Selfish Giving

NOVEMBER 2, 2022

Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. Know who your top fundraiser is. Have you executed a successful checkout fundraiser? Marketing Your Cause 1. Confirm your hunch about your partner.

Retail 130

Retail Social Action Associations Production 130

iMarketSmart

JULY 17, 2023

It’s a powerful fundraising message. Again, the social norm pushed giving towards two points: Giving at the norm or not giving at all. For fundraising, the ideal example is a stretch gift. As president of Connecticut College, Claire Gaudiani massively expanded fundraising success. Otherwise, it wasn’t. Her approach?

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

Getting Attention

MARCH 17, 2014

Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. Communications & Marketing Manager , SACNAS (Santa Cruz, CA). Digital Organizer , Action Network (Washington DC). Social Media Strategist , PETA (Los Angeles, CA). New Opportunities.

Public and Nonprofit Management 79

Public and Nonprofit Management Marketing Marketing Associations 79

The Agitator

DECEMBER 19, 2011

As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4% Much like the CIA once monitored the wheat harvest in the old Soviet Union, Ethan Boldt over at DirectMarketingIQ reports the top 5 fundraising direct mail trends in 2011. ahead of last year. Bad economy?

Fundraising 87

Fundraising Fundraising Social Action Culture 87

iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5]

Psychology 52

Psychology Public and Social Policy Altruism and Helping Values 52

Care2

FEBRUARY 15, 2011

It’s also great news for the many Frogloop readers who are nonprofit professionals and consultants engaged in online advocacy, fundraising and marketing. Care2 is a B Corporation, or social enterprise, that generates revenues by connecting individuals with nonprofits and business that are making the world a better place.

Social Enterprise 70

Social Enterprise Social Enterprise Social Action Recruitment 70

Kivi's Nonprofit Communications Blog

AUGUST 11, 2015

Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy to control spend. Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout.

Advertising 87

Advertising Social Action Activism Management 87