Fundraising Report Card

JANUARY 14, 2019

No BS, no trickery, no cajoling… here’s a foolproof way you can retain your soon-to-be lapsed donors. The post A Foolproof Strategy to Retain Lapsed Donors appeared first on Fundraising Report Card.

Fundraising 53

Fundraising Fundraising 53

The Agitator

AUGUST 28, 2016

I’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor. The issue of seemingly inactive or financially unproductive donors receives to little serious attention. Then put ‘em in the ‘lapsed’ file; after all, ‘active is 0-12 months’ Haven’t given in 36 months?

Activism 73

Activism Nonprofit Management Retention Management 73

The Agitator

NOVEMBER 2, 2014

Here’s a ‘tip sheet’ from Silverpop, an email/digital marketing firm in the IBM family, on How to Identify and Win Back Lapsed Customers. Donor retention / loyalty / commitment premium' You’ll see some basic illustrations on how purchase behavior is used to categorize and engage potential defectors.

Retention 94

Retention Marketing Marketing 94

NonProfit PRO

JULY 11, 2023

We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors. Here are some tips to compel first-time donors to give a second gift.

Management 189

Management 189

The Agitator

AUGUST 29, 2016

In yesterday’s Neglected Gold Mine of Lapsed Donors I closed with two questions: What are you doing to find out why your donors are leaving? Although no one responded to the ‘why’ question, three experienced veterans and pros were the first to respond to the ‘what’ to do to get lapsed donors back.

Communication 69

Communication Nonprofit Management Retention Management 69

NonProfit PRO

AUGUST 12, 2022

Here’s a look at how Planned Parenthood split its 55,000 mid-level program list into smaller segments to mail smarter, and effectively renew and upgrade lapsed and underperforming donors, respectively.

245

245

The Agitator

SEPTEMBER 7, 2016

We’ve recently had some very informative Agitator posts and commentary from practitioners regarding best approaches to lapsed donors. In particular, I want to draw attention to the Comment of Chip Heartfield, who thankfully shared some hard data on the bequest potential of lapsed donors. Start here to review.

Retention 56

Retention Marketing Marketing Fundraising 56

Nonprofit Marketing Blog

JUNE 4, 2014

Conventional wisdom says it’s more cost effective to retain donors than acquire new donors. Of course you should spend a fair amount of your time tending to your active donors, ensuring they’re seeing the impact of their donation and making them a part of your community. Engage them with something different.

Activism 68

Activism Retention Communication Fundraising 68

The Agitator

DECEMBER 28, 2016

Perhaps as the year closes, you’re regretting losing as many donors as you did. Here are two posts (including the article linked to in the first sentence below), with very useful supporting links and comments, that provide a ‘crash course’ in recovering lapsed donors. Can they be retrieved?

Retention 60

Retention 60

The Agitator

JUNE 8, 2011

In case you missed it in Fundraising Success , this advice on how to re-engage lapsed donors from consultant Pamela Barden is sound and practical. A couple of further points … Re-soliciting lapsed donors can be viewed as last-stage donor retention.

Retention 73

Retention Education Education Activism 73

NonProfit PRO

SEPTEMBER 7, 2022

Nonprofits typically lose over 50% of their donors every year. With new donor acquisition costing 10-20x more than retaining existing donors, it's time to dig deep into your database and come up with a plan to re-engage the constituents that have fallen off your radar.

Retention 130

Retention Fundraising Fundraising Nonprofits 130

Clairification

MAY 20, 2024

Really, donors definitely want to rock and roll with you. Yet, I’m going to go out on a limb and say it’s doubtful you’re rocking along with your donors unless you’re making robust use of your donor database for this purpose. In other words, you must make donor engagement and retention a TOP priority.

Retention 59

Retention Values Communication 59

Jeff Brooks

MARCH 23, 2023

I don't know what DONOR CONFIRMATION ENCLOSED means, and that's its power. As you can see in the box on the lower panel, I am a deeply lapsed donor to this organization -- nearly nine years. The amount of my last gift (which I've crossed out to protect my meagre privacy) was enough to put me in a mid-value donor category.

Values 78

Values Fundraising Fundraising 78

Bloomerang

NOVEMBER 13, 2023

Or being a major donor who should feel known and valued and instead receives a blanket non-segmented appeal message like: Dear friend, If you gave to Sweaters for Penguins in the past, thank you. Step 1: Use actual names At the most basic level, start by using a donor’s first name in the email or letter.

Children 101

Children Retention Values Technology 101

Nonprofit Tech for Good

SEPTEMBER 17, 2022

In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Below, I’ll break down the basics and share my four top donor personas that will help get you started. .

Fundraising 117

Fundraising Fundraising Nonprofits Values 117

Clairification

DECEMBER 18, 2023

Sometimes major donors give less than the previous year. Sure, sometimes donors’ priorities change. Whenever a donor downgrades or lapses, you’re free to rationalize it this way. Most of the time, the reason a donor gives you less (or zilch) is because of how you treated them. Not noticing.

Fundraising 104

Fundraising Fundraising Psychology Retention 104

Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. Where can you find your most generous donors and prospective donors? Get to know your donors’ giving habits Bloomerang bakes Predictive Giving Insights into the platform.

Donor Motivation 79

Donor Motivation Foundations Values Fundraising 79

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. When a fundraiser receives a notification that a donor is close to lapsing, they can reach out and reconnect with that donor.

Fundraising 121

Fundraising Fundraising Retention Homelessness 121

Ann Green

AUGUST 30, 2023

The best way to personalize your messages and create highly tailored donation appeals is to leverage donor data. A text donation campaign informed by donor data is more likely to inspire donors to act and bring in greater fundraising results. Donation frequency How often do your donors give to your organization?

Universities 107

Universities Fundraising Fundraising Management 107

Joe Garecht

MARCH 7, 2022

1: Donor Acquisition Rate. A steady stream of new donors is key to a sustainable fundraising strategy. Additionally, tracking the donors you acquire gives you an idea of what acquisition strategies do and don’t work. Here’s the formula for Monthly Donor Acquisition Rate. . 2: Donor Lapse Rate.

Fundraising 52

Fundraising Fundraising Activism Values 52

Bloomerang

JUNE 7, 2021

That means you need to make sure you don’t lose any of those donors you took such pains to acquire last year. 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. There’s nothing more important to your bottom line and long-term sustainability than donor retention. Call your most important lapsed donors. .

Nonprofits 139

Nonprofits Retention Psychology Foundations 139

Bloomerang

JANUARY 7, 2022

What is Donor Engagement? Not all donors are created equal. Imagine you have two donors who each give $100. Will you communicate to both donors the same way? If you aren’t measuring donor engagement, you might have to. Donor Engagement Factors. Cash/check donor. Years given. Events attended.

Communication 95

Communication Fundraising Fundraising Nonprofit Organizations 95

Bloomerang

AUGUST 16, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. One of the biggest problems nonprofits face is improving their low donor retention rate. When you’re losing 8 out of 10 new donors, donor acquisition becomes an expensive proposition.

Fundraising 122

Fundraising Fundraising Food Retention 122

Bloomerang

DECEMBER 13, 2021

Second, it makes it easy for those who have donor-advised funds to make recommended distributions to you. The more appeals you send, the better chance you’ll have of reaching the potential donor when they’re feeling generous or have a moment to spare to open the email and make a donation. You need to reach your donors where they are.

Fundraising 117

Fundraising Fundraising Associations Communication 117

Bloomerang

JULY 24, 2023

Keep membership data clean Board members can help you keep your donor data clean. They can also reach out to donors and ask for their cell phone number or birthday month to be appended to their record. Later, your organization can encourage the donor to run a birthday fundraiser. This is a perfect task for a board member.

Fundraising 88

Fundraising Fundraising Activism Homelessness 88

Bloomerang

MAY 26, 2022

Connecting with new donors is crucial to growing your nonprofit’s supporter base and ultimately raising more for your cause. New donors invigorate your nonprofit with a fresh wave of funding and engagement. In this guide, we’ll cover 10 strategies for finding and engaging new donors. Conduct prospect research.

Nonprofit Organizations 119

Nonprofit Organizations Nonprofit Organizations Recruitment Nonprofits 119

iMarketSmart

JANUARY 31, 2024

You know they’re in there, somewhere in your donor database. You just need to find them – those small donors who could turn into major donors. For this article, we’re going to unpack how to do this with prospective major donor prospects who may have been hiding in your database for years, or may be relatively new.

Values 52

Values Communication Recruitment Culture 52

NonProfit Leadership Alliance

OCTOBER 26, 2022

When you build strong relationships with your donors, you’re increasing the odds that they will continue supporting you now and in the future. According to Bloomerang’s donor stewardship guide , focusing on relationship-building efforts can boost your donor retention rate. Learn about your audience. How do you do that?

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Bloomerang

JANUARY 23, 2024

They not only bring in a steadier donation stream but they can increase the amount you get from each donor. Plus, it costs about five times more to find a new donor than it does to keep one. Most monthly donors contribute an average of $51 each time, usually using credit cards. Nurture your monthly donors.

Retention 73

Retention Values Communication Fundraising 73

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Retention 87

Retention Philanthropy Associations Communication 87

Candid

NOVEMBER 14, 2023

So, a year-end fundraising goal and plan is important for nonprofits to take full advantage of donors’ kindness. But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. I used to organize an annual “holiday tea” for our donors.

Retention 112

Retention Culture Activism Values 112

Bloomerang

DECEMBER 8, 2023

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. It also depends on your previous conversations or donor surveys. Dorethea was asking about sending gifts to her major donors.

Altruism and Helping 105

Altruism and Helping Psychology Values Activism 105

The NonProfit Times

APRIL 29, 2024

Like its New Jersey counterpart, the Texas charity adapted the slogan to music in ads urging donors to “write off the car, not the kid” and later expanded the donation program to include a “CarsForKids.org” website. The two sides eventually sued and countersued in 2014 and 2015 with each claiming trademark infringement and unfair competition.

Education 52

Education Education Culture Activism 52

Bloomerang

NOVEMBER 29, 2022

The Fundraising Effectiveness Project (FEP) recently released its Second Quarter Fundraising Report, which is full of insights and giving trends that can help you and your team with your donor acquisition and retention efforts. There was a much larger decline comparatively when looking at donors who gave less than $500. By how much?

Fundraising 88

Fundraising Fundraising Retention Activism 88

Ann Green

JULY 2, 2019

This often includes better donor communication. Ask your donors for an upgrade. An obvious, but overlooked, way to raise more money is to ask your donors to upgrade their gifts. Even if you’re a smaller organization, it’s not too much to ask $25 donors to give $50, $50 donors to give $75, and so on. Here’s how.

Retention 70

Retention Communication Fundraising Fundraising 70

Care2

AUGUST 22, 2022

If you’re seeing lower donor engagement rates or struggling to re-engage lapsed donors , you may be feeling frustrated with the nonprofit sector as a whole. It may feel as if these changes and new challenges are unavoidable and that you’ve run out of ideas.

Fundraising 48

Fundraising Fundraising Nonprofits 48

Bloomerang

FEBRUARY 1, 2022

Kari Trent Stageberg, MBA and Jackie Smith will equip you with easy, practical, and actionable steps to help you win back your lapsed donors, including learning how to identify, qualify, and communicate with them. We are here to talk about how to win back your lapsed donors. Full Transcript: Steven: All right.

Disaster Relief 60

Disaster Relief Communication Participation and motivation Retention 60