iMarketSmart

JANUARY 23, 2023

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It defines appropriate behaviors. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. The fundraiser can share stories of what others like the donor have done before.

Finance 52

Finance Organizational Behavior Law Values 52

iMarketSmart

APRIL 4, 2022

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

Philanthropy 52

Philanthropy Sociology Finance Psychology 52

iMarketSmart

MAY 22, 2023

5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? The gift value is identical. Lead with a gift: A simple fundraising example Games and theory are fine. What actually works in fundraising? Start with this: Go see donors.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. Crisis (threat).

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52