Fear is Not the Answer: Building Relevant, Authentic Connections Through Marketing and Development
Kivi's Nonprofit Communications Blog
SEPTEMBER 14, 2022
In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. There are 5 elements of effective (not necessarily ethical) marketing: Need: Most often shared as a threat (pandemic, Supreme Court decisions, et cetera.), There is another way.
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