holding pens such as foundations.

Foundations 71

Foundations Values Retention Philanthropy 71

The Agitator

JUNE 21, 2018

On Tuesday , I talked about how Simpson’s paradox means you shouldn’t use just overall retention as a metric. Rather, you want to pair it with subgroup metrics so someone doesn’t achieve their retention goals by cutting off acquisition. I’ll generalize from that. As Newton would have said if he were a direct marketer, each metric must have an equal and opposite metric.

Non-Profits 49

Non-Profits Retention Health Marketing 49

Kivi's Nonprofit Communications Blog

JUNE 21, 2018

Thomas Negron. Today, Thomas Negron joins us to stress the importance of locking your organization’s digital door and taking charge of your online accounts. ~Kristina. Guest Post by Thomas Negron. “I don’t get the whole lock and key thing. Do I turn the key left? Do I turn it right? I can never remember! I’m not good with mechanical things.”. If your colleague said this, you wouldn’t allow them to be the last one to leave the office at night.

Management 54

Management Communication Advertising Associations 54

Lets Talk Nonprofit

JUNE 18, 2018

Have you heard the news? Charitable giving in the U.S. reached an all-time high in 2017, crossing the $400 billion mark. (Yes, billion with a "b."). This is one of the findings from the most recent Giving USA report , which tracks annual giving trends. Who's giving, to whom, and so much more. There's been plenty of reaction to this year's report and the $410 billion milestone.

Foundations 52

Foundations Retention Marketing Marketing 52

Kivi's Nonprofit Communications Blog

JUNE 19, 2018

We are wrapping up the 13th session of the Communications Director Mentoring Program this month and preparing to work with the 14th class ( yes, we still have space available! ). One of the key lessons that participants took away from this session was understanding that nonprofit communications work entails many more possibilities and opportunities than any single person can take advantage of.

Communication 44

Communication Nonprofits 44