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Are Awareness and Thought Leadership Legit Nonprofit Marketing Goals?

Nonprofit Marketing Guide

Raising awareness and thought leadership are two of twelve nonprofit marketing goals in our Nonprofit Communications Strategic Planning Card Deck (Amazon). Because there are many ways to define and measure raising awareness and thought leadership, these two goals sometimes get dismissed by critics as superfluous and egotistical.

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5 Useful Affirmations for the Nonprofit Marketer

Nonprofit Marketing Guide

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing. Have competing priorities.

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4 Economic Factors that Could Impact Fundraising Efforts

NonProfit Leadership Alliance

Whether you’re fundraising for an alumni/ae association or an animal shelter, external economic factors can greatly impact your campaign’s success. How about marketing costs? There are plenty of free nonprofit marketing and fundraising tools you can try. Expanded fundraising potential. How can it affect nonprofits?

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5 Innovative Pledge Fundraising Strategies for 2024

NonProfit Leadership Alliance

Pledge fundraising campaigns are a dynamic way to inspire donors to commit to future gifts by engaging their competitive spirit. Ideally, your fundraising platform will have key features like easy-to-create, personal donation pages, and tools that help track fundraising progress.

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Five Ways Nonprofit Boards Can Support the Marketing Function

NonProfit Leadership Alliance

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. should be added to the document.

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Meet April’s Certified Nonprofit Professional (CNP) Cohort

NonProfit Leadership Alliance

The Nonprofit Leadership Alliance is excited to share the commencement of the April CNP Cohort for the Certified Nonprofit Professional (CNP) Professional Track program. Effective leadership is crucial for these organizations to thrive and continue to serve their communities. Learn more here!

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Measuring Your Nonprofit Marketing Success

Nonprofit Marketing Guide

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

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