How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
In one, people were asked to donate for a child in medical need. One experiment asked about donating for an environmental problem. Journal of Economic Behavior & Organization, 38(1), 43-57. [6] Organizational Behavior and Human Decision Processes, 97(2), 106-116. [7] This roughly doubled average gift size.[5].
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