iMarketSmart

FEBRUARY 6, 2023

6] Providing value This phrasing emphasizes value. These value words include, “Ideas” “Gift opportunities” “Investment opportunities” “Conversation,” and “Proposal.” It can provide real value. Using “value” words for the proposal isn’t just a trick. Finally, a delay can increase perceived value.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

iMarketSmart

JANUARY 23, 2023

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It defines appropriate behaviors. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. The fundraiser can share stories of what others like the donor have done before.

Finance 52

Finance Organizational Behavior Law Values 52

iMarketSmart

APRIL 4, 2022

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

Sociology 52

Sociology Philanthropy Finance Psychology 52

iMarketSmart

MAY 22, 2023

5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? The gift value is identical. Lead with a gift: A simple fundraising example Games and theory are fine. What actually works in fundraising? Start with this: Go see donors.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. Crisis (threat).

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

Fundraising Leadership

OCTOBER 14, 2022

in organizational behavior at Harvard Business School in 2006, after receiving an M.A. If you think about the highest value you realize the interdependence.” in psychology at Harvard University in 2004 and an undergraduate degree from Yale University in political psychology in 1996. What is the best thing I can do at home?

Entrepreneurship 52

Entrepreneurship Psychology Universities Leadership 52

iMarketSmart

MARCH 27, 2022

But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. This is true in both lab experiments[1] and actual fundraising.[2] But fundraising world is weird.

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52