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Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.
I’ve written a couple of times recently about the lack of #DonorLove out there. This is a problem. Your donors want to feel appreciated and know their gift is helping you make a difference, and your lame, automatic thank you email doesn’t cut it. You need to do better. Valentine’s Day is coming up and this is a perfect opportunity to thank your donors and show how much you appreciate their support. 12 Ways to Send Your Donors Love With a Valentine.
With Facebook-ageddon (Or is it Facebook Zero? The Facebook Apocalypse?) approaching, many of you are scrambling to figure out how to continue to reach your supporters on the biggest social network of them all. When the news first hit, we suggested a few ideas that could help you keep your engagement up. One of those suggestions was “Start a Facebook Group” as Groups still seem to have the same placement in the News Feed as they always have.
I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This was a serious wager! I offered to buy the winner a Starbuck's gift card. The winner? Carol Cone herself. Yes, it's true, MOM IS ALWAYS RIGHT. In submitting her prediction she said: "I don’t think this will be the year of lots of ads….my guess is 3.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Even more troubling, trust among the informed public (that would be our donors) in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 countries surveyed— below Russia and South Africa.
The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money , so you’re going to need to present them with a solid case that they’ll understand and connect with. Of course, there are a lot of charities and organizations out there that are writing these letters, but many of them fall into a trap.
My new book is finally out and moving up the charts. . Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. A big thank you to everyone who purchased it right away — you’ve made it the #1 / #2 Hot New Release in Nonprofit Books in less than 24 hours!
My new book is finally out and moving up the charts. . Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. A big thank you to everyone who purchased it right away — you’ve made it the #1 / #2 Hot New Release in Nonprofit Books in less than 24 hours!
Today on CauseTalk Radio , Megan and I talk to Rahama Wright , Founder & CEO, Shea Yeleen about her efforts to innovate the shea butter supply chain in West Africa. Her social enterprise Shea Yeleen markets and distributes high quality skincare products, while providing living wages to cooperative members in Northern Ghana. The line of shea butter products is being distributed through retailers such as Whole Foods, MGM Resorts and Amazon.
I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Remember that the goal of a good segmentation – including an identity segmentation – is to minimize difference among group members and to maximize difference among different groups.
My staff and I recently noticed a shift in our SEO statistics and started looking at what our data analytics showed for our blog in 2017. The data showed that 49 percent of our readers are ages 18-34. This was a surprise to us. For years, our audience fell in the 45-54 age group. Now, as we learned, our audience is younger than it’s ever been, and we’ve been adapting.
Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work. The urgent always overtakes the important, and the plan gets thrown out and never revisited to make way for all the other things that come up. That’s not a problem with the editorial calendar; it’s a problem with the way the editorial calendar is used.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Previously on donor identity: It’s good to segment by identity. But they must be the right identity/ies. There must be meaningful differences among different identities. And you must be able to get value by messaging them differently. So, how do you know if you get value by messaging differently? You must test. Sorry. I wish we could skip right to the knowing part too.
Every four years, the Olympics showcase the best of the best athletes on the world's biggest stage. This year, we'll see new stars, even new sports. (Mixed doubles curling, anyone?). What would you say if I said that you can learn a lot about fundraising from a timeless and classic winter sport? That's right. Fundraising lessons are all around us. And this lesson comes from a rather unexpected place - cross-country skiing.
I had been a sking around, researching, and interviewing nonprofit friends about inclusive language for the upcoming webinar Don’t Call Them That: Language that Divides , well before the most recent national controversy. Now it seems as though the international conversation (albeit embarrassing) has forced us to talk to each other about things said behind closed doors (and sometimes in public).
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Often I find that major gift (and legacy gift) fundraising education, training, and advice places too much emphasis on ‘the ask’ Yet, in many ways, the ask is the smallest part of most fundraiser’s jobs. For instance, I bet most of your time is probably spent doing so much besides asking. And, frankly, I think most of the decision has already been made by your donors well before you pop the question.
A couple of weeks ago, I stirred things up when arguing that neither demographics nor RFM analysis should be the first point of segmentation for organizations. In the ensuing discussion, it became clear we are talking about different types and levels of segmentation worth exploring. In (approximate) order from least to most sophisticated: Full file (or full channel) segmentation: This first type of segmentation is not actually segmentation; it’s when you communicate with all your donors or cons
Asheville, NC. Hello, awesome nonprofit communicators out there! Join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. It’s finally here! Kivi’s latest book CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results is now available on Amazon in both paperback and Kindle versions.
We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at [link]. The post How It Feels To Be A Donor with Jen Willett (EF-S02-E03) appeared first on MarketSmart, LLC |.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at [link]. The post How It Feels To Be A Donor with Jen Willett (EF-S02-E03) appeared first on MarketSmart, LLC |.
A variety of recent news items crossed our desk that bear on what we’ll explore this week –”segmentation” ITEM : Civil Society in the UK reports in Top Charities See Largest Fall for Voluntary Income in 20 Years that the top 100 charities have recorded their most sustained drop in voluntary contributions in two decades. ITEM: In Canada, according to the Fraser Institute fewer and fewer Canadian tax-filers are giving less and less by way of charitable donations.
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