Nonprofit Marketing Guide

JUNE 22, 2017

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to be opened, and five times more likely to get click-throughs.

Nonprofits 183

Nonprofits Communication Fundraising Fundraising 183

Selfish Giving

JUNE 20, 2017

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Congratulations to the Engage for Good team for putting together such an outstanding resource! Pouring over the report, I came away with seven key takeaways for cause marketers. These should help you navigate and understand the report - and apply its lessons!

Retail 178

Retail Marketing Marketing Children 178

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. Not only can even small businesses with tiny budgets more quickly create quality content at a lower cost when partnering with micro-influencers, but they can also immediately ta

Marketing 163

Marketing Marketing Production Foundations 163

Ann Green

JUNE 19, 2017

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work. Appeal letters aren’t just about raising money. You may think the primary purpose of an appeal letter is to raise money, but building relationships is just as important.

Retention 131

Retention Communication Fundraising Fundraising 131

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

JUNE 23, 2017

Today’s Mixed Links are going to be a little different. I like to bring you the freshest links every week, but I am actually on vacation right now. So, instead of putting together another list of links from last week, I am sharing my go-to places for Mixed Links… Here is how I put together my Mixed Links each week: I start with a few places that have a lot of links in one place… My Alltop page.

Communication 155

Communication Nonprofits Marketing Marketing 155

Selfish Giving

JUNE 20, 2017

Today on CauseTalk Radio , Megan and I talk to Pete Brace , Vice President of Pet Parent Relations & Communications for Merrick Pet Care , a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors. Merrick Pet Care is making a difference in the lives of vets with PTSD! On the show, Megan, Pete and I discuss: Pete Brace, Merrick Pet Care.

Food 153

Food Production Communication 153

NonProfit Hub

JUNE 20, 2017

Ah, slacktivism. The juxtaposition of two conflicting actions—being an activist and, well… slacking. You might be wondering what exactly it is and how it makes a difference in the world. Luckily, we’ve researched those questions so you don’t have to. What is slacktivism? The United Nations has defined slacktivism as when people “support a cause by performing simple measures” but “are not truly engaged or devoted to making a change.

Universities 69

Universities Foundations Nonprofits Marketing 69

Nonprofit Marketing Guide

JUNE 19, 2017

Teresa Arnold. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. In 2009 Teresa Arnold happened upon a larger than life image of a contortionist hung in the window of a vacant store in Hartford, CT.

Communication 126

Communication Nonprofit Administration and Development Public and Nonprofit Management Nonprofits 126

Care2

JUNE 19, 2017

List size. Open rates. Page views. Click-through rates. Dollars donated. These are often the key metrics a nonprofit uses to determine the success of their digital program. However, it’s not the most important one.

Nonprofits 65

Nonprofits 65

The Agitator

JUNE 18, 2017

Frankly, we’re gobsmacked. Astounded, awestruck and absolutely thrilled by a massive undertaking by UK fundraisers and other leaders in the voluntary sector that should attract the serious attention and participation of all of us — on every continent. Today the Commission on the Donor Experience released its overview of recommended changes to transform fundraising from the “prevailing preoccupation with ever-increasing financial targets” to “building the kind of relation

Fundraising 60

Fundraising Fundraising Nonprofit Management Retention 60

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

NonProfit Hub

JUNE 19, 2017

I was having lunch with a friend recently, and she commented on the diversity of people who have been on Nonprofit Hub’s staff over the years. She then inquired about how we maintain such a strong cultural identity with such different, frequently changing staff members. The answer, to me at least, is simple: a strong organizational culture should bring people together—regardless of background or experience.

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Culture Values Production Nonprofits 65

Nonprofit Marketing Guide

JUNE 20, 2017

Do you recognize any of these scenarios? Your boss is a perfectionist which makes him nitpicky and hypercritical of your work because he believes it reflects poorly on him if it is not just so. Even though your boss knows you can do the work, she still thinks she can do it better, therefore she won’t delegate it to you. But because she is so busy, she never actually does the work.

Management 119

Management Communication Technology Leadership 119

Fundraising Coach

JUNE 21, 2017

Today, the fundraising think tank Rogare published "Less Than My Job's Worth." In this important "green" paper - a paper created for discussion - Rogare's director Ian MacQuillin exams the questions "is fundraising a profession?" and "does it matter if fundraising isn't a profession?" Does fundraising have the hallmarks of a profession? I've long been a proponent of viewing fundraising as a profession.

Sociology 58

Sociology Fundraising Fundraising Ethics 58

iMarketSmart

JUNE 23, 2017

I always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?” But the reason is that numbers in little rectangles in Excel don’t excite me. I like charts! I did something about it. So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics.

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Fundraising Fundraising Nonprofits 55

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

NonProfit Hub

JUNE 23, 2017

Have you ever been scrolling through your newsfeed and seen a photo of a celebrity holding something like vitamins or the newest detox tea and thought, “Hmm? I wonder if I ordered that, I would look like they do?” Welcome to the world of social media influencers. It’s the latest and greatest way to make a big splash with products. As nonprofits, we might not use celebrities, but we can sure use members of our community to make just as big of a splash, if not bigger.

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Nonprofits Production Nonprofit Organizations Nonprofit Organizations 51

Nonprofit Marketing Guide

JUNE 21, 2017

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website! Mentoring Program participant Rosie Aquila of Iona Senior Services shares how her organization drastically lowered their bounce rates with a website designed with the audience in mind.

Communication 108

Communication Activism Management Education 108

The Agitator

JUNE 21, 2017

Is there any fundraiser out there who hasn’t tested/tried video as a tool? I hope not. But just in case you still need some context or convincing or ideas, try browsing this infographic, presenting 127 Facts (you probably didn’t know about) Video Marketing from WebsiteBuilder.org. Some fascinating data here … 70% of YouTube views come from mobile (so be brief).

Marketing 45

Marketing Marketing Fundraising Fundraising 45

iMarketSmart

JUNE 21, 2017

1. Large amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. 2. Time is of the essence. You’ll need someone who’s been there and done that to keep things on-track. 3. Failure is not an option.

Nonprofits 40

Nonprofits Fundraising Fundraising 40

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance

The Agitator

JUNE 20, 2017

‘Tis the season of board meetings and budget reviews for those organizations with fiscal years beginning in July. So, there’s no better time to offer up this Agitator Board Meeting Swipe File on Fundraising Costs and Investment in Fundraising. Here’s a brief compilation of resources and advice that may come in handy as you explain to your board, CEO and CFO the issues of ‘overhead’, ‘costs’, ‘investment’, ‘fundraiser pay’, and other frequently rai

Fundraising 45

Fundraising Fundraising Philanthropy Nonprofit Management 45

The Agitator

JUNE 19, 2017

Being donor centric begins with listening to donors. OK, it actually begins with deciding to make the necessary organisational culture shift: Yes, we must listen to our donors if we want to retain them and survive. So now that you’re listening, what are you listening for? Imagine yourself as that guy in the submarine with the big earphones, listening for the slightest warning ping.

Culture 45

Culture Retention Fundraising Fundraising 45