Nonprofit Tech for Good

MAY 7, 2025

The 2025 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

Marketing 80

Marketing Marketing Fundraising Fundraising 80

Ann Green

JANUARY 13, 2025

Have a plan in place You must have fundraising and communications/marketing plans. Go one step further and create a fundraising calendar , as well. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Do this after every fundraising campaign.

Retention 294

Retention Communication Nonprofits Finance 294

NonProfit PRO

OCTOBER 3, 2023

IT leaders across a broad range of industries celebrated this announcement, and today we invite nonprofit marketing and fundraising leaders to join in. Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

Marketing 246

Marketing Marketing Collaborations Fundraising 246

NonProfit PRO

AUGUST 7, 2023

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

NonProfit Leadership Alliance

DECEMBER 4, 2024

AI can help your team with many aspects of fundraising and management —as long as you leverage it strategically. Fundraising appeal creation so you can craft tailored requests that each donor will be receptive to. Marketing tools like your website builder, email marketing platform, and social media content calendar.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

NonProfit PRO

OCTOBER 19, 2023

What do marketing and fundraising leaders need to know about the cloud? The cloud powers many of today’s most vital fundraising and marketing tools and strategies, yet 96% of nonprofit leaders self-identify as being at the beginning of their cloud journey. Simply put, a lot!

Marketing 242

Marketing Marketing Fundraising Fundraising 242

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

Marketing 94

Marketing Marketing Retention Nonprofits 94

NonProfit PRO

JANUARY 4, 2023

One way to do it is to go old school with word-of-mouth and align it with your fundraising. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging?

Fundraising 299

Fundraising Fundraising Marketing Marketing 299

NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

Marketing 286

Marketing Marketing Fundraising Fundraising 286

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Ready to take your fundraising to the next level?

Fundraising 119

Fundraising Fundraising Public and Nonprofit Management Non-Profits 119

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

Marketing 306

Marketing Marketing Fundraising Fundraising 306

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Of course, you’d need to adjust based on several factors, most importantly: The importance of fundraising as a goal for your communications. The size of your team. I hope this helps you move your planning forward!

Marketing 227

Marketing Marketing Nonprofits Communication 227

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

NonProfit Leadership Alliance

MARCH 22, 2023

In fact, studies have shown that 57% of people who watch fundraising videos go on to make a donation. Whether you’re filming a video to raise awareness for your year-end campaign or livestreaming your next virtual fundraising event , these four video storytelling tips will help your nonprofit achieve fundraising success.

Fundraising 304

Fundraising Fundraising Nonprofits Universities 304

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

Marketing 259

Marketing Marketing Nonprofits Health 259

Selfish Giving

MARCH 5, 2025

At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. How to do cause marketing with a chain of furniture stores - and why the "Bob" in Bob's Discount Furniture was a perfect fit for this campaign. Marketing Your Cause 1. Plus, I may need a place to stay down the road!

Marketing 147

Marketing Marketing Values Foundations 147

NonProfit PRO

MARCH 7, 2024

When connecting with your audience, remember millennials and Gen Zers make up most of the population. Gamifying outreach can engage them.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

NonProfit PRO

JULY 26, 2023

In this episode of The NonProfit Voice Tech Series, Abigayle Tobia, vice president of philanthropy at Verland, and Erik Tomalis, chief evangelist and director of business development at Virtuous, join Mark Becker, editorial advisory board member for NonProfit PRO, to discuss how marketing automation can simplify tasks.

Marketing 246

Marketing Marketing Philanthropy Nonprofits 246

Stanford Social Innovation Review

APRIL 14, 2025

A side effect of nonprofits becoming accustomed to large foundation grants is that they do not develop diverse fundraising streams, and as a resultin moments of crisisfind themselves without experienced development teams, whose years of working to build relationships would now be crucial. Were in this for years to come.

Foundations 110

Foundations Fundraising Fundraising Environmental 110

Nonprofit Tech for Good

MAY 11, 2025

These AI marketing and fundraising statistics can help your inspire your nonprofit to adopt the use of generative AI for marketing and predictive AI fundraising. To learn more about AI, visit our AI Hub for Nonprofits and earn our Certificate in Artificial Intelligence (AI) for Marketing & Fundraising.

Marketing 53

Marketing Marketing Fundraising Fundraising 53

Candid

JANUARY 23, 2025

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. Over my last eight years working in marketing in the nonprofit sector, its become clear to me community isnt just about stewarding your donors.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

NonProfit PRO

MARCH 12, 2024

Here are five things not to do when measuring the performance of your online fundraising and marketing programs.

Fundraising 264

Fundraising Fundraising Marketing Marketing 264

Candid

OCTOBER 16, 2024

Based on my experience, here are three of the most common mistakes nonprofits make, along with what they should be doing instead: Fundraising mistake #1. By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

Communication 239

Communication Marketing Marketing Nonprofits 239

NonProfit PRO

JANUARY 24, 2023

The future’s looking bright for fundraising, but the rapidly upcoming generational shift has a lot of nonprofits looking to the future. Focusing on the traditional donor profile isn’t going to work going forward — which is why future-proofing your fundraising should be No. 1 on your priority list.

Fundraising 336

Fundraising Fundraising Nonprofits Marketing 336

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing. “Spend the money.”

Marketing 220

Marketing Marketing Nonprofits Energy 220

NonProfit PRO

JANUARY 17, 2025

With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building? With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success.

Communication 246

Communication Marketing Marketing Fundraising 246

The Killoe Group

APRIL 28, 2025

Peer-to-peer fundraising is a powerful approach for nonprofits. And peer-to-peer fundraising programs are doing well these days. According to the 2024 Top 30 and P2P Benchmarking Survey , 18 of the top 30 peer-to-peer fundraising programs in the U.S. And peer-to-peer fundraising programs are doing well these days.

Participation and motivation 96

Participation and motivation Fundraising Fundraising Recruitment 96

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. should be added to the document.

Marketing 246

Marketing Marketing Nonprofit Leadership Nonprofits 246

NonProfit PRO

SEPTEMBER 7, 2023

Events can serve a valuable role in your organization for marketing and PR purposes. They can also be a great donor-acquisition tool and a powerful cultivation touch point for a major donor. But the role of events is significantly out of alignment in many organizations.

Fundraising 304

Fundraising Fundraising Marketing Marketing 304

Nonprofit Tech for Good

MAY 4, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Here are 10 tips for fundraising success: How to Keep Donors Giving 1. So what can you do to ensure youre staying connected with your donors so they keep giving?

Public and Nonprofit Management 75

Public and Nonprofit Management Fundraising Fundraising Values 75

Nonprofit Marketing Guide

OCTOBER 1, 2024

Can you fundraise during or after a disaster that doesn’t affect you? I believe you can and should still communicate and fundraise on behalf of your organization with humility and a spirit of cooperation. Here is the gist of some messaging I am working on for local organizations that have fundraisers in the very near future.

Fundraising 233

Fundraising Fundraising Health Activism 233

NonProfit Leadership Center

NOVEMBER 26, 2024

With nearly one-third of all nonprofit fundraising occurring in December, knowing how to maximize year-end giving is essential. learn how to maximize your marketing strategy on Dec. Secure a donor or corporate partner that is willing to participate and donate up to a certain amount to help achieve your year-end fundraising goal.

Nonprofit Leadership 147

Nonprofit Leadership Leadership Fundraising Fundraising 147

Marketing for the Modern Nonprofit

APRIL 28, 2025

As any nonprofit professional knows, implementing a thorough marketing strategy takes work. By automating entire marketing journeys, you can save time while ensuring your messages reach the right audiences at the right times. For instance, say youre creating a marketing campaign aimed at turning recurring volunteers into donors.

Marketing 59

Marketing Marketing Retention Recruitment 59

NonProfit PRO

NOVEMBER 3, 2023

This webinar features two mobile marketing experts from the Humane Society of the United States who share how they’ve succeeded over the years with mobile fundraising. You'll leave with ideas and a framework that's applicable to your organization’s fundraising efforts. Watch the webinar today!

Fundraising 261

Fundraising Fundraising Marketing Marketing 261

Amy Eisenstein

AUGUST 19, 2024

I recently learned about the power of women in fundraising. As a woman who fundraises, we deserve equal recognition and trust, regardless of gender. Bit by bit, I’m making a difference within a market that often has been assumed to be a man’s world. So thank you.

Non-Profits 246

Non-Profits Fundraising Fundraising Marketing 246

Nonprofit Tech for Good

JANUARY 29, 2025

Our 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising program is now available on demand! Customized for nonprofit professionals,the webinar seriesprovides a timely, honest approach to using AI for nonprofit marketing and fundraisingand illuminates why human creativity is more valuable than ever.

Marketing 64

Marketing Marketing Fundraising Fundraising 64