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Marketing Nonprofits Values 
Nonprofit Marketing Guide
APRIL 16, 2025
Why Identifying Your Nonprofit Target Audience Matters Too many nonprofits fall into the trap of broadcasting messages to bystanders instead of strategically engaging the right people. This approach is based on Schwartzs Theory of Basic Human Values , which has been validated across cultures and industries.
189 
Ann Green
MARCH 10, 2025
Your nonprofit needs a skilled, dedicated team to advance its mission. By Debbie Willis Every new employee brings passion, talent, and a fresh perspective to your nonprofit. Your nonprofits new hires and long-time employees are all dedicated to making the world a better place, but they need an environment that allows them to flourish.
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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?
Interactive Webinar: Recurring Giving Events That Keep on Giving
Ann Green
MAY 19, 2025
Whether youre setting up your website or improving an existing one, explore best practices for promoting your nonprofit online effectively in this guide. By Carl Diesing Your website is an essential tool in your online marketing kit. Or, a nonprofit aquarium might have a page highlighting its standout exhibits and animals.
189 
NonProfit PRO
MAY 11, 2022
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.
321 
NonProfit PRO
OCTOBER 19, 2023
With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.
245 
NonProfit PRO
DECEMBER 21, 2021
Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media.
331 
NonProfit Leadership Center
NOVEMBER 4, 2024
The Nonprofit Leadership Center is pleased to welcome Andre Curry to our board of directors. He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement.
NonProfit PRO
JUNE 27, 2025
Nonprofits across the U.S. Fortunately, nonprofits don’t have to keep operating this way. Fortunately, nonprofits don’t have to keep operating this way. It’s long past time for technology to work for nonprofits instead of burdening them with added complexity. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
Selfish Giving
MARCH 5, 2025
Partners who dont feel connected and valued are less likely to renew or deepen their commitment. A newsletter creates ongoing touchpointsa way to consistently showcase impact, highlight success stories, and keep your value proposition top of mind. Its a relationship-building tool, where value compounds over time. Bottom line?
147 
Ann Green
FEBRUARY 11, 2025
Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Its important for you to diversify your revenue sources. The good news?
166 
Nonprofit Marketing Guide
JULY 22, 2021
I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).
284 
NonProfit Leadership Alliance
JUNE 18, 2025
Nonprofit organizations depend on email as a key communication tool for engaging supporters, sharing impact stories, and driving donations. Yet many nonprofit emails remain unopened or ignored, limiting their reach and effectiveness. Nonprofit emails are just one voice in a noisy digital environment.
Nonprofit Marketing Guide
AUGUST 13, 2020
I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.
268 
Bloomerang
DECEMBER 12, 2024
Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.
94 
Nonprofit Marketing Guide
OCTOBER 15, 2020
Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. In every case, your goal is to start a long-term conversation, so make your marketing materials warm, factual, sincere, and straightforward.
320 
Nonprofit Marketing Guide
MAY 8, 2024
Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.
223 
NonProfit Leadership Alliance
NOVEMBER 13, 2024
What motivates someone to dedicate their career to both clinical social work and the nonprofit sector? A Path Rooted in Social Service Keenen Stevenson’s introduction to the nonprofit sector began early in his career when he worked with Court Appointed Special Advocates ( CASA ) for Children of D.C.
Bloomerang
APRIL 18, 2025
Marketing outreach is an essential part of advancing a nonprofits mission. Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Trust is essential in nonprofit marketing.
106 
Ann Green
NOVEMBER 26, 2024
Effective financial management is critical for your nonprofit to grow and thrive long-term. By Jon Osterburg If you work for a new nonprofit, your team’s primary goal is probably to get your operations off the ground and start furthering your mission. Explore four considerations for achieving financial sustainability. Methodology.
Nonprofit Marketing Guide
FEBRUARY 1, 2024
For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI.
230 
Nonprofit Marketing Guide
MARCH 22, 2021
As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?
358 
Ann Green
DECEMBER 5, 2023
Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.
289 
Nonprofit Marketing Guide
MAY 6, 2021
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.
339 
Candid
NOVEMBER 5, 2024
Partnerships between nonprofit organizations and for-profit companies to boost workplace volunteering and community impact can create significant value for both parties. Here are five takeaways from the 2024 Civic 50 Report that nonprofit leaders can leverage to expand or initiate successful corporate partnerships: 1.
111 
NonProfit Leadership Alliance
DECEMBER 4, 2024
While artificial intelligence (AI) is becoming more prevalent across society, its use growing especially quickly in the nonprofit sector. If your nonprofit hasn’t yet incorporated AI into its work, there is no time like the present to get started! In this guide, we’ll discuss three tips for doing just that.
130 
Nonprofit Tech for Good
NOVEMBER 10, 2024
By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.
Selfish Giving
FEBRUARY 19, 2025
And thats not all Im adding even more value! Marketing Your Cause 1. Zoos are capitalizing on a powerful marketing asset: adorable baby animals. This provides additional revenue and serves as a marketing tool when supporters use or wear your merchandise. No baby animals? Protect Your Brand. Cool Jobs in Cause 1.
130 
Nonprofit Marketing Guide
OCTOBER 7, 2021
When I’ve trained nonprofits on social media over the years, I told them they had to have at least a minimal presence on Facebook. That’s the one type of content that many nonprofits still struggle with. Many nonprofits in the U.S. The post Is Facebook Now Optional for Nonprofits? You have options.
327 
Nonprofit Marketing Guide
APRIL 12, 2023
According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? And rightly so.
236 
Selfish Giving
DECEMBER 18, 2024
Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. As we kick off 2025, Id love to schedule time to explore how we can help you tackle [specific problem your nonprofit can solve] and make this your best year yet. DON'T make this about your nonprofit.
130 
Nonprofit Marketing Guide
OCTOBER 9, 2024
In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?
233 
The Charity CFO
APRIL 20, 2025
The Nonprofit Guide to Smart Digital Marketing If you’re a nonprofit leader feeling overwhelmed by digital marketingor unsure if your website is even helping you anymorethis episode of A Modern Nonprofit Podcast is for you. Your story isnt just a mission statement or a values page. Who do you serve?
68 
NonProfit PRO
NOVEMBER 11, 2021
It’s important for employers to know what prospective and current employees want in a nonprofit organization. To remain competitive in today’s market for talent, nonprofit employers would benefit from taking this opportunity to reimagine their employee value proposition with these talent attraction strategies.
277 
The NonProfit Times
JANUARY 9, 2025
ByJackie Sue Griffin The nonprofit world isnt what it used to be. To thrive during 2025, nonprofits must create workplaces where employees feel connected to the mission and see clear opportunities for growth. Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special.
Ann Green
APRIL 28, 2025
By Sarah Tedesco Its no secret that effective donor engagement is vital to your nonprofits success. Individual donations make up a large portion of most nonprofits funding, and those donors generally want to feel connected to and appreciated by the organizations they support. Learn more in this guide. Lets dive in!
175 
Nonprofit Marketing Guide
JULY 12, 2023
Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. However, if you do it all the right way, you will witness the blooming growth of your nonprofit’s impact. Your carefully nurtured marketing efforts will yield fruitful results.
189 
NonProfit PRO
JUNE 12, 2025
hide(); }});--> eGain, an AI knowledge platform for business, announces a special offer of its eGain AI Agent solution for nonprofit organizations, state and local government bodies, and educational institutions in the US. Source: eGain The preceding press release was provided by a company unaffiliated with NonProfit PRO.
Affnetz
JUNE 9, 2025
Introduction: Donor engagement stands as a cornerstone for sustained success for nonprofit fundraising. In a survey of nonprofit organizations , respondents reported only 46% of donors made repeat gifts in the following year and for every 100 new donors gained, 99 were lost. If you’re still wondering ‘How to Engage Donors?’
100 
Nonprofit Tech for Good
APRIL 13, 2025
By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. At face value, AI appears to be a gift from the fund development and marketing gods. But whats the reality?
91 
Candid
JANUARY 16, 2025
Authenticity has become a marketing buzzword over the last few years. How Candid shows authenticityand how your nonprofit can, too Authenticity can mean a range of things, from showing imperfections, to being transparent, to speaking unscripted. This unscripted content is fun, relatable, and shows the human side of our nonprofit.
98 
NonProfit Leadership Alliance
JULY 2, 2024
Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.
Clairification
FEBRUARY 27, 2025
No matter your politics, this is crisis time for many nonprofits who rely on federal grants and loans (about 30% of all charities ). It’s also crisis time for the beneficiaries of many nonprofits, who are scared, stressed, depressed and otherwise at loose ends due to the rapidly changing environment.
99 
Selfish Giving
JULY 2, 2025
In a recent article titled "Lead Generation 101: How to Increase Conversion Rates on Your B2B Website ," Andy explains that the goal of a service page, whether for a B2B firm or a nonprofit, is to generate leads by building trust, offering proof, and making the next step obvious. 💡 Learn more about PKF on their Instagram page.
130 
NonProfit Hub
MAY 13, 2025
Navigating Funding Uncertainty: What Nonprofits Can Do Right Now Late last week, I answered a somewhat panicked phone call from a client and friend who works with one of my favorite nonprofit organizations. (I This is the reality many nonprofit organizations across the United States are facing just weeks into the new administration.
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