Ann Green

OCTOBER 19, 2023

Year-end fundraising season is starting to get underway. I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment. However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. This is what I usually do.

Fundraising 117

Fundraising Fundraising Food Communication 117

Get Fully Funded

APRIL 4, 2024

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. This guide will review these tips for bringing in more donations: Prioritize building strong supporter relationships. Explain the impact of donations.

Nonprofits 110

Nonprofits Retention Values Technology 110

Clairification

MARCH 11, 2024

What gets donors going? People do not give to the most urgent needs, but rather they support causes that mean something to them.” They begin their study from the widely-accepted premise that charities exist primarily to help needy people and the desire to meet needs is a key criterion in the selection of charitable beneficiaries.

Philanthropy 108

Philanthropy Universities Psychology Values 108

Ann Green

APRIL 22, 2024

Here are a few ways you can make your messages stand out and get noticed. Are you asking for a donation? If you ask someone to make a donation, volunteer, and contact their legislators in the same message, they may not do any of that. You can quickly get a message out to a lot of people. It’s a lot!

Nonprofits 64

Nonprofits Communication Recruitment Fundraising 64

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Email is an effective way to not only develop a loyal donor base and drive more donations but to also spread awareness. Many of these lifecycle campaigns can even be automated to drive donations and support without ongoing attention. Some might be interested in learning more while others might have already made a donation in the past.

Marketing 124

Marketing Marketing Nonprofits Values 124

Marketing for the Modern Nonprofit

APRIL 21, 2024

Here, people can learn more about the history of your organization, your mission, and how you serve the community. They may even use your website to donate, sign up to volunteer, or register for an event. Chances are, your nonprofit uses its website as a central information hub. Develop quality content. Enhanced supporter engagement.

Healthcare 114

Healthcare Nonprofits Charitable Organizations Recruitment 114

Nonprofit Marketing Insights by GlobalOwls

MARCH 8, 2023

9 Tips To Make Your NGO’s Website Effective in 2023 Want to receive more donations for your NGO? Over 52% of all website visits come from mobile devices and people expect nothing less than a mobile-optimized, fast loading website that’s easy to navigate and well designed. It works, it’s online, we’re fine”.

Law 145

Law Advertising Collaborations Marketing 145

Kivi's Nonprofit Communications Blog

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. In much the same way that social media is ruled by algorithms, whether and how your nonprofit email gets delivered to your supporters is subject to complex algorithms. Is a Bigger Email List Always Better?

Marketing 100

Marketing Marketing Nonprofits Health 100

Get Fully Funded

SEPTEMBER 17, 2023

That means you should think about what your donor gets out of your relationship. So, let’s look at what it means to give people a great experience as you build the donor relationship. If all your communications are one-sided (you pushing info at them), that gets old fast and the relationship starts to fall apart. Simple as that.

Management 105

Management Communication Homelessness Values 105

Nonprofit Tech for Good

JUNE 4, 2022

Anything a charity does to engage its supporters and facilitate donations can be classed as a fundraising event, so they can take various forms, especially given the modern tools available for nonprofits today. More than ever, people want to get out there and have real social experiences with other people.

Fundraising 141

Fundraising Fundraising Technology Nonprofits 141

Clairification

DECEMBER 11, 2023

But since I continue to get questions, I’m writing about it again. And when people think too much about money, it brings up negative feelings. Per iRaiser ,50% of donors covered fees, adding an average 5% to their initial donation. I’ve written about this before. It may even stop them dead in their tracks.

Nonprofits 108

Nonprofits Fundraising Fundraising Psychology 108

Get Fully Funded

AUGUST 14, 2023

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. But whether people will donate or not is another topic altogether. But whether people will donate or not is another topic altogether.

Fundraising 98

Fundraising Fundraising Recruitment Children 98

Top Nonprofits

DECEMBER 12, 2023

It explains your nonprofit’s purpose in a concise, compelling way that encourages people with similar values to get involved. Include this statement on your homepage, About page, and Donate page for better visibility. It’s a marketing, fundraising, and educational resource all in one! they’d like to engage with your nonprofit.

Education 114

Education Education Nonprofits Values 114

Candid

JULY 7, 2022

This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Meta and TikTok have made donations even easier, giving potential donors the opportunity to donate without leaving the platform. Now, you can donate without interrupting your scrolling. .

Food 111

Food Fundraising Fundraising Nonprofits 111

iMarketSmart

MARCH 13, 2024

First, let’s clarify what I’m talking about, and what I’m not talking about, and then we’ll get to some examples and what to do instead. And for the most part, most of it gets no response. Because most people don’t want to donate. I’m not saying to just sit there and hope people find you. Is there a better way?

Fundraising 52

Fundraising Fundraising Universities Advertising 52

Ann Green

NOVEMBER 8, 2022

I see so many email messages that say donate because it’s Giving Tuesday. I see so many email messages that say donate because it’s Giving Tuesday. That’s often not why they donate. We’re still living in difficult times and people and communities are struggling. Unfortunately, it seems like not a whole lot.

Fundraising 119

Fundraising Fundraising Communication Nonprofit Organizations 119

Get Fully Funded

JANUARY 1, 2024

But long term, you can’t run an entire organization from the generosity of only a handful of people. But long term, you can’t run an entire organization from the generosity of only a handful of people. They also have the benefit of knowing their donors, including the reasons why people give and what they’re passionate about.

Fundraising 111

Fundraising Fundraising Nonprofits Public and Nonprofit Management 111

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. You can even use outbound messages to solicit donations from your supporters. Now, text messaging is ingrained into our everyday lives.

Marketing 117

Marketing Marketing Retail Nonprofits 117

Get Fully Funded

APRIL 23, 2023

After thanking thousands of people over the past many years, I can tell you with full confidence that there are a handful of things you must do to get it right. You make the brain connection when you give them the data they need for their records. You spell their name correctly and thank them promptly.

Public and Nonprofit Management 119

Public and Nonprofit Management Children Food Medical 119

Ann Green

AUGUST 16, 2023

If you don’t do a good job of thanking your donors, as well as building relationships throughout the year, you’ll have a hard time getting people to people to donate again. It should make a person feel good about giving a donation. A donation is not a transaction. Donor retention continues to be a problem.

Food 98

Food Retention Communication Fundraising 98

Bloomerang

MARCH 6, 2023

Text-to-Donate , also sometimes called Text-to-Give or text fundraising , is a tool that allows your nonprofit to receive donations by contacting individuals in your organization’s donor list via text message. Here are five ways you can use the Text-to-Donate feature to enhance your fundraising success.

Values 115

Values Fundraising Fundraising Nonprofits 115

Get Fully Funded

MAY 16, 2022

These nonprofits have gotten really good at making it easy for people to understand how their donation will make a difference. They’re also good at making it easy for people to give and satisfying to stay involved. If someone gives you a donation of $100, that’s great. Why More Monthly Givers? Let’s look at the math.

Nonprofits 128

Nonprofits Recruitment Participation and motivation Children 128

Fundraising Coach

JUNE 22, 2023

Are people less generous? Does this mean people are less generous? It’s easy to assume that people are less giving now. And that inflations in the economy is forcing people to be less generous. For decades talking “at” donors has been “good enough” for the sector to get by.

Nonprofits 110

Nonprofits Advertising Governance Values 110

Nonprofit Tech for Good

JANUARY 29, 2024

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. This combination puts immense pressure on nonprofits to find creative ways to engage supporters and bring in donations.

Fundraising 98

Fundraising Fundraising Nonprofits Collaborations 98

Candid

OCTOBER 10, 2023

Most prioritize content that other people are liking, sharing, and commenting on. More engagement means more people see your social media posts. Basically, if you want more people to see your GivingTuesday posts, you need your followers to reshare, comment, and like your social media content in advance. Here’s the catch.

Activism 115

Activism Communication Nonprofits 115

Bloomerang

JANUARY 23, 2024

This can make reaching donation goals a bit of a rollercoaster ride. They not only bring in a steadier donation stream but they can increase the amount you get from each donor. On average, someone who donates regularly will give 42% more over a year than someone who makes a one-time gift. Optimize your donation form.

Retention 72

Retention Values Communication Fundraising 72

Get Fully Funded

OCTOBER 29, 2023

It can be really nerve wracking to stand up in front of a group of people and explain what your nonprofit does. You have to stay within the time they’ve given you to speak and try to say something inspiring so that your audience wants to either get involved in your nonprofit or make a donation. Shoot video/be on TV.

Public and Nonprofit Management 105

Public and Nonprofit Management Fundraising Fundraising Nonprofits 105

Ann Green

FEBRUARY 1, 2024

Thanking your donors is not just something you do after you receive a donation and then do nothing for a while. This is also a good opportunity to keep in touch with the people who gave to your year-end appeal, especially first-time donors. One idea for your video is to show a bunch of people saying thank you. Is that the case?

Culture 114

Culture Nonprofit Organizations Nonprofit Organizations Communication 114

Ann Green

NOVEMBER 15, 2023

What’s the difference between messages you get for Cyber Monday, Black Friday, political candidates, and Giving Tuesday? Just because it’s Giving Tuesday isn’t a compelling reason to give I see so many email messages that say donate because it’s Giving Tuesday. That’s often not why they donate. Maybe you’re on the fence.

Fundraising 69

Fundraising Fundraising Communication Nonprofit Organizations 69

Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Be Informed.

Fundraising 137

Fundraising Fundraising Public and Social Policy Nonprofit Administration and Development 137

Ann Green

JUNE 12, 2023

Donors can get a lot of fundraising appeals from many different organizations, especially on GivingTuesday and at year-end. You only have seconds to capture your donor’s attention and get her to make a donation. The Giving Experience Congratulations, someone has decided to make a donation. How’s that going to go?

Communication 114

Communication Fundraising Fundraising 114

Ann Green

OCTOBER 17, 2022

I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment. However, if you just send one fundraising letter and wait for the donations to come in, you’ll be disappointed. However, if you just send one fundraising letter and wait for the donations to come in, you’ll be disappointed.

Fundraising 106

Fundraising Fundraising Food Communication 106

Get Fully Funded

AUGUST 8, 2022

For most of us, fundraising isn’t something that comes naturally, especially a straight request for donations. Nonprofits rely on donations and unless you are independently wealthy and able to self-fund your organization, you’ll need to share with folks a request for donations. Asking for money, can be uncomfortable, right?

Children 122

Children Education Education Homelessness 122

Nonprofit Tech for Good

FEBRUARY 5, 2023

Peer-to-peer fundraising is a great way to engage your existing supporters and get them to fundraise on your behalf. 1) Market your peer-to-peer fundraisers The first step to acquire new donors with your peer-to-peer fundraising event is to make sure people know the event is happening in the first place! That’s right!

Participation and motivation 133

Participation and motivation Fundraising Fundraising Nonprofits 133

Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. This is where we share life updates with friends and family, get inspiration from others, and even consume news. 2) You can tailor social media to your audience.

Nonprofits 133

Nonprofits Technology Activism Marketing 133

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 26, 2024

People often use crowdfunding, social media , and personalization but must also deal with private issues, competition, and fast tech changes. Here’s why it’s essential to innovate: It gets people’s attention in a busy place. It helps you get to know your audience better. What is the key?

Fundraising 52

Fundraising Fundraising Participation and motivation Production 52

Jeff Brooks

APRIL 3, 2024

It takes work to get and keep these important donors. Don’t treat them like donation robots. Neglecting to Optimize the Donation Page. Make it clear that other people are doing this (social proof) and that now is the time to take action (urgency). Let them know you value them (as people, not just as revenue).

Values 52

Values Communication Fundraising Fundraising 52