NonProfit PRO

DECEMBER 1, 2022

A survey finds the majority of donors are giving at the same level on Giving Tuesday and in December, despite giving more than unusual throughout the year for Ukraine and other emergencies.

194

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Top Nonprofits

JANUARY 10, 2024

According to the Fundraising Effectiveness Project , a drop in gifts from major donors and a decrease in donor retention have led to fundraising challenges for nonprofits this year. As a nonprofit professional, you know that major gifts don’t just appear out of thin air.

Management 105

Management Retention Volunteerism Volunteerism 105

Top Nonprofits

MAY 8, 2024

Insights gathered through the prospect research process can transform your fundraising efforts and help you create a powerful, data-driven major gift fundraising strategy—but doing the research is only the beginning. Let’s dive in so you can start building relationships and acquiring more major gifts for your mission.

Fundraising 52

Fundraising Fundraising Activism Philanthropy 52

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy.

Public and Nonprofit Management 98

Public and Nonprofit Management Retention Management Fundraising 98

Get Fully Funded

MAY 9, 2024

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Jeff Brooks

APRIL 29, 2024

There’s a lot of revenue waiting to be raised from this special group of donors. A small but very valuable portion of them have the capacity to become true major donors. Here are the top-level findings of the study: At a time of … uncertainty in fundraising, midlevel donors appear to be foundationally strong.

Retention 59

Retention Foundations Values Communication 59

iMarketSmart

APRIL 19, 2024

“Where do we find donors?” Donors don’t come ready-made. The best way to find a donor is to discover those who have a history of supporting a cause or purpose similar to yours. This underscores the greater wisdom of growing your own donors by using the means suggested below.

Psychology 52

Psychology Culture Philanthropy Fundraising 52

Ann Green

OCTOBER 26, 2023

Let’s take a look at three areas where nonprofits can drive increased fundraising efficiency: staff retention, donor qualification, and campaign planning. Making bigger asks of more of your donors? Asking more from larger segments of your donors will ultimately make your fundraising less efficient if you’re not asking the right donors.

Fundraising 106

Fundraising Fundraising Retention Leadership 106

iMarketSmart

FEBRUARY 28, 2024

I think too many major gifts fundraisers – and people in most other industries as well – are not using their LinkedIn profiles to their fullest potential. What you write in your about section on LinkedIn can play a big role in encouraging or discouraging your major gifts prospects from wanting to talk with you. What do donors want?

Values 98

Values Collaborations Education Education 98

Candid

MARCH 5, 2024

One major obstacle is that foundations are reluctant to award grants to emerging organizations. Given this disadvantage, new nonprofits are typically advised to start with individual donors. So, how can a new nonprofit develop a pool of prospective donors when they’re still building their visibility and reputation?

Nonprofit governance and management 98

Nonprofit governance and management Finance Nonprofits Values 98

NonProfit Leadership Center

MAY 1, 2023

Findings from the 2023 M+R Benchmarks study reveal four important insights all nonprofit organizations should know. Just like you would nurture any relationship, you must do the same with donors and prospects. Growth and engagement relies on authentic year-round communication and cultivation that is consistent and compelling.

Disaster Relief 245

Disaster Relief Advertising Nonprofit Leadership Poverty 245

Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. We want the people with the capacity to make major gifts to make them. Where can you find your most generous donors and prospective donors? And how do you know how much to ask for?

Donor Motivation 79

Donor Motivation Foundations Values Fundraising 79

Get Fully Funded

JUNE 6, 2022

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors. So, let’s get you some major gifts, okay?

Nonprofits 72

Nonprofits Food Fundraising Fundraising 72

iMarketSmart

APRIL 24, 2024

Accountability is good – even for major gift officers. The study found that using small-dollar metrics to hold major gifts fundraisers accountable hurt these charities – A LOT! But don’t miss the point – this isn’t because accountability is inherently bad for major gifts fundraising. This is about relationships.

Fundraising 52

Fundraising Fundraising Energy Recruitment 52

The Fundraising Authority

SEPTEMBER 7, 2022

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time.

Non-Profits 124

Non-Profits Charitable Organizations Education Education 124

Get Fully Funded

MARCH 21, 2022

Major donors make a major impact on your nonprofit, but it can be a bit scary to ask major donors for a donation. If you’re new to major donor work, you know what I mean. And the best way to get to know your major donors is to ask good questions that spark conversation.

Homelessness 126

Homelessness Children Food Health 126

iMarketSmart

JANUARY 10, 2024

AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge of building caseloads of major donor prospects. But can they really help you fill a caseload with qualified major donor prospects better than other methods? What Is Machine Learning and AI?

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. Steward donors and encourage them to become loyal to your organization. . Well, donor loyalty is the biggest factor in determining and stewarding potential major donors.

Fundraising 135

Fundraising Fundraising Activism Communication 135

Fundraising Coach

MARCH 3, 2023

Originally posted in March 2014, updated in March 2023 One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors—relationships that last beyond one donation and remain strong even when it’s challenging for donors to give. What is a donor prospect profile?

Public and Nonprofit Management 98

Public and Nonprofit Management Philanthropy Foundations Education 98

Bloomerang

NOVEMBER 29, 2022

The Fundraising Effectiveness Project (FEP) recently released its Second Quarter Fundraising Report, which is full of insights and giving trends that can help you and your team with your donor acquisition and retention efforts. There was a much larger decline comparatively when looking at donors who gave less than $500. By how much?

Fundraising 87

Fundraising Fundraising Retention Activism 87

Bloomerang

MAY 26, 2022

Connecting with new donors is crucial to growing your nonprofit’s supporter base and ultimately raising more for your cause. New donors invigorate your nonprofit with a fresh wave of funding and engagement. But you have to find and connect with these individuals first. Leverage your existing supporter base.

Nonprofit Organizations 119

Nonprofit Organizations Nonprofit Organizations Recruitment Nonprofits 119

iMarketSmart

JANUARY 31, 2024

You know they’re in there, somewhere in your donor database. You just need to find them – those small donors who could turn into major donors. For this article, we’re going to unpack how to do this with prospective major donor prospects who may have been hiding in your database for years, or may be relatively new.

Values 52

Values Communication Recruitment Culture 52

NonProfit Quarterly

FEBRUARY 27, 2024

Image credit: Allef Vinicius on Unsplash Nonprofits remain a robust part of the US economy and a major source of employment. Donor contributions to nonprofits fell by 10 percent. But the sector has shown signs of weakening in some areas, notably in fundraising. The report does not indicate what those funding sources might have been.)

Health 63

Health Civil Society Governance Public Policy 63

Ann Green

APRIL 29, 2024

Are you missing opportunities to engage with donors in new ways? However, as we’re constantly reminded, we’re living in unpredictable times—economic turbulence, heightened political and social tensions, the rise of AI, changing donor habits and preferences – the list goes on. Donor preferences are rapidly diversifying.

Fundraising 69

Fundraising Fundraising Public and Nonprofit Management Foundations 69

Jeff Brooks

JULY 5, 2023

Are you handling your mid-level donors in the best possible way? When you do, you can dramatically improve revenue, and you’ll also find “hidden” major donors. A mid-level gift officer should limit their caseloads to 500-700 donors. Find out what each mid-level donor cares about.

Retention 52

Retention Management Communication Fundraising 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

Fundraising 144

Fundraising Fundraising Public and Nonprofit Management Technology 144

Fundraising Coach

SEPTEMBER 7, 2021

One of the biggest mistakes I see with major gift solicitations is incredibly easy to fix. If you've ever made an appointment for a major gift ask, you've probably felt the stress of "getting it wrong." Whether on Zoom or in-person, the donor picks up on the stress but can't identify the source. Donors aren't stupid.

Fundraising 108

Fundraising Fundraising Nonprofits 108

Bloomerang

MARCH 17, 2023

You’ve completed thorough prospect research , cultivated and provided a site visit, prepared a first-rate proposal and secured a meeting to make a solicitation, but the major donor prospect responds with a “no.” It’s up to nonprofit leaders to be tuned in and sensitive to the complexity of donor words and feelings.

Fundraising 112

Fundraising Fundraising Insurance Leadership 112

iMarketSmart

JANUARY 17, 2024

Many major gift officers don’t realize that one of the things some wealthy donor prospects do after receiving a first communication from you is to check out your LinkedIn profile. For many major gift officers, their LinkedIn headlines, as well as the rest of their profiles, are a missed opportunity to intrigue new donor prospects.

Values 52

Values Fundraising Fundraising Communication 52

Candid

SEPTEMBER 21, 2022

Let’s get started: How can I find the names of individual donors that support an organization? Finding the names of individuals that donated to a nonprofit is difficult because the IRS doesn’t require most nonprofits to disclose where their donations come from. How can I find out what foundations support an organization?

Foundations 122

Foundations Philanthropy Nonprofits 122

Bloomerang

AUGUST 12, 2022

Dear the ghosts are watching, The first thing to understand is, while you and the ghosts think this is a historic mission, the majority of the universe has no idea you even exist. Your best donors are those with whom you already have a foot in the door. Think of the universe of prospective donors as concentric circles.

Foundations 107

Foundations Universities Philanthropy Associations 107

iMarketSmart

MARCH 27, 2024

In our quest to inspire past major donors and board members to refer us to their friends and colleagues, we must first address the following five significant obstacles that stand in our way. Concerns about Referral Treatment Board members and donors may worry about how their referrals will be treated.

Values 52

Values Fundraising Fundraising Nonprofits 52

iMarketSmart

FEBRUARY 7, 2024

Understanding the motives for why donors make major gifts is a big part of successful fundraising. This is how we can relate to a donor and make offers that will resonate with them. And there are many tangible reasons why donors give , such as righting wrongs and honoring a family member or friend.

Universities 52

Universities Values Education Education 52

Jeff Brooks

MAY 8, 2023

Here’s an easy formula for making your fundraising more relevant to donors. But if you’re not an insider or expert -- like the large majority of your donors -- it’s just a list. And you might find you can say a lot less about what you do and how you do it. That’s the part donors care about. No reason to donate now.

Fundraising 98

Fundraising Fundraising Children Education 98

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. But there are two things that are certain: social distancing will continue to be a reality and your donors will continue to believe in your mission. Not to worry.

Nonprofits 131

Nonprofits Activism Advertising Collaborations 131

iMarketSmart

FEBRUARY 14, 2024

How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? But what continues to distress gift officers and others who work at large nonprofits is – even with the newest technologies like AI – their caseloads continue to be bloated with too many people who aren’t qualified to give major gifts.

Values 52

Values Medical Technology Fundraising 52

MNA Association

MAY 9, 2024

Thank your donors. This important post-campaign phase will solidify your organization’s relationships with everyone who made the campaign possible , from your staff and board members to your donors and volunteers. Given these high stakes, you may find that you need assistance as you dig into your post-campaign tasks.

Culture 52

Culture Associations Fundraising Fundraising 52