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Key Markers of a Major Gifts Prospect & How to Leverage Them

Top Nonprofits

Major gifts are the largest gifts your nonprofit receives. And no matter what a major gift looks like for your organization—whether that be $10,000 or $100,000—these large donations can do wonders for your nonprofit. After all, in order to give a large gift (or even better, multiple large gifts!),

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How to Use Prospect Research Data for Fundraising: 4 Steps

Top Nonprofits

Insights gathered through the prospect research process can transform your fundraising efforts and help you create a powerful, data-driven major gift fundraising strategy—but doing the research is only the beginning. After you’ve collected data about your prospects, the next step is to apply that data.

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4 Steps in a Major Gift Moves Management Process

Top Nonprofits

According to the Fundraising Effectiveness Project , a drop in gifts from major donors and a decrease in donor retention have led to fundraising challenges for nonprofits this year. As a nonprofit professional, you know that major gifts don’t just appear out of thin air.

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Enhance Your Prospect Research Process: 3 Key Things to Know

Marketing for the Modern Nonprofit

But one of the most effective methods to get better fundraising results is to improve your major donor selection process through prospect research. Too often nonprofits let their approach to prospect research go stale. Ready to get better fundraising results by refining your prospect research efforts? Then let’s begin!

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How to Find Major Donors: The Nonprofit's Ultimate Guide

Fundraising Coach

Whether your nonprofit seeks to expand its outreach, embark on a new project, or maintain the good work that you’re already doing, you need the significant support of major donors. Major donors make the largest contributions that your organization receives, so your organization will want to work hard to find them and retain their support.

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Engage, request, repeat: The proven formula for retaining donors

Candid

Whether you’re stewarding major donors or first-time donors, engaging with them is the first step toward developing relationships and boosting your retention rate. . Engage with donors after they make a gift by: . Thanking them quickly for their gifts. Highlighting the impact of donor gifts on your organization’s activities.

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Impactful Legacy Giving Benefits for You and Your Donors

Fundraising Coach

While every donation is impactful for your nonprofit, it takes more than small gifts to fund your work. Legacy gifts provide plenty of opportunities to earn long-term funding, but many nonprofits hesitate to promote planned gifts and other legacy giving options because they require a more delicate approach.