Top Nonprofits

DECEMBER 21, 2023

Google Ad Grant The Google Ad Grant is one of the most powerful free marketing tools available to nonprofits. Through the program, Google gives eligible nonprofits $10,000 a month in ad credits that they can use to promote their services on Google search.

Fundraising 105

Fundraising Fundraising Environmental Production 105

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

You want to promote your cause every chance you get, and Google Ads can be a great way to accomplish that. Think about it: people search for anything and everything they can think of on Google. However, we recommend working with experts to craft your Google Grants management strategy to maximize the opportunity.

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Fundraising Coach

OCTOBER 25, 2023

Resources like the Google Ad Grant offer additional ways to boost your nonprofit’s online presence, but each marketing tool you add to your strategy requires time and energy. Professional grant management allows your nonprofit to unlock the power of the Google Ad Grant while saving your team’s time for other marketing endeavors.

Management 52

Management Nonprofits Energy Activism 52

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

Food 98

Food Charitable Organizations Management Production 98

NonProfit Leadership Center

FEBRUARY 6, 2024

Hint: Keyword research on Google and Bing or one-on-one interviews with prospects are good places to start!) One way is through Google Ad Grants that provide eligible nonprofits with $10,000 per month in free Google Ads. First, conduct market research to understand what your prospective donors need and want.

Values 130

Values Nonprofit Leadership Leadership Marketing 130

Get Fully Funded

SEPTEMBER 11, 2023

“Where do I look to find grants for my nonprofit?” Getting grant funds is REALLY exciting! Also, getting a grant means a funder values your nonprofit and trusts you’ll put their money to good use. A Grant is What We Need (or is it?) Plus, grants are never guaranteed from year to year.

Nonprofit governance and management 98

Nonprofit governance and management Foundations Nonprofit Administration and Development Nonprofits 98

Nonprofit Megaphone

FEBRUARY 20, 2023

Keyword research is arguably the most important part of SEO, so it’s important that your writer understands it to get the most out of their efforts. The most effective keyword research begins with a high-quality platform, which is why a little product research can go a long way. Google Keyword Planner. Keyword Surfer.

Nonprofits 52

Nonprofits Production Management Marketing 52

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. What is a Google Ad Grant, and Why Do I Want One?

Nonprofit Accountability 60

Nonprofit Accountability Advertising Production Nonprofits 60

Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. This monthly grant of $10,000 in ad spending allows mission-based organizations to increase their online visibility and share their cause. What Impacts the ROI of Google Ads for Nonprofits? How Do You Calculate Your Nonprofit’s Google Ad Grant ROI?

Energy 52

Energy Nonprofits Management Advertising 52

Nonprofit Tech for Good

JULY 23, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. And many more.

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Nonprofits Management 117

Fundraising Coach

NOVEMBER 2, 2021

Today's article from Grant Hensel, the CEO of Nonprofit Megaphone, dives into how to optimize your current digital presence to make the most of the Google Ad Grant. Grant and the Nonprofit Megaphone team have worked with over 370 leading nonprofits in Google Grant management, and he lends his expertise here. .

Nonprofits 75

Nonprofits Recruitment Marketing Marketing 75

Get Fully Funded

MARCH 4, 2021

Whether it’s volunteers, donors, or grants , nonprofits require these necessary resources and must use them efficiently. At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. It’s crucial to understand how the Google Ad Grant works.

Nonprofit governance and management 52

Nonprofit governance and management Management Nonprofits Advertising 52

Nonprofit Megaphone

DECEMBER 20, 2022

On August 25th, 2022, Google began rolling out its “ Helpful Content Update ,” which involves changes to the way that written content is ranked on the world’s most popular search engine. Here’s what you need to know about the Google algorithm update—and how it will affect the way your organization produces content.

Education 52

Education Education Advertising Management 52

Nonprofit Megaphone

APRIL 5, 2024

Keyword Analysis and Optimization AI algorithms can not only perform keyword research, but also analyze vast amounts of data to identify trending keywords and search patterns. This helps nonprofits to optimize content by using relevant keywords at optimal publishing times, improving their search engine rankings.

Nonprofits 52

Nonprofits Marketing Marketing Management 52

MNA Association

JANUARY 2, 2024

Google’s Ad Grant allows nonprofits’ landing pages to claim a place on the search engine results page (SERP) for free in just a few steps: Apply for the grant. Create an account with Google for Nonprofits to complete the Google Ad Grant application. Create keyword-targeted ads.

Advertising 52

Advertising Nonprofits Associations Management 52

Bloomerang

AUGUST 29, 2022

Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. Get Creative with Keywords. You can leverage the Google Ad Grant or even run contextual display ads to promote a lead magnet or, in certain moments, ask for money.

Advertising 120

Advertising Nonprofits Medical Values 120

Nonprofit Megaphone

NOVEMBER 16, 2022

There’s a reason that Google is a verb, and you can alert donors to your existence by appearing in their Google searches for related topics and keywords. It sounds simple, but in fact Google uses complex algorithms and protocols to rank both organic (search-related) results and paid ads. . Consideration.

Energy 52

Energy Education Education Communication 52

Bloomerang

FEBRUARY 1, 2023

Grants.gov — Top Fundraising App for Finding Grants Grants.gov is a fundraising app that focuses specifically on helping organizations find and apply for federal grants. It was established in 2002 to create a faster and easier process for organizations to obtain these grants. Easier interactions with the government.

Nonprofit governance and management 82

Nonprofit governance and management Fundraising Fundraising Public and Nonprofit Management 82

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 20, 2020

When other organizations and companies link back to your site, it gives a positive signal to Google. This means that Google will increase your chances of ranking higher in the SERPs. The perfect PPC source for non-profit organizations is Google Grants because they provide users up to $10,000 a month in PPC advertising.

Non-Profits 98

Non-Profits Marketing Marketing Advertising 98

Nonprofit Megaphone

OCTOBER 3, 2022

What You Need To Know About the Google Ads Learning Period. You took the time to learn about how Google Ads work, created an account, and launched your first campaign. Here, we’ll run through some of the most common questions people tend to have about the Google Ads learning period. . You did your research.

Production 52

Production Nonprofits Marketing Marketing 52

Fundraising Coach

NOVEMBER 2, 2021

Today’s article from Grant Hensel, the CEO of Nonprofit Megaphone, dives into how to optimize your current digital presence to make the most of the Google Ad Grant. Grant and the Nonprofit Megaphone team have worked with over 370 leading nonprofits in Google Grant management, and he lends his expertise here. .

Nonprofits 40

Nonprofits Recruitment Marketing Marketing 40

Marketing for the Modern Nonprofit

JULY 19, 2022

Spreading the word through Google. Within seconds, supporters can donate by texting your nonprofit’s phone number with your keyword and their pledge amount. . Spreading the word through Google. Be deliberate about your chosen keywords and ad content so that it is optimized to reach as many people as possible. .

Fundraising 67

Fundraising Fundraising Public and Social Policy Nonprofits 67

Lets Talk Nonprofit

SEPTEMBER 10, 2014

10,000 a month in guaranteed grant awards. With Google Ad Grants, your nonprofit is eligible for a $10,000 in-kind credit each month on Google Adwords. Google Adwords can be a great way to drive traffic to your website, but it isn't a Field of Dreams. Getting started with Google Adwords. TIPS OF THE TRADE.

Nonprofits 52

Nonprofits Management Fundraising Fundraising 52

Bloomerang

DECEMBER 19, 2023

Google Workspace Platform overview: Google Workspace for Nonprofits is a flexible productivity and communication platform with multiple apps to streamline team collaboration. Top feature: Google’s Drive app is a helpful resource management solution for nonprofits. Nonprofits can access a 50% discount via Techsoup.

Public and Nonprofit Management 87

Public and Nonprofit Management Nonprofits Management Public and Social Policy 87

Bloomerang

MAY 30, 2023

Additionally, tools like Google’s Keyword Planner can help confirm that there is demand for a particular topic. Source To assess what your donors desire, you can map out a persona or identity or run a survey on your existing network and ask questions like: What topics would you like to learn more about?

Advertising 93

Advertising Values Marketing Marketing 93

The Fundraising Authority

DECEMBER 24, 2020

One great way to put a spotlight on donors is by using a Google Ad Grant. Identify keywords related to your donor – their names, employer, their school, or club – make sure it is a narrow target. ” Let the ad run, your narrow keyword targeting means it won’t get expensive.

Non-Profits 70

Non-Profits Charitable Organizations Foundations Associations 70

Lets Talk Nonprofit

SEPTEMBER 3, 2014

How would you like to get a $10,000 grant? monthly $10,000 grant? Your nonprofit can get $10,000 each month in the form of a Google Ad Grant. What's a Google Ad Grant? Google Ad Grants are $10,000 in-kind grants that are given to nonprofits for free advertising via Google Adwords.

Advertising 40

Advertising Nonprofits Management Fundraising 40

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant?

Public and Nonprofit Management 139

Public and Nonprofit Management Nonprofit governance and management Advertising Nonprofits 139

Nonprofit Megaphone

AUGUST 1, 2022

We recommend using a straightforward web design with simple navigation, high contrast, and keyword optimization. . Additionally, using targeted keywords for your Google Ads will help increase your reach with your donor audience. Be sure to offer crowdfunding and peer-to-peer fundraising options on your donation page as well.

Retention 52

Retention Nonprofits Management Activism 52

Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. Google Ad Grants is a program that offers a unique opportunity for nonprofits to harness the power of Google Ads, providing them with up to $10,000 per month in free advertising credits.

Activism 113

Activism Nonprofits Advertising Nonprofit Accountability 113

The Agitator

MAY 6, 2018

In January, I talked about how Google was requiring nonprofits to have a click-through rate for Google Grant ads at 5%. First, the news that I’m guessing a lot of you have experienced – our ability to use Google Grants widely has collapsed like a Barbie chair under a sumo wrestler. OK, now I’m done.)”.

Education 45

Education Education Advertising Food 45

Top Nonprofits

MARCH 5, 2024

Have you ever Googled something and noticed an advertisement at the top of the results page marked “Sponsored?” You’re looking at a Google Ad, an advertisement placed by an organization to promote their services, products, or mission. Let’s explore some top tips for writing more compelling Google Ads! Choose keywords carefully.

Advertising 52

Advertising Nonprofits Healthcare Governance 52

Nonprofit Megaphone

MARCH 7, 2024

Many nonprofit organizations utilize Google Ad Grants and Microsoft Advertising Grants , which provide eligible organizations with in-kind funding to boost their reach online. However, many nonprofits struggle to maximize their use of the grant, with the average organization spending less than 10% of it monthly.

Management 52

Management Advertising Finance Marketing 52

Ann Green

NOVEMBER 16, 2022

Complying with Google’s guidelines will help you maintain a healthy Ad Grant account. Here’s what any nonprofit needs to know about Google Grant compliance. Google Grants have transformed the nonprofit marketing landscape. Google Grants are no exception! A Rundown of Google’s Compliance Rules.

Management 85

Management Advertising Foundations Marketing 85

NonProfit Hub

DECEMBER 30, 2015

Free money doesn’t exist, but thanks to Google, free advertising can exist for your nonprofit. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Using Google AdWords. Application.

Advertising 33

Advertising Production Health Education 33

Nonprofit Marketing Blog

SEPTEMBER 28, 2010

This is the title of a presentation by Google’s Matt Walton that I’m blogging here at Artez Interactive. Here are the highlights of how Google Analytics helps us find out things that really matter: Who are our visitors? Google will tell you what keywords people are using to find your site.

Marketing 51

Marketing Marketing 51

Top Nonprofits

SEPTEMBER 13, 2023

As the world’s most used search engine, Google is a resource nonprofits should use to spread their message. In fact, according to Nonprofits Source , Google owns over 93% of the search engine market share. In this guide, we’ll walk you through the basic to-dos you need to check off before you begin your Google Ad Grant journey.

Nonprofit governance and management 52

Nonprofit governance and management Advertising Healthcare Activism 52