How Fundraisers Can Reconcile the Competition that Exists Between Your Donors’ & Administrators’ Hero Stories
iMarketSmart
OCTOBER 10, 2022
In major gifts fundraising, this works. It works for the fundraiser. The fundraiser is the guiding sage. But a nonprofit is not just a fundraising organization. In the donor-hero story, charity administrators are minions. Whatever happens results from the donor’s decisions, not the administrator’s.
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