What To Do About Fundraising’s Dark Side
The Agitator
JUNE 13, 2013
As Craver points out, not only do the organizations topping CIR’s worst list engage in misleading fundraising, they do so by piggybacking the brands of ethical nonprofits. For example, CIR’s worst of the worst, Kids Wish Network, undermines the legitimate brand of the Make-a-Wish Foundation. We have to take the long view on this.
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