The Hidden Value of AI
NonProfit PRO
OCTOBER 19, 2023
With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.
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NonProfit PRO
OCTOBER 19, 2023
With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.
Selfish Giving
OCTOBER 18, 2023
Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.
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Nonprofit Marketing Insights by GlobalOwls
MAY 2, 2024
In this article, we look at how implementing sustainable changes to your household can impact the value of your property in a positive way. Chapters Understanding property value How much you bought your house for, or how much you may potentially resell it for in the future is not actually how much your home is worth.
Kivi's Nonprofit Communications Blog
JULY 22, 2021
I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).
Marketing for the Modern Nonprofit
DECEMBER 21, 2023
Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. To get the most out of pledge fundraising, it’s essential that you market your campaigns. Tailor your messages. Let’s get started! Develop a unified campaign message.
Bloomerang
AUGUST 2, 2021
In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. By brand, I mean your vision, mission, and values. A meaningful opportunity.
NonProfit Quarterly
APRIL 20, 2023
Interrogating how legacy social media platforms and their harmful content policies impact nonprofit communications, organizing, and fundraising can lead us to prioritize equity and safety when moving to new platforms—or choosing to stay on existing ones. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”
Bloomerang
JUNE 26, 2023
At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission.
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 12, 2023
Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.
NonProfit Leadership Alliance
APRIL 24, 2024
Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. If you’ve found yourself wishing for an extra support system, we’ve got the solution for you.
Selfish Giving
JUNE 29, 2022
If so, can nonprofits learn from how stadiums market naming rights opportunities to corporations? Instead of The Pan-Mass Challenge - a popular fundraising event here in Massachusetts that attracts thousands of riders - maybe it's called the Charles Schwab Pan-Mass Challenge. Marketing Your Cause 1. Partnership Notes 1.
NonProfit Leadership Alliance
NOVEMBER 15, 2022
There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . Fundraising Goal. Let’s get started!
Fundraising Coach
MARCH 6, 2024
These interactions can be anything from attending a fundraising event to donating online. In this guide, we’ll explore three ways your nonprofit can inspire these positive feelings among donors through online fundraising. Let’s get started with the most important part of the conversation: choosing effective technology.
Kivi's Nonprofit Communications Blog
JANUARY 10, 2024
and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),
Nonprofit Marketing Insights by GlobalOwls
MARCH 10, 2023
How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.
Bloomerang
FEBRUARY 15, 2024
In the world of nonprofit fundraising, much of what is considered best practice is steeped in tradition, passed down through generations of fundraisers. It’s imperative for nonprofit fundraisers to prioritize evidence-based strategies that yield tangible results. Tip #5: Use “gift” instead of “donate” for potent messaging.
NonProfit Leadership Alliance
APRIL 28, 2024
To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.
Bloomerang
JUNE 3, 2021
Smart fundraisers (I’m talking about you here, friend) know one of the greatest gifts we can give our donors is the gift of being known by us. . Before the sweat starts to bead on your forehead like mine does when I’m more than 5 minutes into my virtual Camp Gladiator workout, I’m going to bust some email marketing myths.
Affnetz
FEBRUARY 11, 2023
Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip F undraising-campaign-management/ By mikecrum Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip Nonprofit fundraising is definitely a profession for optimists. People in the market talk to each other. How do you stay resilient and motivated?
Nonprofit Marketing Insights by GlobalOwls
FEBRUARY 29, 2024
Improving Your Business’s Fundraiser: 4 Tips For Startups Raising funds is a critical step for startups looking to scale and grow. A successful fundraiser can provide the resources needed to bring your vision to life, enhance product development, and expand your market reach. It’s what sets your startup apart from others.
Nonprofit Marketing Insights by GlobalOwls
FEBRUARY 23, 2024
AI Fundraising Idea Generator [40 Fundraising Ideas in 3 minutes] Do you want to host a great Fundraising Event for your Nonprofit, Church , School, or anything else? Check out how an AI Fundraising Idea Generator can help you come up with effective ideas in minutes.
Marketing for the Modern Nonprofit
APRIL 1, 2024
Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. This group has begun to dominate across donor demographics, which your organization has probably seen if you’ve done a fundraising assessment recently.
Top Nonprofits
DECEMBER 21, 2023
The fundraising world has seen many trends over the years. While not all of these trends have stuck, there has been a steady increase in digital fundraising —and for good reason. Digital fundraising opens up new possibilities for reaching a wider audience and raising significantly more for your cause as a result.
Bloomerang
MARCH 26, 2024
When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. It seems often easiest to “rinse and repeat” last year’s campaigns. Access your data.
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2021
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”
Nonprofit Tech for Good
JANUARY 29, 2024
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. The landscape of nonprofit fundraising has changed dramatically in 2024. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Social platforms are all about relationships first.
Candid
APRIL 11, 2023
As a nonprofit professional, you understand how much time, resources, and planning goes into running a successful fundraising event. Successfully securing corporate sponsors for your fundraising event can not only give your budget and staff’s bandwidth a boost. This is where corporate sponsors can help.
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2021
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”
The Charity CFO
MARCH 13, 2023
Fundraising ideas for nonprofits are one of the more exciting ways to add needed momentum to your mission. Fundraising ideas for nonprofits to fuel the mission So, how do nonprofits make money ? Common ways include donations, grants, and fundraising. The idea behind nonprofits is to support the public good. With over 1.3
Bloomerang
APRIL 5, 2022
Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits, today announced that it has been identified as the leader in the Spring 2022 Mid-Market Grid® Report for Fundraising by G2 , the world’s largest and most trusted software marketplace.
Bloomerang
AUGUST 23, 2021
In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Stop for a minute and consider your nonprofit’s values. That’s a great start, but how do you actually practice your values?
Nonprofit Marketing Insights by GlobalOwls
FEBRUARY 28, 2024
Innovative Strategies to Promote Your Nonprofit’s Fundraiser Fundraising events are some of the most important elements in any nonprofit’s calendar. This requires some solid marketing. Let’s explore a few of the strategies that could make a difference when promoting your nonprofit fundraiser.
Ann Green
MAY 20, 2020
Over the years I’ve come to find the value of keeping things simple. In your fundraising appeals, don’t bury your ask. How Jargon Destroys Nonprofit Fundraising & Marketing. In a way, the COVID-19 outbreak has forced us to keep things simple since we’re limited in what we can do, especially outside the house.
Get Fully Funded
NOVEMBER 6, 2023
Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.
Get Fully Funded
NOVEMBER 2, 2023
Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.
Kivi's Nonprofit Communications Blog
APRIL 12, 2023
Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.
Nonprofit Marketing Insights by GlobalOwls
DECEMBER 9, 2023
Cost Effective Online Fundraising Ideas for Nonprofits [+ AI Idea Generator] Check out the Cost Effective Online Fundraising Ideas for Nonprofits and the AI Fundraising Idea Generator to come up with more (specific) ideas. Before you start, you need to decide on your fundraising goals (ie.
Fundraising Coach
SEPTEMBER 8, 2023
In a time of heightened cell phone and social media usage, it’s no wonder brains are filtering out marketing messages, including those from your nonprofit—there’s a mess of them! So how do you make your marketing efforts stand out? Think about nonprofit marketing efforts like exercise.
Bloomerang
MAY 16, 2023
While many board members give freely and openly of their time and talents, getting board members to engage in fundraising can be challenging. Cultivate a better fundraising experience—for you and your donors. Educate Your Board on What You Need Education is the key to getting board members to fundraise. Get Started Today 1.
Kivi's Nonprofit Communications Blog
AUGUST 4, 2021
Early in my nonprofit career, I learned that the job of a fundraising professional was securing resources to achieve a financial goal that would serve my employer. So, what does it look like to begin transforming your development practice in the context of community centric fundraising ? Rachel D’Souza-Siebert. Donor Engagement.
Marketing for the Modern Nonprofit
OCTOBER 2, 2023
Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get!
Kivi's Nonprofit Communications Blog
DECEMBER 17, 2019
Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. In the marketing world, this is called focusing on benefits, not features.
Marketing for the Modern Nonprofit
NOVEMBER 17, 2022
It’s important for every nonprofit organization to keep a pulse on fundraising trends and adjust their strategies accordingly to give their campaigns the best possible chance of success. That it’s time to fine-tune your alumni fundraising strategy ! Use a multichannel marketing approach. Let’s dive right in! Physical addresses
Kivi's Nonprofit Communications Blog
MAY 6, 2021
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. The 12 most common nonprofit marketing goals. Sure, sometimes.
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