Fear is Not the Answer: Building Relevant, Authentic Connections Through Marketing and Development
Kivi's Nonprofit Communications Blog
SEPTEMBER 14, 2022
As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. There are 5 elements of effective (not necessarily ethical) marketing: Need: Most often shared as a threat (pandemic, Supreme Court decisions, et cetera.), There is another way.
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