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What Nonprofits Can Learn from the Food Truck Craze

Selfish Giving

I’m fascinated by the whole food truck phenomenon. We have a number of food trucks here in Boston and I just finished watching The Great Food Truck Race on The Food Network. I’m also heading out to Los Angeles today for the Blogworld Expo and am hoping to sample some of their great food trucks!

Food 271
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Website Content for Homeless People?

Nonprofit Marketing Guide

I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites.

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6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. It’s amazing what Mark Hovarth has done with brands to help the homeless. Harpoon Grateful Harvest Cranberry Ale Supports Local Food Banks.

Marketing 278
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How to Use Your Website to Promote Your Nonprofit Online

Ann Green

By Carl Diesing Your website is an essential tool in your online marketing kit. Or, you may not have dedicated marketing professionals on your staff, leading to confusion over how best to handle your website marketing efforts. Look through your existing website and check that all your pages are updated and accurate.

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Active vs. Passive Cause Marketing

Selfish Giving

I call this active cause marketing (ACM). An example here in eastern Massachusetts, and I limit it to my area because I really don’t know what they do in other parts of the country, is Whole Foods. They practice what I call passive cause marketing (PCM). But ACM isn’t for everyone. The pitch was in a great location.

Activism 245
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The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. In short, these programs inspired me and made me proud to be a cause marketer. Location: New York City.

Marketing 239
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Beyond fundraising: How building community strengthens nonprofit sustainability

Candid

Over my last eight years working in marketing in the nonprofit sector, its become clear to me community isnt just about stewarding your donors. Strategies for building community Most nonprofits emerge out of a clear community need (think food banks, homeless shelters, health-focused foundations).