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If there’s one thing nonprofit marketers could use more of, it is likely time and resources. Working with multiple social impact organizations, I constantly search for ways to optimize both and increase overall nonprofit productivity. Implementing productivity concepts like SOPs and automation tools helps ensure business continuity.
We talk a lot about productivity especially as part of this #NPCOMLIFE series. Tips for being productive are sought out across all industries. They are often labeled as productivity tips or advice. But is there such a thing as being “too” productive? This is where “toxic productivity” comes in.
.” We didn’t want to just share a list of tools and best practices on productivity, but wanted to get you to look at your time management in a completely different way. One of the big things we wanted to focus on was how so much of today’s culture is designed to work against your productivity. By Kristina Leroux.
announced the availability of Wiland View, an innovative suite of data products built using the largest set of detailed individual-level spending signals. Wiland View is designed to improve outcomes for data-driven marketers across multiple industries including the nonprofit sector. Wiland Inc.
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.
And we’ve been been ranked fifth on G2s list of Top 50 Nonprofit Products. Its annual Best Software Awards spotlight the top products, using direct feedback from the people who rely on them every day. With over 180,000 software products and services listings and 2.9 Congratulations to this years honorees!
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”
Much of the success in communications and marketing work is creating smooth workflows and eliminating bottlenecks in those flows. Marketing and communications bottlenecks can look like. In your workflow, where are work products spending the most time? People missing deadlines or otherwise not doing what they said they would do.
For nonprofit marketers and fundraisers, the sheer volume of “must-use AI tools” touted on social media and tech blogs is overwhelming. For those nonprofit professionals looking to expand their knowledge of using AI for marketing and fundraising, this list of 33 AI tools is a good place to start. 14) Version.ai
Lets walk through five best practices to boost morale, productivity, and retention through your employee onboarding process. After all, recent Gallup research indicates that employees with a best friend at work are much more productive and less likely to leave their organization. Use a learning management system.
Hybrid AI Marketer: How to Build Future-Ready Brand Strategy Synergy between human creativity and AI technology in modern marketing Inspire. The rules of marketing have changed. But heres the truth most people arent talking about: The future doesnt belong to marketers who rely solely on tech or solely on instinct.
Together, they offer a comprehensive view of how nonprofits can harness AI for nonprofit marketing and fundraising while addressing concerns like equity, privacy, and trust. These four reports delve into key aspects: AI adoption trends, donor attitudes, ethical practices, and generative AIs potential.
Our senior advisor, Anysa Holder, talked about how nonprofit marketers are using AI this past March in Unlocking the Power of AI for Nonprofit Communications. Marketers are mainly using generative AI for: Market Research: You can use an AI tool to tell you what the most popular nonprofits are in your area.
You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).
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Ready to read the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? It’s time for Mixed Links… Here are 14 Ways to Use Instagram Stories Highlights for Marketing. Hubspot has 25 Nonprofit Marketing Statistics for 2023. Thanks for the love!). Use Google Ads?
We’re here with the most helpful articles, posts, and tips for nonprofit marketers. This week we have ChatGPT alternatives, principles from TikTok, how to celebrate Juneteenth, productive procrastination and more. Here are 10 ChatGPT Alternatives for Marketers. Why Use Data-Driven Marketing?
Communication platforms to more easily send targeted messages to specific segments and monitor donors engagement with emails, text messages, social media posts, and other digital marketing content. She also collaborates with other team members in various areas like sales, marketing, and product development.
Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.
This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .
In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?
First, think of the path that your work products follow as they move from idea to assignment to first draft to draft that gets reviewed by others, to eventually a finished product that gets published. Now here’s the routing part: Who are the people that touch that work product along the way?
I’m back with the most helpful articles, posts, and tips for nonprofit marketers. This week we have Threads insights, AI myths and warnings, how to attract better employees, bizarro productivity tips, and more. Iterable is Busting the 3 Most Common AI Myths in Marketing. Disney’s Animal Kingdom. Happy Friday!
Ready for the most helpful articles, posts, and tips for nonprofit marketers? And finally Lifehack has The Forgotten Emotional Aspects of Productivity. Learn More And Register The post Mixed Links: News and Tips for Nonprofit Marketers – February 3, 2023 appeared first on Nonprofit Marketing Guide.
Here’s why: If you are serious about getting regular, ongoing media coverage or you want to break into major or even national news markets, it’s a lot of work. Video Production. Here’s why: Just like video production, it can get technical. Here are the five places I would consider first. Media Relations / PR.
On other physical products, where you want someone to be able to learn more about the item they are holding. On direct mail or other printed products, so that I can quickly get to the webpage where I can take action. The post The Return of the QR Code for Nonprofits appeared first on Nonprofit Marketing Guide.
I have never seen that before, but that means this week we have a double-helping of the most helpful articles, posts, and tips for nonprofit marketers. It’s time for Mixed Links… Here are 4 AI Controversies Marketers and Brands Should Avoid. And The Pros and Cons of AI-Generated Content. New to nonprofit communications?
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Salvatore De Lellis on Pexels This May, Microsoft quietly announced it was ending a long-running program that provided about 400,000 nonprofits (according to Microsoft) free access to its software products Microsoft 365 Business Premium and Office 365 E1, which include such workplace staples as Microsoft Word and Excel.
One of the best decisions I’ve made for my own productivity is implementing “no meetings” days. No Meetings Days Increase Productivity and Well-Being. When meetings were reduced by 40% (the equivalent of two days per week), we found productivity to be 71% higher because employees felt more empowered and autonomous.
TrueSense Marketing, the national direct response fundraising firm based in Warrendale, Pennsylvania, promoted executive vice presidents Marcy Auman and Shawn Reed to co-presidents. In January 2014, the firm acquired Scott Wilder Productions, the video and radio production company of Texas-based Christian radio host Scott Wilder.
Bow & Arrow, Auburn, AL Let’s jump right in to the most helpful articles, posts, and tips for nonprofit marketers I found this week. We have a marketing benchmark report, AI in marketing, priorities for Instagram, marketing automation and more. Confused about Twitter? Join us for any of our training events.
At best, customers will buy a product or service once on the strength of the standing Nonprofit’s reputation. Stage 4: Creating and Maintaining the Market Niche. This is the market analysis and marketing strategy component of the venture. Stage 6: Marketing the Enterprise. Management is the crucial ingredient.
join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Try these 4 Mental Models to Help You Tackle Tough Content Marketing Questions. Toxic Productivity: Is There Such a Thing as Being Too Productive? 4 Questions About You and Nonprofit Marketing Guide.
In the 20 years that Building Markets has supported small and medium-sized firms, we have found that there are three primary reasons why SME growth gets overlooked as a funding priority. Despite some exciting emerging evidence, no more than fifteen impact evaluations examine market access interventions , connecting SMEs to buyers.
to support the growth of SGP portfolio company MissionWired (“Company”), a provider of technology-enabled marketing and fundraising solutions for non-profit organizations and political campaigns and committees. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. It's the equivalent of a product trial for a customer. Marketing Your Cause 1. Nor is DEI, philanthropy, or cause marketing.
Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. product demonstrations. As we undertake the journey of 2023.
And just last week, I talked about toxic productivity. Not taking time off is a sign you have crossed into toxic productivity territory. NPCOMMLIFE appeared first on Nonprofit Marketing Guide. We are very excited about this news! We implored you to start thinking about your vacation back in January.
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.
Adopt a multichannel marketing strategy. Tectonic Video’s guide to video marketing suggests publishing your video content on Vimeo or Youtube, as these platforms provide built-in tools for tracking engagement. However, video production can be a challenge if your team lacks the necessary experience. He earned his B.A.
A post shared by Nonprofit Marketing Guide (@npmktgd). A lot of the #NPCommLife posts explain why taking a break and rest are so important to your productivity: Schedule Your Vacation, Nonprofit Communicators, (and Actually Take the Time Off). Toxic Productivity: Is There Such a Thing as Being Too Productive?
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The post 15 Year-End Tasks to Get You Ready for 2025 appeared first on Nonprofit Marketing Guide (NPMG). You can pay $348 to register for just these two events or attend ALL of our 2025 webinars and workshops for only $599 with an All-Access Pass (normally $799; sale ends 1/7/25).
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