How Fundraisers Can Reconcile the Competition that Exists Between Your Donors’ & Administrators’ Hero Stories
iMarketSmart
OCTOBER 10, 2022
But a nonprofit is not just a fundraising organization. In the donor-hero story, charity administrators are minions. The administrator’s role is only to dutifully obey donor orders. What works for this group is the administrator-hero story.[1] This culture difference goes beyond profit. This hero story is powerful.
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