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Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!
Photo via the Cincinnati Zoo Blog. “We tell people, you have to find your Fiona, whatever that may be, and just tell the story.” Source: New York Times Like all the great divas (e.g. Madonna, Adele, Beyonce), the newest social media star only goes by a first name: Fiona. However, this female is a bit different as she's a baby hippo at the Cincinnati Zoo.
I’m sure you’ve been to a party and ended up stuck in a conversation with someone who talks too much about himself or brags about all the wonderful things she’s done. It’s exacerbating and you can’t get away fast enough. Imagine your donors having the same reaction when all your communications sound like one big bragfest that have nothing to do with them.
Pictured: Me reading these stupid pitches… Whether you are writing a social media update, crafting an appeal letter, or trying to get a journalist to mention your story, you must: Know. Your. Audience. This also goes for asking someone to publish or link to your content. Since I am responsible for our blog, I get hit up daily with requests to publish an author’s work or link to their content.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. Second, for purposes of improving 2018’s results there are some learnings from this year’s event. As I write, #GivingTuesday claims to have raised online $177 million from 1.6 million donors in 98 countries around the globe.
Today on CauseTalk Radio , Megan and I talk to Mike Richardson , Vice President of Marketing, Casey’s General Stores , a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association. The $1.35 million raised will be used to help send kids with muscular dystrophy to MDA Summer Camp.
Philanthropy tends to be fairly transactional — I give you some money, you send me a year-end appeal — and less relational — I give you some money, you ask me about my life story and connection to your mission. This could be (and most likely is) a contributing factor to dismal donor retention rates. The post Three Steps to Build Meaningful Relationships in Life (and with Your Donors) appeared first on Fundraising Report Card.
Philanthropy tends to be fairly transactional — I give you some money, you send me a year-end appeal — and less relational — I give you some money, you ask me about my life story and connection to your mission. This could be (and most likely is) a contributing factor to dismal donor retention rates. The post Three Steps to Build Meaningful Relationships in Life (and with Your Donors) appeared first on Fundraising Report Card.
For many nonprofits, media relations isn’t a high priority. This is especially true for smaller nonprofits that have limited resources for communications. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters. If your organization does not have a media relations strategy, the end of the year is a good time to create one.
1. Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money. 2. Identify – Decide who your best donor prospects are based on what they say. 3. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. 4. Qualify – Ensure that you spend your time wisely with hi-capacity, passionate, motivated supporters. 5.
Coworking spaces have become increasingly popular over the past few years, and now most cities have an array of options for organizations looking for an affordable place to work. But coworking is a lot more than just prorated office space; it provides experiences and opportunities not found in other traditional offices. If you’re a nonprofit just getting your feet under you, or even if you’ve become a staple in your community, coworking has a lot to offer.
Today’s post is The Agitator’s 3,000th. And my final one. But don’t worry, Roger will still carry the torch and in fact bring aboard The Agitator some new co-conspirators to continue the mission of inspiring fundraisers to raise the bar. He’ll tell you about that shortly. I’ve been a co-conspirator with Roger since 1971, when I joined the staff of Common Cause.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
In this year’s Nonprofit Communications Trends Survey, we asked participants to rate themselves on some common skills that communications directors need. (The survey closes this Friday, so please take it now if you haven’t already!). According to the preliminary data, nonprofit communications pros overall say they are best at: Creating relevant and engaging messaging.
On today’s episode we discuss how fundraisers can utilize LinkedIn. Learn more about MarketSmart at [link]. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |.
Invest 13 minutes NOW to complete the 2018 Nonprofit Communications Trends Survey. Payback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the results. For the duration, you’ll get data vital for decisionmaking and for convincing the powers that be and your colleagues that your approach is spot on.
Each nonprofit has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to hear about it!
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
It’s been years since I was tear-gassed, arrested and tossed in jail for something worth fighting for. And the same holds for the leaders of most causes I support. Is that a sign that most nonprofits have become too much a part of the establishment, too much a part of the problem? In short, is it time for charities to become radical again? Time to become unpopular again through the stances they take?
Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.” It’s all about cultural competency and how communications staff can not only be more inclusive and therefore effective in their communications work products, but also lead these conversations within their own nonprofits. Stay tuned for much more in 2018!
Invest 13 minutes A.S.A.P. to complete the 2018 Nonprofit Communications Trends Survey. Payback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the results. For the duration, you’ll get data vital for decisionmaking and for convincing the powers that be and your colleagues that your approach is spot on.
Good Friday to you all! Won’t you join me for some fine Mixed Links… Today is the LAST DAY to take our 2018 Nonprofit Communications Trends Survey. Take the survey and get a special invite to our Trends Report Preview Webinar. Reports have this 2017 Giving Tuesday the Highest on Record. You may want to check out this Email Deliverability News: Major Spam Filter Acquisition.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Today’s post is The Agitator’s 3,001 st. And my first without Tom beside me in this foxhole. After 10 years of conspiring on The Agitator it’s of course more than a bit sad and strange to be breaking the habit of checking each other’s work each day. Or bantering back and forth; sometimes seriously, sometimes irreverently, always hopefully. I’ve never worked with anyone brighter than Tom… more intolerant of stupidity or sloppy thinking than Tom…nor more insolent toward the hidebound.
We have very little time to stop Donald Trump and the Republicans in their attempt to restrict American freedom and destroy the Internet as we know it. At stake is nothing less than control of a crucial public resource – the Internet. The administration’s goal is to hand over control to corporations that will then be able to restrict the flow of information, effectively censor voices of dissent, and charge outrageous prices for access to online services.
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