Selfish Giving

JUNE 21, 2023

Marketing expert Jim Stengel said the AB matter in particular is one more example of conflating brand purpose with cause marketing, including the risk of going beyond what a brand’s purpose is. But, he added, scrutiny on marketing activations and partnerships is likely to increase. Marketing Your Cause 1. Brain Food 1.

Marketing 130

Marketing Marketing Food Foundations 130

Selfish Giving

MAY 10, 2023

Marketing Your Cause 1. 9 ways artificial intelligence (AI) can improve your email marketing. Four ways to us e email marketing to drive event attendance. Account Manager, Corporate & Foundation Partnerships, American Humane , Remote 4. Director, Corporate and Foundation Partnerships, American Humane , Remote 5.

Marketing 130

Marketing Marketing Universities Food 130

NonProfit Leadership Alliance

OCTOBER 18, 2023

Maricela Morado , President & CEO, Area Agency on Aging for Southwest Florida Alaine Nix , Director of Advocacy, CASA of Galveston County Nanea Orellana , Miami Veterinary Foundation Nicole Papathanassiou , Melanoma Research Foundation Melissa Peterson , Exceptional Connections International Amy C.

Nonprofit governance and management 246

Nonprofit governance and management Nonprofit Leadership Leadership Foundations 246

Selfish Giving

MAY 3, 2023

What marketing materials should we focus on for building new partnerships?" Tito's Vodka is teaming up with the Bissell Pet Foundation so you can have a cocktail with your dog and support a great cause. Marketing Your Cause 1. Opinion: Why harnessing trends is the future of marketing. Brain Food 1. Reverse ATMs.

Marketing 130

Marketing Marketing Foundations Food 130

Selfish Giving

MARCH 15, 2023

How to do cause marketing with self-storage companies. Apparel company Carhartt , a maker of heavy-duty working clothes, is partnering with the National Park Foundation to recruit Gen Z into entry-level parks positions around the country. Marketing Your Cause 1. Brain Food 1. ✍️ Partnership Notes 1. Cool Jobs in Cause 1.

Marketing 130

Marketing Marketing Recruitment Universities 130

Selfish Giving

NOVEMBER 15, 2023

How to do cause marketing with a funeral home.⚰️ The c-store retailers that supported the military on Veterans Day with cause marketing activations. Marketing Your Cause 1. Director, Corporate Partnerships, Arbor Day Foundation , Lincoln, NE 2. Brain Food 1. Check out this article , too. Cool Jobs in Cause 1.

Retail 130

Retail Marketing Marketing Food 130

Selfish Giving

DECEMBER 6, 2023

He's been hoarding them since he began donating to Wendy's Dave Thomas Foundation for Adoption. Missouri Department of Corrections and cat and dog food supplier Royal Canin are partnering for Puppies for Parole. If there were a law against dogs stealing food, Charlie the Yorkie would be doing hard time with no chance of parole!

Food 130

Food Law Foundations Associations 130

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Selfish Giving

FEBRUARY 14, 2024

Spending too much time would be like putting your retirement money into crypto and emerging marketing. Hellman's spent the Superbowl promoting Sick of Food Waste Day on Monday and donating to a student-led anti-waste organization. Marketing Your Cause 1. Brain Food 1. The key here is to be strategic. This is interesting.

Public and Social Policy 147

Public and Social Policy Public and Nonprofit Management Insurance Food 147

Selfish Giving

JANUARY 18, 2023

But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. Nonprofits could learn a thing or two from the NFL’s Helmets Off marketing strategy. Brain Food 1. The brown one is swapping stilettos for kitten heels.

Marketing 130

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Selfish Giving

OCTOBER 18, 2023

As they were not familiar with cause marketing, had no dedicated staff - and weren't opposed to working with an alcohol company - they accepted the partnership as is. If the alcohol company had contacted the National Park Foundation , the conversation would have been much different. Marketing Your Cause 1. Brain Food 1.

Values 130

Values Marketing Marketing Production 130

Selfish Giving

AUGUST 14, 2017

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. To provide some scale, Smithfield is one of the largest global food and consumer packed meats companies in the world, to the tune of $14 billion.

Food 113

Food Disaster Relief Public and Nonprofit Management Associations 113

Selfish Giving

AUGUST 9, 2023

✅ Environmental sustainability, K-12 education, and food insecurity are the top priority areas (Page 8). Marketing Your Cause 1. Marketers, share this 5-minute video with your boss. You can't just crank up marketing to increase fundraising. Marketing is complicated, and it takes time. Brain Food 1.

Environmental 130

Environmental Public and Nonprofit Management Food Education 130

Selfish Giving

AUGUST 24, 2022

Is your corporate partner just getting started in purpose marketing? Nature Valley is also touting its $3 million partnership with National Park Foundation. ?? Marketing Your Cause 1. Let's steal from Mother Theresa for our partnership marketing. Brain Food 1. A good article to share with your corporate partners.

Marketing 130

Marketing Marketing Foundations Food 130

Selfish Giving

NOVEMBER 8, 2023

My goal is to show them how to recruit event sponsors and cause marketing partners. Larger nonprofits with corporate partnership teams have multiple people working on partnerships in business development, marketing, and account management. Don't be afraid of cause marketing. Marketing Your Cause 1. Know your scale.

Environmental 130

Environmental Food Retail Recruitment 130

Selfish Giving

DECEMBER 22, 2021

Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. Marketing Your Cause 1. Account Coordinator, Corporate Partnerships, National Park Foundation , Washington, DC, ($50k - $60k) 3.

Public and Nonprofit Management 246

Public and Nonprofit Management Recruitment Marketing Marketing 246

Selfish Giving

JUNE 9, 2021

We had a great Cause Docs clinic on INFLUENCER MARKETING last week with Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International. This is a must-watch clinic on influencer marketing! ?? Marketing Your Cause 1. Brain Food 1. Partnership Notes 1.

Marketing 130

Marketing Marketing Foundations Food 130

Selfish Giving

OCTOBER 14, 2020

Pete instead of Peter) Instead of your name, does it say "Dear, Cause Marketer "? Longtime cause marketer - and newsletter reader - Sloane Lucas recently stepped into a new role at 1-800-FLOWERS.com. Marketing Your Cause 1. Director, Corporate & Foundation Partnerships, Project HOPE , Bethesda, MD ($86k - $120k) 2.

Marketing 130

Marketing Marketing Food Environmental 130

Selfish Giving

JUNE 28, 2023

Their post reminded me that just three years ago, cause marketing attorney extraordinaire Karen Wu of Perlman & Perlman fame ? How to do cause marketing with a business trying to get employees to return to the office. Marketing Your Cause 1. Marketing Your Cause 1. I ❤️ this rant from marketer Amanda Natividad. #1

Governance 130

Governance Marketing Marketing Charitable Organizations 130

Selfish Giving

SEPTEMBER 9, 2020

Chipotle guests can round-up their change to the next highest dollar amount on the app or website to support Kids In Need Foundation. Marketing Your Cause 1. The Arizona Lottery is reporting strong results aftering a marketing pivot that emphasized its giving back to local causes. Brain Food 1. Now through my birthday ??,

Marketing 130

Marketing Marketing Foundations Food 130

Selfish Giving

JUNE 16, 2021

Marketing Your Cause 1. You should use animals in your marketing. ?? Corporate Partnerships Manager, Arizona Sports Foundation , Scottsdale, AZ ($58k - $76k) 3. PRIDE Food 1. Burger King takes a shot at Chick-fil-A with its LGBTQ donations during Pride. ?? I don't care what your nonprofit does. Cool Jobs in Cause 1.

Marketing 130

Marketing Marketing Children Management 130

Selfish Giving

SEPTEMBER 15, 2021

Really bad and tasteless cause marketing. Free Webinar: How the Arthritis Foundation created a winning employee engagement strategy that landed a Handful of partners in just a few minutes. Marketing Your Cause 1. Director, Cause Marketing, Heifer International , Remote 5. Brain Food 1. SPONSORED] ??

Health 147

Health Marketing Marketing Recruitment 147

NonProfit Quarterly

FEBRUARY 28, 2024

From vast riparian watersheds to fisheries to croplands, few corners of the nation’s ⎯ and the world’s ⎯ food systems have escaped the eyes of the Walton family. Now, they’re expanding their philanthropy to news organizations that report on food, agriculture, and the environment and, in turn, amplifying the family’s other efforts.

Public and Social Policy 118

Public and Social Policy Environmental Public and Nonprofit Management Philanthropy 118

Selfish Giving

DECEMBER 16, 2020

High-purpose brands will double their market value more than 4X faster than low-purpose brands 2. When cause marketing is a partnership between big and small businesses. ?? Marketing Your Cause. File this under location-based cause marketing. Brain Food 1. Partnership Notes 1. Maybe you should too.

Non-Profits 130

Non-Profits Manufacturing Marketing Marketing 130

Selfish Giving

FEBRUARY 10, 2021

Marketing Your Cause 1. Some useful advice on how to hire your first marketer. National Director of Corporate & Foundation Relations, Canine Companions For Independence , Remote ($71k -$95k) Do you have a partnership position you are trying to fill? Brain Food 1. Nice pivot, Mackenzie and team. What makes it so great?

Marketing 130

Marketing Marketing Education Education 130

Selfish Giving

SEPTEMBER 4, 2019

And if you need yet another reason to tear down the wall between fundraising and marketing in your organization, this is a pretty good one. Busch Beer and Big Buck Hunter arcade game are aiming to make up the shortfall for the National Forest Foundation (NFF) with donations and an action-triggered fundraiser. Marketing Your Cause 1.

Foundations 124

Foundations Charitable Organizations Food Management 124

Selfish Giving

MARCH 8, 2023

I'm basing my post today on a great article written by Joshua Nite at Top Rank Marketing. How to do cause marketing with purveyors of carrots, beets, and onions. ? Marketing Your Cause 1. A person I admire in marketing, Mark Schaefer, wrote an excellent post on the current role of social media in marketing.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Production 130

Selfish Giving

MARCH 29, 2023

An added benefit is you'll raise more money from individuals and foundations too! 8 examples of how to do cause marketing with consumer packaged goods brands. Marketing Your Cause 1. Brain Food 1. Having an audience makes prospecting for partners easier - if not unnecessary. ? he replied. ✍️ Partnership Notes 1.

Marketing 147

Marketing Marketing Management Food 147

Selfish Giving

JUNE 8, 2022

Cause marketing contests support ASPCA , USO. Marketing Your Cause 1. Speaking of live events, five things to know about marketing events this year. #1: Senior Manager, Cause Marketing, Operation Homefront , Remote 3. Vice President, Corporate Partnerships & Initiatives, Sjögren’s Foundation , Reston, VA ????

Marketing 130

Marketing Marketing Management Food 130

Selfish Giving

MAY 19, 2021

Nostalgia marketing is hot right now. That's why Pizza Hut is launching a new version of its classic cause marketing program Camp Book It! Marketing Your Cause 1. Manager, Corporate Relations, Parkinson's Foundation , Remote ($48k - $64k) 5. Brain Food 1. Partnership Notes 1. Find your signature move.

Children 227

Children Food Associations Management 227

Selfish Giving

JANUARY 22, 2020

I've already found several examples of cause marketing programs, like the one above, between Sunrays Citrus and Save the Children. Cause marketing is growing in the Netherlands thanks to the work of Jori Paschold of Janje Beton , a nonprofit that encourages kids to never stop playing. Marketing Your Cause 1. Brain Food 1.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

NOVEMBER 6, 2019

Influencer marketing is hot right now! Did you see that 600 YouTubers are teaming up with the Arbor Day Foundation to raise $20 million to plant 20 million trees? What is influencer marketing? How can influencer marketing help my nonprofit? REGISTER: How to Leverage Influencer Marketing [FREE WEBINAR] ??

Marketing 100

Marketing Marketing Foundations Education 100

Selfish Giving

JULY 21, 2021

Do you have prospects in the food manufacturing space? This is an impressive list of cause marketing partners for their fall back to school campaign! Marketing Your Cause 1. Here's a marketing idea I got from this article. Hey, marketing team! Corporate Relations Manager, Greater Boston Food Bank , Boston 3.

Manufacturing 130

Manufacturing Food Health Foundations 130

Selfish Giving

JUNE 22, 2022

They don't distinguish between charity partnerships vs. marketing partnerships. ?? They don't have a marketing staff because "they don't need one" or "they don't believe in marketing." ?? Study: Companies are lying about how much they are giving via cause marketing. Marketing Your Cause 1. Brain Food 1.

Children 130

Children Food Recruitment Management 130

Selfish Giving

DECEMBER 2, 2020

Marketing Your Cause 1. Associate Director, Corporate Partners, Forte Foundation , New York City 3. Brain Food 1. Couple the above article with this one from Ben & Jerry's on not expecting instant gratification for purpose work. Your local sports teams have a Gen Z problem. Your nonprofit is part of the solution. ??

Marketing 204

Marketing Marketing Associations Management 204

Selfish Giving

JULY 22, 2020

Who's the King of Cause Marketing ? Readers loved the article I shared last week on vending machines as future cause marketing opportunities. Marketing Your Cause 1. What should your marketing be focused on for the next 6 to 12 months? ??Existing Marketing Project Manager, Public (Toronto) 5. Brain Food 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Children 130

Selfish Giving

NOVEMBER 29, 2023

According to Brian, focus on marketing people first and salespeople second. How to do cause marketing with a luxury car company and its superfans. This donation drive happens outside businesses, so it's definitely cause marketing, in my opinion. Marketing Your Cause 1. The key benefit of traditional mail marketing.

Homelessness 130

Homelessness Public and Nonprofit Management Environmental Finance 130