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A Quarter of All Homeowners Could Lose Insurance Due to Climate Change

NonProfit Quarterly

Seven months later, State Farm followed suit and publicly announced it would no longer accept personal or business applications for casualty or property insurance in California. California, the nation’s most populous state, is too much of an insurance risk due mainly to escalating wildfires. The reason? California isn’t alone.

Insurance 115
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How to Use Email to Build a Legacy Giving Program

The Storytelling Nonprofit

Legacy giving is the process of getting gifts through wills and estates, and those gifts typically come in the form of cash, stocks, properties, or insurance. Legacy gifts are the ultimate gift to a non-profit and often are seen as the culmination of the relationship between the donor and the organization.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Key foundations for success in building your content marketing strategy and plan. Content tips and tricks – actionable strategies to create engaging and profitable content on a tight budget.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Key foundations for success in building your content marketing strategy and plan. Content tips and tricks – actionable strategies to create engaging and profitable content on a tight budget.

Marketing 132
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Building Public Support for Employee Ownership: Lessons from Colorado

NonProfit Quarterly

While the National Center for Employee Ownership defines employee ownership as “any arrangement in which a company’s employees own shares in their company or the right to the value of shares in their company,” in a worker cooperative, ownership means not just sharing profits, but having a direct voice and vote in the workplace.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Key foundations for success in building your content marketing strategy and plan. Content tips and tricks – actionable strategies to create engaging and profitable content on a tight budget.

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You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

It requires having a solid brand architecture and message foundation. It requires knowing your audience and how you can serve them real value on a consistent basis. It's these common foundations that weave the threads for relationships, trust and community. 10 foundational elements and tips for successful brand storytelling.