article thumbnail

How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

Building and managing wealth is a big part of their lives. Major donors tend to plan their finances well in advance.[9] Journal of Personal Finance, 18 (1), 65-73. [4] Journal of Personal Finance, 17 (2), 9-21. [6] Journal of Personal Finance, 19 (2), 47-64. [10] You might want to learn a little about Star Trek.

Finance 52
article thumbnail

How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. It’s called behavioral finance. Waking up the math or finance side blocks the social emotion side. In experiments, reminding people about money or finances reduces: Charitable giving [10]. Numbers, math, and finance can be a problem. Tax benefits matter.

article thumbnail

How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

It works with finances.[18] Journal of Public Economics, 148, 32-42. [4] 5] For an example where cash payments reduce charitable behavior, see Ariely, D., Origin of endowments in public good games: The impact of effort on contributions. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J.

article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Whatever you call it, an enhanced public identity can be valuable.

Values 89
article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Whatever you call it, an enhanced public identity can be valuable.

Values 52