Selfish Giving

JANUARY 5, 2022

Did you get a free ride home via public transit on New Year's Eve ? Marketing Your Cause 1. This is a great thread on how to get more media coverage for your nonprofit. Opinion: Nonprofit brands can't be truly accessible until audio is part of the plan. Brain Food 1. You can raise your beer to this company.?? ??

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Homelessness 130

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. At Vital Strategies, we consider our global diversity to be our strength, and a powerful asset in our mission to reimagine public health for everyone. Did you enjoy this story?

Health 231

Health Public and Social Policy Public and Nonprofit Management Culture 231

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Selfish Giving

NOVEMBER 24, 2021

from creative agency Public for Meals on Wheels America. Domino's Pizza shows us that cause marketing doesn't always include a nonprofit partner; it just needs to support a cause. Marketing Your Cause 1. What are people curious about when it comes to your nonprofit's work? Brain Food 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Fundraising 130

Selfish Giving

AUGUST 9, 2023

Here are four things that caught my eye and how nonprofits should respond. Nonprofits must do everything possible to help companies operate efficiently and effectively. The nonprofit that helps the most may get the most. ✅ Environmental sustainability, K-12 education, and food insecurity are the top priority areas (Page 8). .

Environmental 130

Environmental Public and Nonprofit Management Food Education 130

Selfish Giving

MAY 26, 2021

Joining us on Thursday, June 3rd at 2pm EDT is Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International. Lauren Lawson-Zilai is the founder of Goodwill Industries International’s influencer marketing program. Marketing Your Cause 1. Does your nonprofit blog?

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Food 130

Selfish Giving

DECEMBER 22, 2021

Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. These formats allow your prospect to see firsthand how a partnership with your nonprofit helped a business address a specific challenge.

Public and Nonprofit Management 246

Public and Nonprofit Management Recruitment Marketing Marketing 246

Selfish Giving

JUNE 29, 2022

Since it's difficult to tie many nonprofit/for-profit partnerships to an actual boost in sales for the corporate partner (we all struggle showing this, right?), do partnership teams need to focus on the more nebulous "branding" benefits of supporting a nonprofit event or cause? Marketing Your Cause 1. That's a no-no. I can help.

Marketing 130

Marketing Marketing Public and Nonprofit Management Advertising 130

Selfish Giving

JUNE 9, 2021

We had a great Cause Docs clinic on INFLUENCER MARKETING last week with Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International. This is a must-watch clinic on influencer marketing! ?? Marketing Your Cause 1. Manager, New Business, Girls Who Code , NYC 6.

Marketing 130

Marketing Marketing Foundations Food 130

Selfish Giving

MARCH 8, 2023

I'm basing my post today on a great article written by Joshua Nite at Top Rank Marketing. He shared this quote: “Advertising is not persuasion, it is publicity. I get this question a lot from managers: "Joe, what kind of things should I be tracking from my partnership sales team?" Marketing Your Cause 1. She still is!

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Production 130

Selfish Giving

APRIL 13, 2022

Most nonprofits have enough happening at the top of the funnel - the awareness stage - for the initial attraction. I'm helping more of my nonprofit clients become more case study-centric. Interested in having me write case studies for your your nonprofit? Marketing Your Cause 1. Brain Food 1. I get that.

Retail 130

Retail Insurance Public and Social Policy Public and Nonprofit Management 130

Selfish Giving

NOVEMBER 29, 2023

That's why I'm glad I came across this interview with Brian D'Erario , a partnership expert who's worked with several well-known publications, including Morning Brew. According to Brian, focus on marketing people first and salespeople second. How to do cause marketing with a luxury car company and its superfans.

Homelessness 130

Homelessness Public and Nonprofit Management Environmental Finance 130

Selfish Giving

AUGUST 14, 2017

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. To provide some scale, Smithfield is one of the largest global food and consumer packed meats companies in the world, to the tune of $14 billion.

Food 113

Food Disaster Relief Public and Nonprofit Management Associations 113

Selfish Giving

JUNE 2, 2021

Join the Cause Docs Tomorrow, June 3rd at 2pm EDT as Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International, will be answering your questions on how to identify and work with influencers. Marketing Your Cause 1. Brain Food 1. Register (It's Free). ??

Public and Nonprofit Management 130

Public and Nonprofit Management Children Food Associations 130

NonProfit Quarterly

FEBRUARY 28, 2024

From vast riparian watersheds to fisheries to croplands, few corners of the nation’s ⎯ and the world’s ⎯ food systems have escaped the eyes of the Walton family. Now, they’re expanding their philanthropy to news organizations that report on food, agriculture, and the environment and, in turn, amplifying the family’s other efforts.

Public and Social Policy 122

Public and Social Policy Environmental Public and Nonprofit Management Philanthropy 122

NonProfit Leadership Alliance

MAY 23, 2023

In addition to raising necessary funds for your cause, you might host a fundraiser to accomplish the following goals: Raise awareness and educate the public about issues related to animal rights. In exchange, offer sponsors recognition on marketing materials or at the event. Plan the logistics.

Participation and motivation 195

Participation and motivation Fundraising Fundraising Public and Nonprofit Management 195

Selfish Giving

JULY 22, 2020

Who's the King of Cause Marketing ? Readers loved the article I shared last week on vending machines as future cause marketing opportunities. Marketing Your Cause 1. What should your marketing be focused on for the next 6 to 12 months? ??Existing Marketing Project Manager, Public (Toronto) 5.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Children 130

Stanford Social Innovation Review

NOVEMBER 8, 2023

She also lives in a food desert, which makes getting nutritious and affordable food difficult. The nearest fresh food grocer is three miles away, across the 101 freeway. She can afford one big shopping trip in the month and at the end of the month she visits the local food pantry to subsidize until she gets her next paycheck.

Health 119

Health Public and Social Policy Entrepreneurship Food 119

Nonprofit Marketing Insights by GlobalOwls

MAY 6, 2023

Social Media Monitoring Tools Nonprofits Should Use In 2023 Your Nonprofit is a champ in Social Media Marketing and your Brand is getting mentions throughout many channels. It’s basically the measurement side of social media content marketing. It’s basically the measurement side of social media content marketing.

Public and Nonprofit Management 98

Public and Nonprofit Management Non-Profits Nonprofits Marketing 98

Selfish Giving

FEBRUARY 3, 2021

Is your nonprofit hiring summer interns for its communications or media team? She's a junior at the George Washington University majoring in journalism and mass communication and minoring in public health. Marketing Your Cause 1. Why Clubhouse is a gold mine for marketers and entrepreneurs [and nonprofits??]

Public and Nonprofit Management 130

Public and Nonprofit Management Children Foundations Universities 130

NonProfit Quarterly

FEBRUARY 27, 2024

Image credit: cottonbro studio on pexels.com Nonprofits faced significant workforce shortages last year, continuing a years-long trend that has left the nonprofit sector in a “crisis” that is hurting the individuals and communities they serve. When nonprofits cannot hire enough employees to provide vital services, the public suffers.

Governance 109

Governance Recruitment Nonprofits Health 109

Selfish Giving

OCTOBER 5, 2022

for companies to support public treasures, it's less common in Italy. While supporting public treasures is new for modern Rome, it isn't a new idea and has ancient roots. Tod's support for the Colosseum spurred other companies to support other public projects in Rome. Just a little trickle of publicity, he assured Romans.??

Public and Nonprofit Management 130

Public and Nonprofit Management Nonprofit governance and management Construction Retail 130

Selfish Giving

SEPTEMBER 29, 2021

public safety. ?? Marketing Your Cause 1. How to use testimonials effectively on your nonprofit website (with examples!). The Harris County Public Library (HCPL) is doing a nice job building an audience on Youtube. Communications Manager, CSR, Call of Duty Endowment , Santa Monica, CA 3. Brain Food 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Recruitment Associations Children 130

Selfish Giving

AUGUST 4, 2021

This article in Event Marketer specifically talks about the post-pandemic landscape for sports sponsorships , but it could be easily be applied to nonprofit event sponsorships. Nonprofit event sponsorship is a whole new ballgame, people! ?? Marketing Your Cause 1. Brain Food 1. Let me paraphrase.

Public and Nonprofit Management 130

Public and Nonprofit Management Food Values Production 130

Selfish Giving

AUGUST 30, 2023

I tell nonprofits that your brand is what your audience says about you online. Your nonprofit may not focus on branding, but you still have a brand that influences your success (or lack of) with corporate partners. A nonprofit partner! Marketing Your Cause 1. I conflate brand with audience (i.e., ✍️ Partnership Notes 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Associations Activism Food 130

Selfish Giving

OCTOBER 13, 2021

I look for people in CSR, marketing, and public relations. via Maureen Carlson , Chief Programs & Marketing Officer at CMN) 2. Marketing Your Cause 1. 11 Halloween promotions to use in your marketing this month. Partnership Manager, KaBOOM! Brain Food 1. Partnership Notes 1. Carol Cone (aka Mom ??)

Retail 130

Retail Public and Nonprofit Management Food Associations 130

Nonprofit Marketing Insights by GlobalOwls

JANUARY 6, 2021

10 Powerful Twitter Marketing Tips [That Work like Magic]. All organizations can benefit from having a solid Twitter Marketing strategy (B2B, B2C, NGOs, etc.). Check out the following tips and improve your Twitter Marketing. Twitter is a powerful marketing platform that needs your attention. Define Your Business Goals.

Marketing 145

Marketing Marketing Social Enterprise Social Enterprise 145

Selfish Giving

MARCH 25, 2020

Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal Brittany will be giving you a roadmap to help your partnerships survive the next two years. So far, Judd's written profiles on Darden, Kroger, Whole Foods, Publix, Spectrum and Amazon (which is bizarrely seeking public donations to pay workers' sick leave ??).

Public and Nonprofit Management 130

Public and Nonprofit Management Insurance Food Foundations 130

Selfish Giving

APRIL 17, 2019

It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Last week, I shared a post on ten nonprofits that are using Instagram incredibly well. Marketing Your Cause 1. it and it was very popular. is still important.

Culture 113

Culture Public and Nonprofit Management Marketing Marketing 113

Selfish Giving

JULY 25, 2018

Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. Marketing your cause ?? ??An An interesting Marketing Week article on Patagonia and why brands can’t reverse into purpose through marketing.

Public and Nonprofit Management 133

Public and Nonprofit Management Marketing Marketing Retail 133

Fundraising Coach

MAY 1, 2024

Nonprofits depend on loyal donors to receive sustainable support for their work. This means your organization must provide a positive donor experience , not just in one event or campaign, but over the course of their involvement with your nonprofit.

Public and Nonprofit Management 59

Public and Nonprofit Management Nonprofits Activism Foundations 59

Beth Kanter

FEBRUARY 14, 2024

Panel at Global Nonprofit Leaders Summit Last month, at the Global Nonprofit Leaders Summit in Seattle hosted by Microsoft, I moderated a roundtable, “Empower Employees with AI Productivity Tools,” with leaders from three nonprofits: Alex Duncan,, British Heart Foundation; Jon Townsend, National Trust; and Joel Ramjohn, Agape Source.

Public and Nonprofit Management 62

Public and Nonprofit Management Production Construction Nonprofits 62

Selfish Giving

JANUARY 9, 2019

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? Third, done well, cause marketing is the tide that raises all boats. However, cause marketing can be transformative for your organization.

Marketing 124

Marketing Marketing Public and Nonprofit Management Foundations 124

Getting Attention

JULY 14, 2015

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Manager for Reproductive Rights ACLU (New York, NY). Communications & Marketing Officer Shining Hope for Communities (New York, NY). Development & Marketing Manager Minnesota Spay Neuter Assistance Program.

Nonprofit governance and management 66

Nonprofit governance and management Public and Nonprofit Management Marketing Marketing 66

Bloomerang

FEBRUARY 21, 2024

Emphasize the positive publicity that corporate sponsors and individual donors can receive from donating raffle prizes to your event. Your nonprofit can publicly thank these donors using your social media, email, blog posts, and other event marketing materials. How can you simplify the raffle planning process?

Public and Nonprofit Management 74

Public and Nonprofit Management Food Construction Technology 74

Selfish Giving

APRIL 20, 2022

Recently, I signed up for a wicked smahht newsletter from a public relations coach named Michael Smart. Here are some examples: A handwritten note mentioning a marketing initiative and how it could be improved or enhanced by adding your organization as a partner. Marketing Your Cause 1. Brain Food 1. Partnership Notes 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Food Management Values 130

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Source: Statista This means that public services and nonprofits need to adapt and adjust fast in order to meet the needs of the citizens.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98