Selfish Giving

MARCH 27, 2018

Today on CauseTalk Radio , Megan and I talk to Bjorn Erland , Vice President of People & Experience at Taco Bell and Jennifer Walker , Director of Strategic Development at Taco Bell Foundation , about the award of $3 million in scholarships through its Live Más Scholarship program. This includes $500k in scholarships for Taco Bell employees! On the show, Megan, Bjorn, Jennifer and I discuss: Bjorn Erland, Taco Bell.

Education 160

Education Education Foundations Values 160

The Agitator

MARCH 26, 2018

Last month, we talked about the advocate donor identity: how to tell if you have one , the science behind online activism , and how to get and convert advocates. Let’s assume you’ve gone through those, determined you have an advocate identity, and found it to be valuable (not all advocates are and advocacy is not a necessary condition of a quality donor ).

Advertising 68

Advertising Activism Philanthropy Values 68

Ann Green

MARCH 27, 2018

Lagom is a Swedish concept meaning everything in moderation or not too much, not too little. Keeping things simple. This is not to be confused with the Danish concept of Hygge, which means getting cozy. Not surprisingly there isn’t an English translation of these terms, even though they are much needed in our overstressed world. The term lagom can be used in almost any context – the home, relationships, work, etc.

Communication 58

Communication Recruitment Nonprofits Activism 58

EveryAction

MARCH 29, 2018

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. But in today’s digital landscape, their impact has somewhat diminished. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.

Fundraising 56

Fundraising Fundraising Nonprofits 56

Selfish Giving

MARCH 28, 2018

We're starting to make a little progress here.??With today's webinar on measuring impact and success we can check off the #1 thing you asked to learn more about in 2018. Don't worry, they'll be more on this topic. Thanks to you, my readers, I'm thinking about it all the time now (looking for relevant article for you, booking podcast guests who can talk about it, etc.).

Retail 113

Retail Recruitment Technology Foundations 113

The Agitator

MARCH 28, 2018

We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts. But while both are good ways to get people on your file, they may not always convert to donors. So what if it turns out that, like the Scarecrow’s brains and the True Meaning of Christmas*, the answer to acquisition was inside us, inside our organization (specifically our donor file) the whole time?

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Advertising Retention Communication Values 65

Kivi's Nonprofit Communications Blog

MARCH 28, 2018

Make your supporters the superhero in your story. We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. The nonprofit had seen attendance at its community events slip over the past two years — and its fundraising revenues had declined. After a quick review of its website, marketing materials, and social-media accounts, it was easy to diagnose a major reason why the organization had been struggling.

Healthcare 54

Healthcare Construction Nonprofits Communication 54

NonProfit Hub

MARCH 30, 2018

This article was originally published in Nonprofit Hub Magazine. Here’s the biggest truth bomb that nobody is exclusively talking about when it comes to nonprofit finances: there’s no way for us to tell you exactly how your nonprofit’s budget should be spent. It would be easy to say “spend X amount of dollars on marketing, funnel X amount into your staff salaries, etc.

Finance 52

Finance Nonprofits Nonprofit Finance Marketing 52

The Agitator

MARCH 25, 2018

New thinking and new approaches are fundamental necessities for survival and growth. Not because all “old” ways are bad. Not all are. And surely not because the next, shiny new thing is likely to be better. It’s not. In a sector desperate for growth new solutions and approaches to financing must be explored. Incremental change –the testing of ‘whispers’ like envelope teasers, letter length, letter signers – make for only marginal improvement even when executed by the most skillful prac

Finance 56

Finance Fundraising Fundraising Homelessness 56

Kivi's Nonprofit Communications Blog

MARCH 27, 2018

On this afternoon’s #NPCOMM Chat Live on Facebook , I talked about how nonprofit communications staff need to set boundaries. You can check out the replay here. Here’s a quick outline of what I discussed. 1. Define the Boundary. Before you can set boundaries, you need to know your own limits. When are you feeling overwhelmed, frustrated, uncomfortable, resentful, or guilty?

Communication 48

Communication Nonprofits Values Culture 48

The Agitator

MARCH 29, 2018

A new TV series, Alex, Inc. debuted this week. It’s about the founding of the real-life podcast Startup which covers the founding and early days of Gimlet Media. Gimlet produces podcasts that are downloaded 12 million times a month. Now that the subject of ” podcasting ” has hit the cultural mainstream of television, it’s long overdue for an Agitator post.

Advertising 45

Advertising Non-Profits Culture Education 45

Kivi's Nonprofit Communications Blog

MARCH 26, 2018

Sheri Booms Holm. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Sheri Booms Holm is the Director of Communications at West Central Initiative.

Communication 43

Communication Public and Nonprofit Management Nonprofits Leadership 43

Kivi's Nonprofit Communications Blog

MARCH 29, 2018

FOR BLOG AND NEWSLETTER READERS ONLY! It’s Kivi’s birthday Saturday, March 31st and to help her celebrate, we are inviting YOU to join our amazing All-Access Pass Holder community (and save $200). For the next 3 days (Thursday, Friday, and Saturday), you can save $200 off our Annual All-Access Training Pass when you use promo code KIVIBDAY.

Energy 41

Energy Culture Communication Marketing 41

The Agitator

MARCH 27, 2018

There are many real issues and perceived issues concerning the state of media. This is not that thought piece. This is the one proclaiming that this is the perfect time for your organization to become its own media organization; for several reasons. The costs of operating a media organization have never been lower. You could run it entirely online with owned assets and little-to-no marginal costs.

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Law Construction Medical Energy 40

Kivi's Nonprofit Communications Blog

MARCH 30, 2018

Venkman’s. Atlanta, GA. Good Friday to you all! Won’t you join me for the best articles, posts, tips, and more from around the world of marketing and fundraising? It’s time for Mixed Links…. ENDS TOMORROW! In honor of Kivi’s birthday tomorrow we are having an All-Access Pass Flash Sale. You can save $200 on our Annual All-Access Pass by entering the promo code KIVIBDAY at checkout.

Communication 45

Communication Nonprofits Marketing Marketing 45