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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. But it’s fine.

Values 89
article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. But it’s fine.

Values 52