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Nonprofit marketers and fundraisers spend all year focused on inspiring others to give and the holiday season is a good time to show your appreciation. 4) Notebook [$19] Sold by WTF/Notebooks : Some of the best digital marketers and fundraisers still brainstorm ideas by hand. Tis’ the season to give!
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Nonprofit Communications Trends Report 2024 :: Download [US] Published by Nonprofit Marketing Guide 11. What The Public Think of Charities Using AI :: Download [Worldwide] Published by the Charities Aid Foundation 10.
Marketing outreach is an essential part of advancing a nonprofits mission. Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Trust is essential in nonprofit marketing.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x
In line with campaigns throughout the year, end-of-year marketing campaigns should focus on an organization’s mission and stay true to its branding. Here are some things to keep in mind as you develop your year-end fundraising marketing strategy.
Hybrid AI Marketer: How to Build Future-Ready Brand Strategy Synergy between human creativity and AI technology in modern marketing Inspire. The rules of marketing have changed. But heres the truth most people arent talking about: The future doesnt belong to marketers who rely solely on tech or solely on instinct.
Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.
Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
What You Will Learn: Cutting-Edge Revenue Optimization Techniques 🚀 Discover innovative methods to maximize your company's revenue streams and stay competitive in a dynamic market. Strategic Corporate Budgeting 🎯 Gain insights into creating and maintaining robust budgets that align with your business objectives.
Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.
At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. How to do cause marketing with a chain of furniture stores - and why the "Bob" in Bob's Discount Furniture was a perfect fit for this campaign. Marketing Your Cause 1. Plus, I may need a place to stay down the road!
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.
Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!
The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.
Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment.
The Nonprofit Guide to Smart Digital Marketing If you’re a nonprofit leader feeling overwhelmed by digital marketingor unsure if your website is even helping you anymorethis episode of A Modern Nonprofit Podcast is for you. Its the foundation for every piece of your digital marketing. But Lou says that era is fading fast.
AI is not going to replace digital marketers and fundraisers, but when used effectively, AI can help you become a more efficient and successful digital marketer and fundraiser.
In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?
Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Revisit your fundraising and communications/marketing plans regularly and make changes as needed. Your plans need to be specific, too.
As any nonprofit professional knows, implementing a thorough marketing strategy takes work. By automating entire marketing journeys, you can save time while ensuring your messages reach the right audiences at the right times. For instance, say youre creating a marketing campaign aimed at turning recurring volunteers into donors.
Plan an event around setting social impact goals or sharing important cause marketing trends for the year. The most recent issue of the Engage for Good newsletter points to this page on cause marketing law resources. Marketing Your Cause 1. Host a January trends webinar. DON'T make this about your nonprofit.
Or just go with its better to ask forgiveness than permission) Going It Alone – Instead, lean on the Nonprofit Marketing Guide Community. The post 12 Things You Can Stop Doing in 2025 [Infographic] appeared first on Nonprofit Marketing Guide (NPMG). Not a member? Join us now! Let’s kick 2025’s butt!
Think creatively about what you can do, use AI tools wisely, and more tips from experts. Baron Getty Images Think creatively about what you can do, use AI tools wisely, and more tips from experts.
But did you know that your annual report can serve multiple marketing purposes? This guide shares six best practices for designing an effective annual report that serves your marketing goals: Choose an engaging annual report format. Repurpose annual report content across marketing platforms. Make your report supporter-centric.
The campaign is publicly announced, and marketing begins for the public phases fundraisers. If youre hosting a charity golf tournament as a public phase event, you can start marketing it, onboarding sponsors, and getting hole-in-one insurance in place well ahead of time so youre ready to go when you transition into the public phase.
These AI marketing and fundraising statistics can help your inspire your nonprofit to adopt the use of generative AI for marketing and predictive AI fundraising. To learn more about AI, visit our AI Hub for Nonprofits and earn our Certificate in Artificial Intelligence (AI) for Marketing & Fundraising.
Use these insights to assign a mentor or buddy who will provide the most relevant support for each new hirefor example, you might pair a new social media manager with the digital marketing manager to learn more about brand voice and storytelling techniques. Schedule regular check-ins.
Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. The post The Ultimate Guide to Defining Your Nonprofit Target Audience appeared first on Nonprofit Marketing Guide (NPMG).
8 Ways Your Brand Can Stay Ahead in the Competitive Digital Marketing Game Digital marketing is moving fastfaster than ever. Chapters How Your Brand Can Stay Ahead in the Competitive Digital Marketing Game 1. Keep Your Brand Agile The brands that thrive in digital marketing are the ones that can pivot when needed.
The 2025 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.
With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building? Join our session to find out!
By Maria Di Mento Jason Koski/Cornell Marketing Group David Duffield talks with Cornell Engineering dean Lance Collins, as Duffield is presented with the inaugural Cornell Engineering Distinguished Alumni Award in 2018. The donation will expand the footprint of Cornell University's School of Electrical and Computer Engineering.
The post 15 Year-End Tasks to Get You Ready for 2025 appeared first on Nonprofit Marketing Guide (NPMG). You can pay $348 to register for just these two events or attend ALL of our 2025 webinars and workshops for only $599 with an All-Access Pass (normally $799; sale ends 1/7/25).
159] January 15 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising [$159] March 5 Certificate in Social Media Marketing & Fundraising [$159] April 23 Certificate in Digital Marketing & Fundraising
Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. Nonprofit Tech for Good uses MailChimp for our email marketing and we have enabled double opt-in. Cybersecurity at your nonprofit must be a priority in 2024.
Thats where: Trust is built Movements are born Loyalty becomes effortless You stop trying to market. Thats not marketing fluff. Need help cultivating your brand culture and aligning your team to take on the world of AI and digital marketing with the soul of your brand on front and center stage? You start creating meaning.
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