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The Hidden Value of AI

NonProfit PRO

With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.

Values 237
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Newsletter: 3 Value Scales to Determine What Matters to Partners ?? ; Court Dismisses Challenges to CVS’s Donation Checkout Program??? ; 2,000 Year-Old Marketing Advice That’s Still True Today

Selfish Giving

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

Values 130
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7 Eco-Friendly Remodeling Tactics to Elevate Property Value

Nonprofit Marketing Insights by GlobalOwls

In this article, we look at how implementing sustainable changes to your household can impact the value of your property in a positive way. Chapters Understanding property value How much you bought your house for, or how much you may potentially resell it for in the future is not actually how much your home is worth.

Values 52
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New Marketing Essentials Course — And How Marketing is More Than Fundraising!

Kivi's Nonprofit Communications Blog

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

Marketing 109
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Marketing a Pledge Fundraiser: 3 Essential Steps to Follow

Marketing for the Modern Nonprofit

Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. To get the most out of pledge fundraising, it’s essential that you market your campaigns. Tailor your messages. Let’s get started! Develop a unified campaign message.

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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. By brand, I mean your vision, mission, and values. A meaningful opportunity.

Marketing 126
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Why Nonprofits Need a Values-Based Social Media Strategy

NonProfit Quarterly

Interrogating how legacy social media platforms and their harmful content policies impact nonprofit communications, organizing, and fundraising can lead us to prioritize equity and safety when moving to new platforms—or choosing to stay on existing ones. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

Values 114