Selfish Giving
MARCH 21, 2017
Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media.
The Agitator
MARCH 23, 2017
Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.
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Getting Attention
MARCH 21, 2017
Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story.
Fundraising Coach
MARCH 19, 2017
We've never met anyone who got into ministry to raise money. Most people sense God's call and start doing service in some area. People are excited for them and encourage them. In the initial rush of excitement, if money even comes up, they try to brush off the thought by saying, "God will provide.". And God does provide. But not always the way we expect.
Concord Leadership
MARCH 22, 2017
81,650 On October 1, 2012, my family want to visit our friends the Hatches and the Swansons. When we arrived, we discovered Rob and Jon having a fun competition with push-ups. Loving to challenge myself, I naturally jumped in. Over the course of many attempts, I accumulated 50 pushups. I could usually only do 5 […]. The post Are your systems hurting you?
iMarketSmart
MARCH 20, 2017
Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. 2. They want to be more involved in your mission. 3. They want their voice to be heard. 4. They want to affect change. 5. They want to complain about how your organization hurt them sometime in the past. 6. They are curious to see how you react to their complaint. 7.
Kivi's Nonprofit Communications Blog
MARCH 23, 2017
Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members, your visionary leaders, or your own mind, you need a process to manage them.
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Ann Green
MARCH 22, 2017
One thing I’ve noticed now that it’s officially spring is the number of articles about spring cleaning and decluttering. For many of us, these types of projects can be overwhelming, especially if we’ve ignored that mutating pile of paperwork or our closets are overflowing with so much stuff we can barely open the door. As much as I dislike cleaning and organizing, I’m happy once it gets done.
iMarketSmart
MARCH 24, 2017
Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!” Here are 3 big reasons why her reasoning is flawed: Since she has never done a mailing similar to the one we recommended, she has no experience from which to draw her conclusions. Since the outreach is aimed at major donors, yet she is NOT a major donor, there is no way her opinion should matter.
Kivi's Nonprofit Communications Blog
MARCH 22, 2017
Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Acquiring), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives!
The Agitator
MARCH 21, 2017
In a brief, to-the point article in NonProfitPro , Erica Waasdorp, who’s written a book on the subject, gives us two ‘must-do’ steps for generating monthly donors. As simple as they are, they seem to baffle too many nonprofits. First, you must ASK for monthly gifts! Sound like a big ‘DUH!’? Then why don’t 50% of participants in Erica’s webinars on the subject not ask at all?!
Care2
MARCH 22, 2017
NTEN's #17NTC kicks off Thursday, March 23rd in Washington, DC. This is one of my favorite nptech conferences as it's always packed with three days of insightful panels and, of course, fun events like the annual #NTCBeer gathering and dance parties like the 80s Dance Party I'm co-hosting on Friday night.
iMarketSmart
MARCH 22, 2017
Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing, an email blast or a social media campaign. And, it could even be a face-to-face visit, a tour of your facilities, or a webinar. Sure, you might use multiple channels to promote what you’re doing.
Kivi's Nonprofit Communications Blog
MARCH 20, 2017
Kallie Rollenhagen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Kallie Rollenhagen is the Communications Coordinator at Southern Minnesota Initiative Foundation.
The Agitator
MARCH 20, 2017
Michael Rosen , author of Donor-Centered Planned Gift Marketing , and one of the most thoughtful members of our fundraising tribe, delivered a marvelous gift to my e-mail box. I want to share it with you. And I’m doing so with Michael’s blessing. In a post titled Delivering More of My Own Bad News , Michael announced that he was “taking an indefinite leave-of-absence from my blog, professional life, and most social media activity” The reason: to focus on preparing for, undergoing an
Care2
MARCH 24, 2017
Care2 is pleased to announce the winner of the eighth annual Care2 Impact Award.
NonProfit Hub
MARCH 24, 2017
An email full of copy with zero visuals hits your trash can as fast as it hits your inbox. We’ve all seen gross emails—and even though we don’t read them, we take two seconds to be appalled by them before clicking delete. Taking time to spruce up your emails can do wonders. We have five quick tips that make all the difference once you press send. Work your email magic!
Kivi's Nonprofit Communications Blog
MARCH 24, 2017
Greetings from DC! I’d love for you to take a moment to share some Mixed Links with me… Interested in Snapchat? Take a look at these Five Nonprofits Who Are Ruling Snapchat. Here are 50 Social Media Marketing Influencers to Follow in 2017. Copyblogger shares 7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish. In today’s world, even seemingly unoffensive organizations may get hit by trolls.
The Agitator
MARCH 19, 2017
Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%.
Kivi's Nonprofit Communications Blog
MARCH 21, 2017
I’m working on finishing my next book, which will be called “CALM not BUSY: Managing Your Nonprofit’s Communications for Great Results.” It will be out in late May. I’d love to include YOU in the book! I need stories and anecdotes for specific sections in the book. If you can help with any of these topics, please complete this form by March 31.
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