Nonprofit Marketing Guide
JANUARY 16, 2018
Another week, another change to Facebook. ( See Mark Zuckerberg’s post from January 11, 2018.). This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages.
Selfish Giving
JANUARY 14, 2018
“People influence people. Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Influencer marketing is a billion-dollar industry on Instagram alone with spending set to double by 2019. Following the wisdom of Mark Zuckerberg , brands and agencies continue to create and execute social media campaigns that unlock the influencing potential of a trusted friend.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ann Green
JANUARY 18, 2018
I didn’t feel a lot of donor love after I made my year-end gifts at the end of November. I thought maybe it’s coming later. Okay, now it’s later – the middle of January. Let’s see how things are going. How long do I have to wait for a thank you letter? The Whiny Donor (@thewhinydonor) always shares spot on fundraising tweets, and one of her best is “ Seriously.
Nonprofit Tech for Good
JANUARY 15, 2018
Thus far, nonprofits have struggled to create mobile apps that their donors and supporters want to use. They don’t have the financial resources or staff expertise necessary and as a result, app stores are lacking in apps that inspire people to do good. Now 11 years after the launch of the first iPhone, social enterprises and socially-responsible businesses are finding creative ways to contribute to the mobile app economy with apps that combine lifestyle with social good.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
JANUARY 18, 2018
Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. And the 2018 edition is now available! Get your FREE copy now. During the eight years we’ve been publishing this report, we’ve see nonprofit communications staff evolve to become strategic partners with programmatic, development, and executive staff.
Selfish Giving
JANUARY 16, 2018
Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. On the show, Megan, Kathleen and I discuss: Kathleen Janus, Author. You’ve written a book called Social Startup Success - can you tell us what the book’s about and what compelled you to write it?
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
JANUARY 18, 2018
For years, consumers have been buying products online through the experience provided to them by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market , or a marketplace that doesn’t have transaction costs. Basically, it’s just a fancy way to say nonhuman online interactions.
Nonprofit Marketing Guide
JANUARY 17, 2018
Gary Wohlfeill. You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. ~Kristina. Guest Post by Gary Wohlfeill. Your event or campaign is officially over and it was incredible. You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so much more.
The Agitator
JANUARY 17, 2018
“What gets measured gets managed” – ( attributed to Peter Drucker, among others.). If vanity metrics were merely useless, we might abide them as just one of many wastes of time. But they are actively counterproductive, crowding out the useful and camouflaging the useless. Vanity metrics may make you feel good. They may be easy to measure. And some of them may feel like a victory.
Getting Attention
JANUARY 17, 2018
When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
NonProfit Hub
JANUARY 16, 2018
Congratulations on your successful end-of-year fundraising campaign! After all the hard work put into the final fundraising push of the year, you definitely deserved that extra plate at Christmas dinner and the extra drink (or drinks ) on New Year’s Eve – cheers. But now it’s 2018 and the ball has dropped. It’s time to make sure you’re not dropping the ball.
Nonprofit Marketing Guide
JANUARY 15, 2018
Cortney Nichols. Welcome to our first installment for 2018 in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Cortney Nichols is the creator of Marketing for Social Profits.
The Agitator
JANUARY 16, 2018
Yesterday we identified those metrics you should eliminate with extreme prejudice. So it’s only fitting that we should talk about those metrics you’ll want to embrace and socialize in your organization – Key Performance Indicators (KPIs). First, I should mention that DonorTrends is offering Agitator readers a free test drive of their excellent Donor Dashboard here.
iMarketSmart
JANUARY 19, 2018
I’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too. Back in 1996, I was a young, energetic salesman working to help grow a small marketing agency in Silver Spring, Maryland. I made tons of cold calls and set plenty of appointments. Then I uncovered needs and, later, made presentations or wrote proposals.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Getting Attention
JANUARY 17, 2018
When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.
Nonprofit Marketing Guide
JANUARY 19, 2018
Good day, awesome people! Join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… First off, we just released our 2018 Nonprofit Communications Trends Report. You can download it for free here. Do you know The 1 Word That Shouldn’t Appear In Your Nonprofit’s Email Newsletter Subject Line ?
The Agitator
JANUARY 15, 2018
One of my favorite country music singer/songwriters is Brandy Clark. As we kick off this Agitator series on Fundraising Metrics I’m going to invoke Brandy because her song Pray to Jesus reflects the approach to decision making by all too many fundraisers unfamiliar with simple metrics, simple calculations. Brandy writes: “Cause there ain’t but two ways.
iMarketSmart
JANUARY 18, 2018
Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that have implemented engagement fundraising. The post Engagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (Season 2, Episode 1) appeared first on MarketSmart, LLC |.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Pam Moore
JANUARY 17, 2018
Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook.
iMarketSmart
JANUARY 17, 2018
My friend, Dr. Russell James has just finished the newest edition to his groundbreaking textbook, Visual Planned Giving. This includes an in-depth analysis of the 2018 tax bill, and how he expects it to impact planned giving. Specifically designed for fundraisers seeking to expand their knowledge about charitable gift planning, here’s a quick snapshot of the great information included: An easy-to-understand introductory book that addresses all of the major topics in planned giving law and taxati
The Agitator
JANUARY 18, 2018
You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. The desire to complete sets and goals. What happens in your brain as you donate. Using the fresh start effect. Creating exceptions to mental accounting. How to frame your matching gift. But, did you know that the same behavioral science techniques work as a way of framing your metrics to your best advantage?
The Agitator
JANUARY 14, 2018
“He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it.” -Martin Luther King, Jr. We know who Dr. King was. We know who Donald Trump Is.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Expert insights. Personalized for you.
208 
Let's personalize your content